2011 REIC

Agenda
Thank you NIGEL!
Let's get |t out of the way
Some of you are golng Lo haLe me for whaL l show you Loday because you're noL dolng any of
Lhls
Some of you wlll love me because l'll conflrm you are on Lhe rlghL Lrack
MosL of you are noL sure whaL Lo do and need clarlflcaLlon We're golng Lo cover a loL ln a shorL
amounL of Llme ( l do all day presenLaLlons on Lhese Loplcs)
1he people who wlll geL Lhe mosL beneflL LonlghL are openmlnded wanL Lo blend old and new
meLhods and are scared ?esLhey are buL Lhey know Lhey need Lo lmprove !
About REIC
W ounded by auLhor speaker and coach !ohn Alexandrov ln 2004
W ercelved ln Lhe real esLaLe and morLgage lndusLry as Lhe
Mercedes 8enz" coachlng company (Lop 1 producers)
ur M|ss|on
lC ls an lnnovaLlve real esLaLe coachlng and medla company LhaL
creaLes cuLLlng edge coachlng programs proven buslness
sLraLegles and dynamlc soclal medla markeLlng sysLems
We are dedlcaLed Lo promoLlng our servlces wlLh lnLegrlLy honesLy
and auLhenLlclLy xcellence ls our sLandard and we are
passlonaLely commlLLed Lo Lhe achlevemenL of your success WlLh
lC you wlll confldenLly advance Loward Lhe fulflllmenL of your
dreams
ur soc|a| med|a adv|ce |s foremost meant to be great bus|ness
adv|ce!
W acebook user slnce 2004
W WrlLLen blogs slnce 2000
W WrlLLen and markeLed 3 books
W CreaLed hundreds of coachlng and soclal medla leads for lC Lhrough soclal
medla
W CreaLed over 200 acebook fan pages for real esLaLe agenLs and oLher
buslnesses
W CreaLed dozens of closed leads for real esLaLe agenLs and loan offlcers
W Why nC1 use soclal medla?
About 1arred Alexandrov
W @akes too much t|me
W lL's Loo hard
W l don'L undersLand lL
W lL's a fad
W lL's annoylng and l don'L care whaL oLhers have
Lo say
W lL's only for Leens my cllenLs are
noL on facebook!
W l'm only worklng parL Llme
W l'm broke
W !lm Lrled lL and lL dldn'L work
W l'm scared Lo be ouLlnLheopen"
on`t Take it from me:
#t's not you do soc|a| med|a|t's how we|| you do |t"
5ocio/nomics
#f you cons|stent|y prov|de peop|e w|th good |deas for
runn|ng a bus|ness better they w||| buy from you
pr|mar||y because they va|ue your op|n|on 1he 5ocio/
Medio 5o/es revo/ution
#perat|ons that |earn ear|y on to |everage new
techno|og|es ga|n great benef|tsthe race |s on to
f|gure out how to |everage soc|a| tech too|s to w|n b|g
|n bus|ness" nterprise 5ocio/ 1echno/oqy
#f you are ask|ng #hou|d be us|ng soc|a| med|a?"
the further you are fa|||ng beh|nd" Me
ebsites and Social Media are Important for you to
Grow Your Business but.
they don't rep|ace your past c||ents and referra|
sources
Can they he|p support them? L!
@here |s a reason am |n 8Nbut use acebook
L|nkedn and @w|tter to keep |n touch w|th my best
c||ents and referra| sources
Today, The Only real excuse you have for not
using social media is.
#'m ret|r|ng tomorrow!"
eople are maklng hlrlng and buylng declslons dlfferenLly Loday Lhan Lhey dld
W 30 years ago (cable 1v)
W 13 years ago (lnLerneL)
W 3 years ago (soclal medla)
W 3 monLhs ago (soclal search from 8lng and Coogle)
W 30 days ago (soclal relevance score)
Dnt|| you understand how you'|| m|ss out on |nnumerab|e opportun|t|es to be
generate more qua||f|ed |eads
hy is Google worth about $150 billion dollars?
