Amity Business School

Communication Strategies, Skills and Systems How to build a Leader or Strong Communicator
Submitted to : Ms. Smrita Sinha

Submitted by : Mohit Sahni B10 Lohit Sharma B20 Bhavik Sarin B22 Shailendra Singh B31 Anupreet B 37 Raman Sapra B

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Introduction
Leadership and communications are inseparable. Our ability to energize and arouse people to even higher level of performance is directly related to our ability to communicate. Strong leaders are strong communicators. Communication strategies, system and practices do play a central role in high performances. Effective communication strategies, system and practices have a huge and direct effect on organization learning and innovation.

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Leader
A good leader is someone who loves to lead other people and
does his/her best at it, in such a way that other people love to be led and do their very best too.

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Leaders recognize their strengths and compensating for weaknesses. They command others attention. They persuade others to follow them or pursue goals .

They improve the performance of groups and organization.

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What great Leaders Do

Great Leaders passionate about what they do love to talk about it high energy clarity of thinking communicate to diverse audience work through people (empowering)

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Martin Luther King Martin Luther King, perhaps the most successful civil rights leader ever to take up the cause. The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy. The thing that made him such a great leader was his ability to inspire people to take action and join the cause.

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Leadership
Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Leadership is a function of knowing yourself, having a vision that is well communicated, building trust among colleagues and taking effective action to realize your own leadership potential.

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Napoleon Bonaparte He was a French military and political leader during the latter stages of the French Revolution. He formed extensive alliances and coalition during his reign. A leader is a Dealer in Hope. He would know his soldiers by name and would call them as he walked through the camps.

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Importance of Communication
Through effective communication, leaders lead.
Good communication skills enable, foster, and create the understanding and trust necessary to encourage others to follow. Without effective communication, a manager is not an effective leader.

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Winston Churchill Sir Winston Churchill was a British political leader known for his leadership of the United Kingdom during the World War II. Winston Churchill Leadership Lesson Your words can impact your followers greatly During the darkest hours of the war; It was the words of Churchill that gave Britain hope that it would actually win the war. Now remember that Churchill had no hard facts or basis to make his statement. As a leader, whatever you say to your team or organization can make a great impact in their lives.

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Contd.
An early Harvard Business School study on what it takes to achieve success and be promoted in an organization says that the individual who gets ahead in business is the person who is able to communicate, to make sound decisions, and to get

things done with and through people.

Communication from one person to another is commonly depicted as a simple triangle consisting of the context, the sender, the message, and the receiver .

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Leadership Communication Skills

1). Make Others Feel Special : Maintaining a proper eye contact with the person. Listening keenly to their talks makes the other person feel important and wanted.

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Star Bucks Case

Starbucks is known for its exceptional treatment of employees, offering things like insurance to even part time workers . In 1997 three employees were killed in a bumbled robbery of one of their Washington D.C. stores. Instead of issuing a press release or calling legal counsel, CEO Howard Schultz flew straight to D.C. and spent the entire week with the employees and their families in the area Schultz's compassion and incredible leadership helped heal those closest to the tragedy

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2). Clear and Consistent :

It is important for a leader to be clear in his talk while communicating to others. A leader should be consistent in his opinions and avoid being contradictory .

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Abraham Lincoln No man is good enough to govern another man without that other's consent. Lincoln has been consistently ranked by scholars as one of the greatest U.S. presidents.

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3).

Good Listener:

A leader should have excellent listening skills. Communication is not just about talking. He should be a keen listener and not have a selective hearing.

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4).

Compelling and Inspirational

Every organization has a set of goals to accomplish. The leader realizes that goals are as important as people and knows how to present the goals to his team. A leader is very clear, confident and compelling and knows to present his vision. A leader knows how to inspire and appeal other people to work for him.

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5. Charismatic:
A leader should be magnetic. He should have a pleasing personality and a command over his language. There should be an aura of authority around him. people should feel that he is approachable. A good dressing sense, a loud voice and an authoritative behaviour yet friendly nature would attract peoples attention Examples of public figures who were charismatic leaders in their time are John F. Kennedy, Mahatma Gandhi, and Martin Luther King

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6. Represent Model Behavior:

A leader is deemed as a role model by the way he behaves and acts with other people. Leadership communication skills have a direct bearing on the way the subordinates behave and communicate.

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Indra Nooyi Indra Krishnamurthy Nooyi born on1955 is another example of the great leadership. Because of her passion and commitment to her ideals, she is an inspiration and great leader that earns a lot of respect. Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader

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Communication Strategies
Communication does not "just happen." Effective communication requires effective strategy - a coherent plan of action. Communication strategies help the companies to propagate information in a structured and controlled manner. Communication strategy is the "what, who, why, when, how, and where" of conveying a message.

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Contd.
An ideal strategy details the structure of information flow, the message, the correct audience to address, potential vehicles to carry the message, resources required to fulfil, and feedback mechanisms to learn from the whole exercise.

A thoughtful and comprehensive communication strategy is a vital component to any successful change and improvement. The communication strategy sets the tone and direction of improvement efforts.

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Communication Strategies
Effective communication strategies, systems, and practices: Walk your talk. Get input from others. Are simple, direct, and fast with a minimal number of filters and interpreters. Move information, experiences, learning, ideas, direction, and feedback equally well in all directions up, down, and across the organization

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Bill Gates Bill Gates leadership example is not so dependent upon charisma. He is one of the greatest business leaders of our time. However he is certainly not known for having a magnetic personality But he has an air of authority, confidence, expertise and credibility. From him we can learn how to command respect and lead others when we come from a position of expertise and authority.