Tele-marketing

Definition
Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.

Categories
Th e t w o ma jo r ca t e g ories o f t e l ema rk etin g a r e B u si n e ss-t o -bu sin ess a n d B u si n e ss -toco n su mer.

Subcategories
Lead Generation, the gathering of information Sales, using persuasion to sell a product or service

Outbound, proactive marketing in which prospective and preexisting customers are contacted directly
Inbound, reactive reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.

Applications of telemarketing

Generate leads. Screen leads before follow up. Arrange opportunities for representatives. Direct sales. Encourage cross / up selling. Dealer support. Account servicing. Market research. Test marketing.

Use of telemarketing
New business and lead generation 28% Customer care Customer service 26% 26%

Brand loyalty
Crisis management

14%
6%

Dos of telemarketing

Make sure phone agents know your brand and what youre seeking to achieve. Opt for centers that have flexible technology so updating and upgrading it are a simple process. Make sure your automated call handling has no loops and is simple to use.

Give the caller the chance to talk to a live operator at any time.

Donts of telemarketing

Be tempted by cutting-edge technology that may prove difficult to use. Keep valued customers waiting on the line for too long: try to give them an honest estimated waiting time?

Advantages Of Telemarketing:

1. Provides a venue where you can easily interact with the prospect, answering any questions or concerns they may have about your product or service. 2. its easy to prospect and find the right person to talk to. 3. Its cost-effective compared to direct sales. 4. Results are highly measurable. 5. You can get a lot of information across if your script is properly structured. 6. If outsourcing, set-up cost is minimal

Disadvantages of Telemarketing:

1. An increasing number of people have become averse to telemarketing. 2. More people are using technology to screen out unwanted callers, particularly telemarketers 3. Government is implementing tougher measures to curb unscrupulous telemarketers 4. Lots of businesses use telemarketing. 5. If hiring an outside firm to do telemarketing, there is lesser control in the process given that the people doing the calls are not your employees

6. May need to hire a professional to prepare a well-crafted and effective script

Bibliography

http://www.scribd.com/ http://en.wikipedia.org/wiki/Telemark eting

http://www.google.co.in/
http://www.slideshare.net/

Thank You
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