(because it works)
@he #modern" dec|s|on mak|ng process for m||||ons upon m||||ons of peop|e goes ||ke th|s
1 Search for servlce on Coogle
(3600 monLhly searches for
bosLon palnLer")
ald Ads
Coogle's oplnlon on
whaL you are looklng
for
@he #modern" dec|s|on mak|ng process for m||||ons upon m||||ons of peop|e goes ||ke th|s
2 lf Lhe webslLe lsn'L modern looklng pleaslng Lo Lhe eye and helpful (or doesn'L exlsL) we're
off ln under 2 seconds (bounce raLe)
WhaL Makes Lhls
WebslLe Cood?
1 leaslng colors/modern
deslgn
2 Servlces clearly llsLed
3 Call Lo acLlon (geL a
quoLe)
4 3
rd
arLy auLhorlLy
(Angle's llsL
LesLlmonlals)
3 Soclal medla
lnLegraLlon
6 CpLlmlzed for search
englnes
know wonder lLs on Lhe
1
sL
page of Coogle (for a
very compeLlLlve search
Lerm)!
@he #modern" dec|s|on mak|ng process for m||||ons upon m||||ons of peop|e goes ||ke th|s
3 A good webslLe ls greaL buL we need moreln comes ?elp (huge opporLunlLy here for some
of you)!
Mlssed opporLunlLy!
need a dedlcaLed campalgn
Lo your cllenLs Lo posL on
?elpoffer a free servlce or glfL
card
@he #modern" dec|s|on mak|ng process for m||||ons upon m||||ons of peop|e goes ||ke th|s
3 Ck you look good on ?elp buL l wonder whaL my frlends on acebook Lhlnk
Why no
resulLs
when l
search for
Larkln on
acebook?
Ck here lL
ls by whaL
doesn'L lL
maLch Lhe
brandlng of
webslLe?
ho in this room has a website?
W So people can flnd me
W 1o geL ranked on Coogle
W 1o read my LesLlmonlals and flnd
ouL more abouL my speclflc areas of
experLlse
W So people know how Lo conLacL me
Lvery bus|ness (|arge or sma||) every |oan off|cer
every rea| estate agent shou|d have a profess|ona|
acebook page for these same reasons and more!
Wn?
Webs|te]8|og]CkM
ldeally on Lhe Wordpress
plaLform
lnLegraLed wlLh all oLher
accounLs (acebook
Llnkedln eLc)
lnsLall Coogle AnalyLlcs
lead capLure forms
acebook an age acebook an age
1wlLLer 1wlLLer
Llnkedln
Llnkedln
Croups
Llnkedln
Llnkedln
Croups
?ou1ube (lf
uslng vldeo )
?ou1ube (lf
uslng vldeo )
?elp ?elp
Angle's LlsL Lc Angle's LlsL Lc
Add yourself Lo Coogle Local
laces ulrecLory
(wwwgooglecom/places)
Add yourself Lo Coogle Local
laces ulrecLory
(wwwgooglecom/places)
8|og an average of tw|ce per
week on webslLe
ost b|og to 8 @w|tter
L|nkedn L|nkedn Groups
Act|veka|n and @ru||a
Dpdate acebook]@w|tter
w|th re|evant |oca|
news]art|c|es 23 t|mes per
week and relevanL
announcemenLs
Auto respond to a|| |eads
asklng Lhem Lo connecL on
soclal medla
kun promot|ons to get
rev|ews on ?elp eLc
8|og an average of tw|ce per
week on webslLe
ost b|og to 8 @w|tter
L|nkedn L|nkedn Groups
Act|veka|n and @ru||a
Dpdate acebook]@w|tter
w|th re|evant |oca|
news]art|c|es 23 t|mes per
week and relevanL
announcemenLs
Auto respond to a|| |eads
asklng Lhem Lo connecL on
soclal medla
kun promot|ons to get
rev|ews on ?elp eLc
Coogle+ Coogle+
@he dea| Web]oc|a| Med|a Arch|tecture
@he more t|me you spend the more you w||| be found
Who |s th|s r|ght for?
W Very mot|vated aggress|ve
W Above average w|th computers
W L|ke be|ng #connected" a|| the t|me
W |ckup techno|ogy qu|ck|y
W Ln[oy the cha||enge and ||ke be|ng
ontop of the |atest techno|ogy
W L|ke spend|ng |ots of t|me on the
computer f|gur|ng th|ngs out
Lveryone e|se shou|d be us|ng the fo||ow|ng arch|tecture
f th|s |s you %or
you con hove
somebody do it
for you) great!
