2011 REIC

Agenda
1 Who are we?
2 WhaL has 2 years of Lrlal and error LaughL us?
3 Who should noL be uslng soclal medla?
4 Soclal Medla ls Lhe evoluLlon of onllne communlcaLlon
3 Pow 8LAL1C8S and Loan Cfflcers are uslng soclal medla
and whaL lL means Lo you
6 Pow 1lLle agenLs can caplLallze on Lhe growlng soclal
medla Lrends now
7 Pow we can help
About REIC
W ounded by auLhor speaker and coach !ohn Alexandrov ln 2004
W ercelved ln Lhe lndusLry as Lhe Mercedes 8enz" coachlng
company (Lop 1 agenLs)
Cur M|ss|on
8LlC ls an lnnovaLlve real esLaLe coachlng and medla company LhaL
creaLes cuLLlng edge coachlng programs proven buslness
sLraLegles and dynamlc soclal medla markeLlng sysLems
We are dedlcaLed Lo promoLlng our servlces wlLh lnLegrlLy honesLy
and auLhenLlclLy Lxcellence ls our sLandard and we are
passlonaLely commlLLed Lo Lhe achlevemenL of your success WlLh
8LlC you wlll confldenLly advance Loward Lhe fulflllmenL of your
dreams
Cur soc|a| med|a adv|ce |s foremost meant to be great bus|ness
adv|ce!
W acebook user slnce 2004
W WrlLLen blogs slnce 2000
W WrlLLen and markeLed 3 Lbooks
W CreaLed hundreds of coachlng and soclal medla leads for 8LlC
Lhrough soclal medla
W CreaLed over 100 acebook fan pages for real esLaLe agenLs
W CreaLed dozens of closed leads for real esLaLe agenLs
W LeL's geL lL ouL of Lhe waywhy nC1 use soclal medla?
About 1arred Alexandrov
W @akes too much t|me
W lL's Loo hard
W l don'L undersLand lL
W lL's a fad
W lL's annoylng and l don'L care whaL oLhers have
Lo say
W lL's only for Leens
W l'm only worklng parL Llme
W l'm broke
W !lm Lrled lL and lL dldn'L work
W l'm scared Lo be ouLlnLheopen"
at as 2 years of trial and error taugt us?
W SLarL wlLh acebook lL ls Lhe easlesL one Lo use and Lhe on LhaL mosL 8LAL1C8S and LC's spend
Lhe mosL Llme on
W Avold 1wlLLer 1wo much [unk Lo wade Lhrough when your Llme can be beLLer spenL
W Cnly blog lf you (or someone on your sLaff) loves Lo wrlLe and can commlL Lo dolng lL
conslsLenLly (mlnlmum of once per week)
W use Llnkedln and [oln Llnkedln groups Much of whaL can be done on acebook can be
repllcaLed on Llnkedln
W uon'L lgnore soclal medla buL don'L depend on lL for leads on a regular basls Soclal medla
plaLforms are effecLlve communlcaLlons Lools LhaL provlde Lhe opporLunlLy for more buslness
when used properly and conslsLenLly uo noL expecL lnsLanL buslness or new leads [usL by slgnlng
up
W Spend more Llme Lhlnklng abouL how you can supporL your LargeL cllenLs and less Llme self
promoLlng
W1he less Llme you can spend on soclal medla buL sLlll supporL your parLners Lhe beLLer!
%oday, %e Only real excuse you ave for not
using social media is.
##m ret|r|ng tomorrow!"
#t#s not you do soc|a| med|a|t#s how we|| you do |t" Lr|k ua|man author of
5ocio/nomics
eople are maklng hlrlng and buylng declslons dlfferenLly Loday Lhan Lhey dld
W 30 years ago (cable 1v)
W 13 years ago (lnLerneL)
W 3 years ago (soclal medla)
W 3 monLhs ago (soclal search from 8lng and Coogle)
W 30 days ago (soclal relevance score)
omebuyers use soc|a| med|a |n the|r dec|s|on mak|ng process and unt|| you
understand how you#|| m|ss out on |nnumerab|e opportun|t|es to be the|r agent
o on tis call as a website?
J"
# spend much of my t|me each day |ead generat|ng and speak|ng to peop|e who are both fr|ends and
fans of our amaz|ng new bus|ness page esterday was speak|ng w|th an acqua|ntance on my page
and they ment|oned that the|r parents were cons|der|ng mov|ng to a sma||er home and se|||ng the|rs
So setup a ||st|ng appo|ntment to see how can he|p them se|| the|r house |n th|s market 8ecause of
the amaz|ng redes|gn of my page thanks to kL #m gett|ng more web traff|c moved our web
address to the new acebook 8us|ness age |nstead of our o|d sta|e stagnant webs|te w|th no ||ve
movement da||y ||ke acebook prov|des" wwwtake1teamcom
wwwfacebookcom/hoLproperLlesLn
ow Successful Agents and Loan Officers Are Using
Social Media:
1 1hey are uslng acebook pages as Lhelr webslLe or
Lhelr face Lo Lhe world"
2 1hey are uslng acebook ?ou1ube and blogs Lo
enhance Lhelr search englne ranklngs
3 1hey are uslng acebook and 8logs Lo capLure leads
and Lo drlp on Lhelr daLabase for free
4 1hey are uslng acebook and 8logs Lo keep people
upLodaLe on Lhe communlLy
3 1hey are sLandlng ouL from Lhe agenLs who are
behlnd Lhe Llmes
More
Lffect|ve
than
@rad|t|ona|
Jebs|te
ow %itle Agents Can Provide Value and Deepen Relationsips it
REAL%ORS and Loan Officers on Social Media:
1 romote them! Leverage your connecLlons and presence Lo promoLe
your parLners and Lhey wlll do Lhe same for you
rov|de them w|th resources that make the|r [ob eas|er! ?ou can
do lL qulckly easlly and conslsLenLly vla soclal medla
wwwfacebookcom/leplap
@each them how proper|y use soc|a| med|a Pold a semlnar aL
your offlce Lo Leach 8LAL1C8S and LC's abouL soclal medla or slL wlLh
Lhem and walk Lhem Lhrough seLLlng up a acebook buslness page
1hls ls Lruly valuable Lo Lhembe a resource