Presented by Aahad Sheffi

< Media of the United States .4nsist 4f several

different types 4f .422:ni.ati4ns
2edia: televisi4n, radi4, .ine2a, newspapers, 2a
gazines, and nternet-based Web sites.
< M4st 4f the 2edia are .4ntr4lled by large pr4fit
.4rp4rati4ns wh4 reap reven:e
fr42 advertising, s:bs.ripti4ns,
and sale 4f .4pyrighted 2aterial.
< %he 4rganizati4n Rep4rters With4:t
B4rders p:blishes an ann:al Press Freed42
ndex in 2010 the US was ranked 20
th
4:t 4f 178
.4:ntries.
< Radi4
< %elevisi4n
< M4ti4n pi.t:res
< Newspapers
< Magazines
< nternet
< San J4se engineer na2ed D4. Herr4ld was
perhaps the first pers4n t4 ever a..42plish a
radi4 trans2issi4n feat:ring the h:2an v4i.e as
early as 1909.
< %he st4ry 4f wireless radi4 .422:ni.ati4n began
,bef4re the t:rn 4f the twentieth .ent:ry invent4r
Nik4la %esla, wh4 w4rked f4r Westingh4:se.
S:bseq:ent experi2ental trans2issi4n 4f M4rse
.4de 4ver the airwaves is 4ften .redited t4 talian
s.ientist G:gliel24 Mar.4ni.
After years 4f .4ntr4versy, in 1943 the U.S.
S:pre2e C4:rt r:led that %esla held the 4riginal
patent f4r the inventi4n 4f radi4, n4t Mar.4ni.
%esla is als4 .redited as the invent4r 4f alternating
.:rrent.
< %he three pri2ary .42panies resp4nsible f4r
devel4ping radi4 te.hn4l4gy after its inventi4n, they
were Westingh4:se, General Ele.tri. and A%%.
< Mar.4ni had 4wned an A2eri.an and British .42pany
and GE p:r.hased the A2eri.an .42pany, rena2ing
it Radi4 C4rp4rati4n 4f A2eri.a (RCA), wh4se
p:rp4se was t4 2arket the radi4 re.eivers 2ade by
b4th GE and Westingh4:se. A%% 2ade radi4
trans2itters.
< Radi4 was e.lipsed by televisi4n in the 1950s, b:t
the advent 4f aff4rdable transist4r p4.ket radi4,
aff4rdable t4 the teen 2arket, gave radi4 a new
life.
< FM radi4 began t4 gain signifi.ant a:dien.es in
the late 1960s and had .42pletely taken 4ver
2ainstrea2 2:si. by the early 1980s.
< A2eri.an radi4 br4ad.asts in tw4
bands: FM and AM.
< S42e stati4ns are 4nly talk radi4 feat:ring
interviews and dis.:ssi4ns while 2:si.
radi4 stati4ns br4ad.ast 4ne parti.:lar type 4f
2:si.: %4p 40, hip-h4p, .4:ntry, et..
< Nati4nal P:bli. Radi4 is the nati4n's pri2ary
p:bli. radi4 netw4rk, b:t 24st radi4 stati4ns are
.422er.ial and pr4fit-4riented.
< KIIS - Los AngeIes
< S 4f L4s Angeles is pr4bably best kn4wn as the
radi4 h42e 4f Ryan Sea.rest. t is als4 b4asts 4ne
4f the largest a:dien.es 4f any p4p radi4 stati4n in
the U.S. and freq:ently h4sts 2aj4r artists as 4n-
air g:ests.
< 100 is the t4p p4p radi4 sati4n in 4ne 4f the
w4rld's largest radi4 2arkets.
< %he BBC's radi4 v4i.e is a key player in what
2:si. be.42es p4p:lar in the U. %hankf:lly, the
djs and pers4nalities 4f BBC Radi4 4ften have
flawless taste in p4p 2:si..
