BRAND PRAMOTION AND SALES

PRESENTED BY -: PRATIK CHATURVEDI IIBS NOIDA

COMPANY PROFILE

Bajaj Auto is a Indian major Indian vehicle

manufacturer. It was started by Jamnalal Bajaj from Rajasthan in the 1930s. It is based in Pune, Maharashtra with plants in Chakan(Pune), Waluj (near Aurangabad) and Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports

COMPANY PROFILE CONT.

By 1959, it obtained license from the Government

of India to manufacture two- and three-wheelers and it went public in 1960. By 1977, it managed to produce and sell 100,000 vehicles in a single financial year. By 1986, it managed to produce and sell 500,000 vehicles in a single financial year. By 1995, it rolled out its ten millionth vehicle and produced and sold one million vehicles in a year

COMPANY PROFILE
Bajaj has made a number of motorcycles,

scooters. Motorcycles in current production are the XCD, Platina, Discover, Pulsar and Avenger. In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG (holding company of KTM Sportmotocycle AG). Bajaj also produces many motorcycles for other manufacturers, such as the Kawasaki Ninja 250R, and new for 2011, the KTM Duke 125.

ENVIRONMENT RESPONSIBILITY

Focus on value based manufacturing.

Fostering team work & enhancing the capability

of the team. Continual Improvement. Total Elimination of wastes Pollution. Free & Safe Environment

CSR
Invest To Benefit Generations

Bajaj believes that majority of expenditures under CSR be converted to investments in resource creation for use over generations. We try and identify sustainable projects which will benefit the society over long periods. Educate For Self Reliance & Growth. To usher in a growth oriented society and thereby a very strong and prosperous nation - best way is to educate each and every Indian. Care For those who need it most. Care for the section of the society, which is socially and economically at the lowest rung irrespective of their religion or caste or language or colour.

OBJECTIVES
Bajaj Auto To Strike The World With

Motorbikes. Bajaj Auto has planned to capture the international with its motorbikes. Bajaj has been operating with component providers of China with an objective to build a 250cc motorbike. Bajaj is targeting the motorcycle for the cost flanked by $350 and $500 which is less compared to the bikes available in India.

PRODUCT PROFILE
NINJA

AVENGER

PULSER

DISCOVER

PRODUCT PROFILE
PLATINA

X CD

KRISTAL

PRAMOTIONAL ACTIVITIES
JO DIKHTA HAI WO BIKTA HAI

PRAMOTIONAL ACTIVITIES
MTV STUNT MANIYA Bajaj is sponsoring a show named stunt maniya . By which they are showing the sporty power.

PROMOTIONAL ACTIVITIES
UNIQUE TV ADVERTISEMENT When the new version of Hamara Bajaj was launched in 2001, the younger generation had a sort of dj vu because they faintly remembered the music and the words. However, they quickly fell in love with the new fast paced music and feel of the film. The older generation had a nostalgic moment because they were transported back to the times when Hamara Bajaj presented a mirror to their old middle class aspirations.

PROMOTIONAL ACTIVITIES
THROUG INTERNET WEB SITE , FACEBOOK , YOU TUBE

PRAMOTIONAL ACTIVITIES CANOPY

PRAMOTIONAL ACTIVITIES
ATTRECTIVE LOAN SCEMES BY BAJAJ FINANCE Bajaj finance is providing attractive schemes to its costumers.

PROMOTIONAL ACTIVITIES
PRINT MEDIA INSERTION
NEWS PAPER , PAMPHLETS , MAGAZINES

PROMOTIONAL ACTIVITIES
TEST DRIVE

PROMOTIONAL ACTIVITIES

CINEMA SLIDES

LOCAL TV CABLES
FM RADIO

SWOT ANANLYSIS
STRENGTH Technical expertise. Worlds lowest cost manufactures in the market . Global-scale production. Extensive service and dealer networks. OPPORTUNITES Increasing population THREATS Hero Honda's switch start automatic transmission 100cc scooter . Competition from MNC's Government regulations Dealers not adjusted with changing realities Change in tastes of consumers WEAKNESSES

Underutilization of capacity
Not considered living with times

changing life style

Big group of youngsters

RECOMMANDATIONS
Bajaj Auto is one of the oldest and the second largest

two wheeler manufacturer in India. In addition to coping with fierce competition from other players in the two wheeler segment, it also has to protect its market share from the impending onslaught of low price small cars such as Tata Nano.
Holding on to its position in such a challenging market

environment requires innovative strategies and deep understanding of consumers needs. The article analyses the two wheeler market in India and Bajaj's positioning therein. Based on the analysis, the article proposes the strategic options available to Bajaj.

SEE YOU AT BAJAJ S SHOWROOM