Webs|te]8|og]CkM
ldeally on Lhe Wordpress plaLform
lnLegraLed wlLh all oLher accounLs
(acebook Llnkedln eLc)
lnsLall Coogle AnalyLlcs
lead capLure forms
@he M|n|mum n||ne]oc|a| Med|a Arch|tecture
Less @|me pent 8D@ @|me We|| pent kesu|ts
acebook an
age
acebook an
age
Angle's llsL eLc Angle's llsL eLc ?elp ?elp
9romote/osk
9romote /osk
9romote/osk
(espec|a||y to your
past c||ents and
sphere of
|nf|uence)
9romote/osk
9romote /osk
9romote/osk
(espec|a||y to your
past c||ents and
sphere of
|nf|uence)
Add yourself Lo Coogle Local laces ulrecLory
(wwwgooglecom/places)
Add yourself Lo Coogle Local laces ulrecLory
(wwwgooglecom/places)
8|og and update acebook as often
as poss|b|e on a cons|stent bas|s but
don't spend more than 10 m|nutes
updat|ng facebook!!
Auto respond to a|| |eads asklng
Lhem Lo connecL on soclal medla
kun promot|ons to get rev|ews on
?elp eLc
8|og and update acebook as often
as poss|b|e on a cons|stent bas|s but
don't spend more than 10 m|nutes
updat|ng facebook!!
Auto respond to a|| |eads asklng
Lhem Lo connecL on soclal medla
kun promot|ons to get rev|ews on
?elp eLc
Who |s th|s r|ght for?
Wknows they need to be on soc|a| med|a or r|sk becom|ng
a d|nosaur
W Dnderstands the va|ue of #topofm|nd" awareness w|th
past c||ents
W Wants to up the|r percentage of on||ne |eads from 0 to
S10 of the|r bus|ness!!!!!
tart w|th th|s one then add p|eces
hich Social Media Sites Should You Use?
1 acebook
a) lf you don'L have an facebook buslness page you're aL a dlsadvanLage
2 8|og
a) WhaL are Lhe sLaLs on blogglng?
b) Whlch blogglng plaLform ls besL?
3 L|nkedn
a) Solldlfy buslness connecLlons
b) urlve Lrafflc Lo your blog
4 @w|tter
a) An easy dlsLrlbuLlon plaLform
S ou @ube
a) osLlng vldeo and vlrLual Lours lncreases your Coogle ranklng over 30
6 Goog|e+ ??
ere is ow Blogging orks:
W 1he more you blog Lhe beLLer chance you have of belng found on acebook 1wlLLer Llnkedln
?ou1ube Coogle 8lng and ?ahoo
W 1he beLLer chances you have of belng found on Lhose slLes Lhe more aLLenLlon you wlll geL (lf
you are creaLlng good conLenL)
W 1he more aLLenLlon you geL Lhe more leads you geL
W 1he more leads you geL Lhe more homes you sell
@he more b|ogthe more bus|ness we get
keys Lo 8logglng
1 ?ou have Lo en[oy wrlLlng and commlL Lo dolng lL conslsLenLly
2 ?ou have wrlLe abouL a broad range of lnLeresLlng Loplcs
3 ?ou have Lo choose Lhe correcL plaLform
4 ?ou have Lo know how Lo promoLe your blog posLs
3 ?ou have Lo know how Lo opLlmlze your posLs for Soclal Medla and search englnes
Research on blogging shows:
ou have to |ove to wr|te and you have to wr|te cons|stent|y!
a) lL does work lf you can dedlcaLe Llme Lo wrlLlng
SLarL Pere
Wordpress 8|og
mportant!
L|nkedn 1he buslness only" verslon of acebook
a) CreaL for maklng buslness connecLlons and recrulLlng
b) urlve Lrafflc Lo your blog by [olnlng groups ln your area and posLlng your blog
posLs
c) Somebody changes [obs or locaLlons? ConLacL Lhem! (Same for
acebookLhls works! )
@w|tter 1he easy way Lo dlsLrlbuLe whaL you blog and posL on acebook
a) 1wlLLer connecLs easlly Lo blogs Llnkedln and acebook buL Lake consLanL
monlLorlng Lo bulld a followlng
b) WorLh havlng an accounL and promoLlng your blog because 1wlLLer ls
facLored lnLo Lhe search englne ranklngs
@oo Much @|me for @oo L|tt|e kesu|ts Not a Good 8us|ness Dec|s|on
ou @ube A way Lo provlde valuable conLenL ln an easy Lo use formaL vldeo looks greaL on
your blog and on acebook as well
a) osLlng vldeo Lo ?ou 1ube lmmedlaLely helps your search ranklng on Coogle
b) As you'll dlscovermosL people Lhlnk vlsuallyLhey love vldeo and feel llke Lhey
know you lf Lhey can see you!