< #:sh Limba:gh is 24re than A2eri.a's 24st
widely listened-t4 talk-radi4 h4st ("the 24st
listened-t4 radi4 h4st 4n the planet," he likes t4
say). He is als4 the father 4f the .:rrent era 4f talk
radi4, and an infl:ential player 4n A2eri.a's
p4liti.al s.ene.
< iII O'#eiIIy has established hi2self as 4ne 4f the
nati4n's t4p 2edia pers4nalities. O'Reilly's
infl:en.e and p4wer derive fr42 being able t4
thr4w a d4:ble p:n.h the 24st-wat.hed .able
%' h4st and a widely syndi.ated radi4 h4st.
!7og7am WeekIy Listene7s
in MiIIions
A2eri.an %4p 40 20+ w4rldwide
%he R:sh Li2ba:gh Sh4w 15+
%he Sean Hannity Sh4w 14+
M4rning Editi4n 13+
All %hings C4nsidered 13+
< Arkansas
< %exas
< 'er24nt
< Pennsylvania
< Ninety-nine per.ent 4f A2eri.an h4:seh4lds have
at least 4ne televisi4n and the 2aj4rity 4f
h4:seh4lds have 24re than 4ne.
< %he f4:r BC's in the U.S., are the Nati4nal
Br4ad.asting C42pany (NBC), C4l:2bia
Br4ad.asting Syste2 (CBS), the A2eri.an
Br4ad.asting C42pany (ABC) and F4x.
<
< P:bli. televisi4n has a far s2aller r4le than in
24st 4ther .4:ntries.
1e|ev|s|on Network Iounded
of US househo|ds
reached
# of househo|ds v|ewab|e 1ype of 1e|ev|s|on network
8S 1969 963 110339800 nonroflL
n8C 1946 973 111303800 Commerclal
C8S 1948 972 111391200 Commerclal
A8C 1948 972 111391200 Commerclal
lox CcLober 9 1986 973 111733000 Commerclal
1he CW
SepLember 18
2006
946 108411600 Commerclal
MyneLwork1v SepLember 3 2006 91 104286000 Commerclal
lon 1elevlslon AugusL 31 1998 62 71032000 Commerclal
< H4wever, a n:2ber 4f states, in.l:ding West
'irginia, Maryland, ent:.ky, and S4:th Car4lina,
a24ng 4thers, d4 have state-4wned p:bli.
br4ad.asting a:th4rities whi.h 4perate and f:nd
all p:bli. televisi4n stati4ns in their respe.tive
states.
< n the 20th .ent:ry, the 24ti4n pi.t:re ind:stry
r4se t4 be.42e 4ne 4f the 24st s:..essf:l and
p4werf:l ind:stries in the U.S
< Newspapers have de.lined in their infl:en.e and
penetrati4n int4 A2eri.an h4:seh4lds 4ver the
years.
< %he U.S. d4es n4t have a nati4nal paper.
< %he New York Times and the Wall Street
Journal are s4ld in 24st U.S. .ities
< Alth4:gh the %i2es' pri2ary a:dien.e has always been the
pe4ple 4f New Y4rk City, the New Y4rk %i2es has grad:ally
be.42e the d42inant nati4nal "newspaper 4f re.4rd."
< %he os Angeles Times and the Wall Street J4:rnal are
als4 newspapers 4f re.4rd t4 a lesser extent.
< Alth4:gh &SA Today has tried t4 establish itself as a
nati4nal paper, it has been widely derided by the a.ade2i.
w4rld as the "M.Paper" and is n4t s:bs.ribed t4 (let al4ne
ar.hived) by 24st libraries.
ea7 ewspape7 saIe
1960 58.8 million
1970 62.1 million
1980 62.2 million
1990 62.3 million
2000 55.8 million
2010 52.8
< M4st general-p:rp4se newspapers are either being
printed 4ne ti2e a week, :s:ally 4n %h:rsday 4r
Friday, 4r are printed daily.
