NAMES

PR I YA N K A G H A R AT B H AV I N I PA N DYA

ROLL NO.
(8) (25) (37)

ASHISH SHAH
(45)

L A X M A N YA DAV

Meaning

Definition

1.1 History of Amul

Members: 13 district co-op milk producers' Union No. of Producer Members: 2.9 million No. of Village Societies: 15,322 Total Milk handling capacity: 13.07 million litres per day Milk collection (Total - 2009-10): 3.32 billion litres Milk collection (Daily Average 2009-10): 9.10 million litres Milk Drying Capacity: 6 4 7 M t s . p e r d a y Cattlefeed manufacturing Capacity: 3 7 4 0 M t s p e r

1 st A n a n d P l a n t

2 nd M o g a r P l a n t

3 rd k a n j a r i P l a n t & 4 th k h a t r a j

2.1 CS MODEL
COMPETITOR CUSTOMER COMPANY

SUCCES S

Sales Turnover
1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10

Rs (million)
15540 18840 22192 22185 22588 23365 27457 28941 29225 37736 42778 52554 67113 80053

US $ (in million)
450 455 493 493 500 500 575 616 672 850 1050 1325 1504 1700

3.1

Product

Market Share of Amul Products

STP of Amul

Segmentation
1.CONSUMER TYPE

2.INDUSTRY TYPE

Targeting Positioning

3.2 Promotion

3.3

Place

3.4 Pricing Cost of milk. Labour cost. Processing cost. Packaging cost. Advertising cost. Transportation cost. Sales promotion costs. Taxes etc.

Products/Brands
Butter Baby Food

Competitors
Britannia Nestle, Heniz

Dairy Whitener Segment

Ice Creams Chocolates & Confectionaries Curd Ultra High Treated Milk Sweet Condensed Milk Paneer Milk Milk Addiditives Flavored Milk

Britannia
HUL Cadbury, Nestle Nestle, Mother Dairy Britannia , Nestle Nestle Nestle Britannia Britannia,Nestle

1.Capital Structure 2.Working Capital Federation gives them dairy Bankers:amount decided by 3.Source of Capital union.
Fix deposit of society is major source of finance. Interest of fix deposit of bank like SBI, BOB, GEB Bond, and Sardar Sarovar Bond etc. is one of the sources of finance. share Capital of AMUL. Share of AMUL is not for public but only for the society members. Net profit of AMUL during the year 2007 2008 is 451.51 lakh.

U.T.I bank: - For the salary related Transaction. Kaira District co operative bank: - For the payment of society. State Bank of India. Bank of Baroda. Bank of Maharastra. State Bank of Saurastra. Corporation Bank.

Strength

Weakness

Opportunities

Threats

Product Improvisation Advertisement in Rural Areas Liquidity And Working Capital Must be High Supply Chain Must Be Strengthen Venture In Fruits & Vegetables Nullifying Threats & Weakness