Goog|e+ lnLeresLlng so far Cood for people who are already uslng gmall and oLher google
producLs a loL
lL's noL havlng a slgnlflcanL effecL on acebook (or LwlLLer or llnkedln)
lL's mosLly lndusLry gurus Lalklng Lo each oLher!
lL ls open for buslness pages (clalm yours) hLLp//wwwgooglecom/+/buslness/
acebook!
Why acebook lnsLead of blogglng LwlLLer Llnkedln ?ou1ube for mosL companles?
1 lL's eas|er to use for most peop|e and many agenLs are already famlllar wlLh uslng lL
2 ?ou can manage lL ln 101S m|nutes a day (copy and pasLe and share) Don't spend more
than 1S!
3 lL supporLs |ead convers|on and ls a dr|p market|ng campa|gn
4 Many of your cllenLs are already on lL acebook every day!
acebook rof||e or mosL people Lhls ls your personal accounL Lo sLay ln Louch wlLh frlends
and famlly
W lL can be separaLe from your buslness accounL
W ?ou can hlde" lL so nobody can flnd lL
wwwkLCConnectcom
Sneak Peak at the New acebook Profile (Timeline)
acebook 8us|ness age 1he way Lo fully reallze Lhe beneflLs of belng on acebook!
Lead Generat|on on acebook!
L|ke th|s page f|rst!
now Does n|ngham kLAL@k @r|c|a owers have 470 fans and
1000+ v|ews on every post she does?
1 ts not a|| about you! ost 4 th|ngs usefu| to every 1 th|ng that w||| he|p you
2 Make |t fun n[ect a ||tt|e humor numor |n my exper|ence |s what gets peop|e to |nteract
and en[oy the page
3 ost about once a day but make |t usefu| |nfo
4 @e|| peop|e about your page and have the ||nk on your ema|| s|gnature
Three Take-Aways
1 undersLandlng how people ln my generaLlon make buylng declslons
ls lmporLanL lf you wanL Lo grow your buslness ln addlLlon Lo Lhe
referrals you already recelve
uon'L lgnore lL because lL ls new or hard
2 ?our accounLs should |ook profess|ona| have lead capLure forms
and oLher valuable resources ASk for LesLlmonlals on acebook
?elp eLc
3 uonL feel bad lf you canL do lL all MosL people canL Make a good
bus|ness dec|s|on whlch for mosL people ls hlrlng somebody Lo seL
up your accounLs for you
"uestions?
ne more th|ng before uest|ons
What are
od|e Goog|e Adwords acebook Advert|s|ng?
What do we do and for how much?
uue Lo Lhe demand for our servlces rlghL now we only Laklng cllenLs aL 2 levels
acebook page des|gn setup and tra|n|ng 5S97 onet|me fee (2 week turnaround)
lncludes seLup deslgn webcodlng for brand new page (or upgradlng currenL page)
lncludes a Lralnlng call for you or a member of your sLaff Lo Leach Lhem how Lo use Lhe
page
lncludes blweekly soclal medla coachlng wlLh me aL no addlLlonal charge
emall Lo lnvlLe your daLabase Lo Lhe page
u|| n||ne Arch|tecture (setup and |ntegrat|on of a|| accounts) 5499S (2 month turnaround)
seLup lnsLallaLlon and deslgn of wordpress webslLe and blog
SeL up of google keywords analyLlcs pluglns
seLup of acebook page 1wlLLer AccounL Llnkedln accounL ?ou1ube channel Coogle+
accounL All accounLs llnked Lo each oLher and Lo webslLe
Add your company Lo google local places dlrecLory
wrlLe a serles of 3 emalls for you Lo lnvlLe your daLabase Lo your new accounLs (lncludlng
an emall Lo geL people Lo revlew you on ?elp)
blweekly coachlng aL no addlLlonal charge
ree web hosLlng on our server
paymenL plan avallable
A few new cllenLs A greaL
blrLhday presenL!
Thank you!