< %he pri2ary s4:r.e 4f newspaper in.42e is
advertising in the f4r2 4f ".lassifieds" 4r inserted
advertising .ir.:lars rather than .ir.:lati4n in.42e.
H4wever, sin.e the late 1990s, this reven:e s4:r.e
has been dire.tly .hallenged by Web sites
like eBay (f4r sales 4f se.4ndhand
ite2s), M4nster..42 (j4bs),
and Craigslist (everything).
Rank Name Circulation
1 USA Today 2,114,000
2 Wall Street 1ournal 2,100,000
3 New York Times 1,040,000
4 The Mercury News 894,943
5
The Florida Times-
Union
735,617
< %hanks t4 the h:ge size 4f the English-speaking
N4rth A2eri.an 2edia 2arket, the United States
has a large 2agazine ind:stry with h:ndreds 4f
2agazines serving al24st every interest, as .an
be deter2ined by glan.ing at any newsstand in
any large A2eri.an .ity.
< %he U.S. has three leading
weekly news2agazines: Time, Newsweek and &S
News and World Report. Time is well-kn4wn f4r
na2ing a "Pers4n 4f the Year" ea.h year, while &S
News p:blishes ann:al ratings 4f A2eri.an .4lleges
and :niversities.
< %here are als4 d4zens 4f 2agazines p:blished by
pr4fessi4nal 4rganizati4ns f4r their 2e2bers, s:.h
as ommunications of the A (f4r .42p:ter
s.ien.espe.ialists) and the ABA Journal (f4r lawyers).
%he nternet has pr4vided a 2eans f4r
newspapers and 4ther 2edia 4rganizati4ns t4
deliver news and, signifi.antly, the 2eans t4 l44k
:p 4ld news.
S42e 4rganizati4ns 4nly 2ake li2ited a24:nts 4f
their 4:tp:t available f4r free, and .harge f4r
a..ess t4 the rest.
oogIe
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< Enables :sers t4 sear.h the w4rld's inf4r2ati4n,
in.l:ding webpages, i2ages, and vide4s.
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< resta:rant and 24vie listings, travel, and ph4t4
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< A 2aj4r internet p4rtal and servi.e pr4vider
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Amazoncom
< a2az4n..42
< A2az4n..42 seeks t4 be Earth's 24st .:st42er-
.entri. .42pany, where .:st42ers .an find and
dis.... M4re4ver anything they 2ight want t4 b:y
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pr4d:.t reviews, gift registries, gift .ertifi.ates, wish
lists,
Ready
g:yss f4r the
"A2eri.an C:lt:re %est
?????????
< An A2eri.an tells y4: that y4:r shirt is ni.e. What
d4 y4: say?
a) "%hank y4:."
b) "N4, it's n4t that spe.ial."
.) D4n't say anything be.a:se the .42pli2ent
wasn't sin.ere.
< Y4:'ve been 2arried f4r 10 years, b:t y4:'ve
never w4rn a wedding band. Sh4:ld y4: wear 4ne
in the United States?
a) N4.
b) Only at f4r2al events.
.) Yes.
< Y4: are invited t4 a wedding re.epti4n that is
g4ing t4 begin at 3:00 p2. What ti2e sh4:ld y4:
arrive?
a) Anyti2eit d4esn't 2atter.
b) At 3:00.
.) Between 3:00 and 3:30.
< %w4 4f y4:r .4-w4rkers are talking, and y4: have t4
ask 4ne 4f the2 a q:esti4n ab4:t a pr4je.t y4:'re
w4rking 4n. What sh4:ld y4: d4?
a) G4 ba.k t4 y4:r desk and wait :ntil the
.4nversati4n is 4ver.
b) nterr:pt their .4nversati4n and ask the q:esti4n.
.) Stand there and wat.h the2 :ntil the .4nversati4n
is 4ver.
< %HANS A LO% !!!!