July-12-2005

July-12-2005

Project on Operations Management

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Human Resource Management

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Introduction of McDonalds History of McDonalds McDonalds in Pakistan Mission Vision Customers perception 4 Ps of Marketing

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Company Structure Supply Chain Recommendations

 Pioneer in fast food American fast food take away restaurant, which is now Global Convenience oriented features are:
o Drive-through windows o Indoor playgrounds o Inexpensive food, o Quick service , consistent taste

Owns 30% of the market share in the fast food market Biggest target market children Slogan Im lovin it

 Began by two brothers:

Dick McDonald Mac McDonald

First McDonalds opened 1940 in San Bernardino First franchised restaurant opened 1955

 McDonalds Pakistan is part of the Lakson Group of Companies, a leading business house in Pakistan. McDonald's Pakistan opened its doors in September 1998 at Lahore. Presently operating in seven major cities.

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There are now 20 restaurants in four major cities of Pakistan

o 9 in Karachi o 1 in Hyderabad o 8 in Lahore o 1 in Faisalabad o 1 in Islamabad.

McDonald's mission is to be the customers' favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time ...

To be the best and leading fast food provider around the globe

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1. Be the best employer for people in each community around the world. 2. Deliver optional excellence to customers in each restaurant. 3. Achieve enduring profitable growth by expanding the brand and leveraging the strengths of McDonalds system through innovation and technology.

Their Culture
Friendly environment Their behavior

Taste and quality

Gives smile when entered in McDonalds

Loyalty with children

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Since Ronald invented

McDonald

was

The biggest target audience Children! McDonalds has a multi-faceted target audience.

-Families
-Single people

-Older people
-Children

-Teenagers

Product Price Place Promotion

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 Sandwiches
Extra value Meals Beverages Happy Meals

The product features, quality, quantity Product features think global, act local Muslim community Halal McDonalds Jewish community Kosha McDonalds Hindu community Vegetarian McDonalds Product Quality & safety checks are taken from all stages of production from the farm to the restaurant ensuring the right quantity and quality is produced.

After a lot of search McDonalds set the prices of their fast foods. But still their prices are not affordable for the lower class people.

Currently there are 30,000 restaurants in 120 countries world wide, 465,000 employees and serving 50,000,0000 customers daily.

Mcdonalds advertise its products through Billboards, through Media, through Newspapers.

McDonalds is structured along functional lines. Their Chief Executive oversees four major areas of activity Operations (equipment and franchising) Development (property and construction)

 Marketing (sales marketing)

Human Resources (customer services, personnel, hygiene and safety)

 Operations Management Strategies in McDonalds are being made by top management. These strategies are implemented in all franchises under instructions of top management, which are distributed to all franchises in written form.

 There are operations managers in all franchises that control all operational activities. These strategies impact positively and help to achieve the goals.

Following operations management strategies are being implemented by McDonalds:

Goods & Service Design Quality Location Selection Layout Design

 Human Resource

Supply Chain Management

Maintenance

McDonald's suppliers play a pivotal role in its success, providing quality products at competitive prices.

The major suppliers of McDonalds in Pakistan are as follows: Dawn Breads for Buns Choudhry Dairy Limited for dairy products. Walls Ice Cream

Coca-Cola Ltd. for drinks Pakages for packaging

 KFC PIZZA HUT Dominos

 The performance of each restaurant is monitored by Operational Consultants who are responsible for the performance of up to ten restaurants, both company owned and franchises.

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From the team of registered dietitians to trusted suppliers, McDonald's dedicated to making you feel good about choosing it's foods and beverages.

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High quality is one of our top priorities. From our meats to our cheeses, from our fresh produce to our eggs, were committed to serving you the very best.

 Focus on already existing operations before continuing expansion in order to increase their profit margin. Continue focusing on expanding in developing countries with increasing economies and high populations.

 Add more menu choice and variety to promote healthier lifestyles. McDonalds also need to work for promotional improvement.

Thank You