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D
D
Q Q
P (c) Inelastic Demand
D
q1 q2 Q
Lesson Three part 2 3
Inelastic Demand
P D ✦Demand is inelastic if the price
elasticity is less than one.
✦For example, if a three percent
decline in price leads to just a one
p1 percent increase in quantity
demanded.
✦In this case, the percent change
p2 in price is accompanied by a
relatively smaller change in the
quantity demanded.
q1 q2 Q
Lesson Three part 2 4
Unit Elastic Demand
P ✦Finally, demand is said to be unit
D elastic if the price elasticity
equals one.
✦For example, a one percent drop
p1 in price causes a one percent
increase in quantity demanded.
p2
q1 q2 Q
Lesson Three part 2 5
Price Elasticities For A Variety of Products
Elasticity Elasticity
Product or service of demand Product or service of demand
Housing .01 Milk .63
Electricity (household) .13 Household appliances .63
Bread .15 Movies .87
Telephone service .26 Beer .90
Medical care .31 Shoes .91
Eggs .32 Motor vehicles 1.14
Legal services .37 China, glassware, etc. 1.54
Automobile repair .40 Restaurant meals 2.27
Clothing .49 Lamb and mutton 2.65
Lesson Three part 2 6
Substitutability
✦ The greater the number of
substitutes for a good, the more
elastic its demand will be.
✦ Beef has a lot of substitutes –
poultry, fish, and soy products.
✦ In contrast, crack cocaine has little
or no substitutes.
✦ That’s why a drug addict’s demand is
much more inelastic than a beef
eater’s.
Lesson Three part 2 7
Product Definition
✦ In this regard, the elasticity of
demand also depends on how
narrowly the product is defined.
✦ For example, which do you think has
a more elastic demand – Chevron
gas or gas?
P ↑ TR
ED >1
P ↓ TR
P2
ED =1 P ↓ TR
P ↑ TR
ED <1
0 Q2 Q0 Quantity
Lesson Three part 2 17
Price P ↓ TR ↑
P ↑ TR ↓
P1
E
$10
✦What happens in the figure when
the U.S. government escalates its
war on drugs by interdicting
S large quantities of illegal
shipments from Columbia?
D
q1
Lesson Three part 2
Q 26
D S' S
P
$15
$10 S'
D
q2 q1
Lesson Three part 2
Q 27
A Further Problem
✦ Because crack addicts have to now pay
more for their “fix,” crime tends to
increase because it is through robberies
and burglaries and prostitution that most
addicts pay for their dope.