Mythili Selvam Nifty Jacob Preethi L

Waves
Waves has 4 branches located in Kandan Chavadi Anna Nagar Awalpet ..

The store at Kandan Chavadi was initiated 2yrs ago

RETAIL MIX
LOCATION Situated on OMR street, the store can easily be located

Waves is the only apparel stand alone store . The store has an area of 2.5 lakh sq.ft,through 5 floors

PRODUCTS

The store is an exclusive place for individuals who wish to find simple and elegent casual outfits. The store caters to almost all categories of clothes ranging from Simple ts Long skirts Night suits Infant wear Foramal Shirts Womens Ethnic Wear Unsticthed salwar material

RETAIL MIX
Products and Price Range The store houses an extensive variety of clothes For Kids Full suits,tops,pyjamas Rs 150-550

For Women(casuals) T-shirts Rs 125-450 Jeans Rs 450-650 Long skirts Rs 330 Shorts Rs 350

RETAIL MIX
For Women(Formal) Ethnic kurtas Rs350-550 Unstitched salwar material Rs 525-850

For Men Semi-formal Shirts Rs 325-Rs450 Cargo pants Rs 550-650 Formal shirts Rs 525-750 Pants Rs 750-825

STORE LAYOUT
Ground Floor- Billing section, Baggage counter First Floor-Kids wear Second Floor-Women(Casual wear ) Third Floor-Formal wear(Men & women) Fourth floor- Men(Casual wear)

STORE LAYOUT

The entrance has a small,wellkept garden patch to give it a soothing and tidy look The Ground floor is displayed with mannequins wearing the fast selling pieces Comfortable chairs are available for shoppers. The ground floor also has an LCD tv

STORE LAYOUT

Every floor has atleast 2 layout tables The first floor has Shopping bags kept towards the entrance There are trial rooms on every floor towards the far ends Jeans and pants are folded on shelves fixed to the wall

Visual Merchandise

The ceiling has focus lights The walls are painted bright white ,the open light-weight effect reflects on the marble floors Jeans and pants are folded on shelves fixed to the wall Tops are hung across mobile 4 -way hangers

Visual Merchandise

The store follows free-fall layout The merchandise is arranged to ensure easy passage across floors. The space also gives a visual on all merchandise

Store Management

Employees-There are a total of 13 sales assisstants,with 2 on each floor and 3 in the billing section

Store Timing: 10.00 a.m. to 9.00p.m. Store standards

Cleaning guidelines: cleaning happens all through the day. Floor is wet wiped

Store Management

Merchandise Replenishment: The merchandise is replenished on Tuesdays, Fridays and Sundays in the early mornings. The stock is brought in from its headquarters in Anna Nagar. Currently ,the store has an inventory of approx 1 lakh pieces

Store Management

Great collection and in consonance with the current trends Customer Service

Complaint desk Friendly and keen sales assts on every floor

Target Audience
The store enjoys good sales mainly from the It crowd owing to its proximity to the tidel park The weekends fetch more foot-falls from familys shopping as well.

THANK

YOU