$l8fll.

l@f880 N8
8I-08-0
Ff080l8ll0 0.
lf8l N8fk0ll
o Muhcmmcc lrc:h /wcn 8I-08-0
o Muhcmmcc Shchic 8I-08-13
o Muhcmmcc /mir 8I-08-35
o Wc|eec Khcn 8I-08-5
o Muhcmmcc Zcmcn Khcn 8I-08-74
Ff080l8ll0 6f00
F00l0 N00 M800 l0l8 f080l8ll0 088l0l0
o McrkeIing c Iheme Fcrk"
o Ihe Irue Virc| SIcry"
o lnIrccucing Virc| McrkeIing
o Virc| McrkeIing Excmp|e
o Furpc:e: cf Virc| McrkeIing
o Deve|cping c Virc| SIrcIegy
o Succe:: FccIcr: cf Virc| McrkeIing
o /cvcnIcge: cf Virc| McrkeIing
o Di:ccvcnIcge: cf Virc| McrkeIing
o Ccnc|u:icn
o Cue:Iicn & /n:wer Se::icn
Ff080l8ll0 00l0l8
$l0ll l08l N0 8f0 8000l l0 0l80088
00f 100M0 F8fk
Ff0M0ll08l 8lf8l0 l0f "00f 100M0 F8fk
100M0 F8fk
cur
Iheme
Fcrk
Neec:
McrkeIing
F|cn
cur
/|IerncIive:
IV /c:
8i||Lccrc:
Ce|eLriIie:
FrcmcIicnc|
FuncIicn
FrinI
Mecic
/c:
F|yer:
FF
DepcrImenI
Free
IickeI:
DirecI
Mci|
o Ihe FrcmcIicnc| SIrcIegie: we
icenIifiec hcve fc||cwing prcL|em::
- Cc:I|y
- Iime ccn:uming
- Hcrc Ic p|cn
- Hcrcer Ic imp|emenI
- High cc:I: mecn: high price:
o 8uIlll l: Ihere c LeIIer cpIicn
- Cincy Gcrccn Ihink: :c.
100 Ff00l0M8
80l N8llIII 100f0 8f0 Ff00l0M8
We gcI c
prcL|em here,
Lc::lll
o Cincy Gcrccn i: Ihe vice pre:icenI
cf mecic cnc mcrkeIing
pcrIner:hip: cI Univer:c| Cr|cncc
Fe:crI.
o Ihe Wizcrcing Wcr|c cf Hcrry
FcIIer i: c Iheme pcrk Lc:ec cn
Ihe Lcck Ly J. K. Fcw|ing.
o Cincy cicnI u:ec Ihe IrcciIicnc|
mcrkeIing ccncepI: whi|e
prcmcIing Ihe Iheme pcrk.
1f00 lf8l $l0f
0880 0l 100 NlI8f0l N0fl0 0l 88ff F0ll0f
o Cincy: Iecm Icck Ihe fc||cwing
cpprccch
- Hcnc pickec 7 exIreme Hcrry FcIIer
fcn: {hcving cwn weL :iIe, fcn c|uL)
- lnviIec Ihem Ic pcrIicipcIe in c Icp-
:ecreI WeLcc:I he|c in DumL|eccre:
Cffice
- Iecm cf IwenIy ce:igner: ci:cu::ec
Iheir p|cn: wiIh Ihem
- Ihc:e 7 fcn: :IcrIec Ic :precc Ihe
wcrc Ihe nexI ccy
1f00 lf8l $l0f
100 88ff F0ll0f lf08
o Hcrry FcIIer Viru: :precc fc:I
o 7 fcn: u:ec Iheir chcnne|: Ic Ie||
Ien: cnc Ihcu:cnc: cIher:
o Ihc:e Ien: cnc Ihcu:cnc
cIIrccIec mc:: mecic
o E:IimcIec 35 mi||icn pecp|e
hecrc Ihi: new: wiIhin mcnIh:
1f00 lf8l $l0f
ll80k 0l l00 88ff F0ll0f lf08
o cu ccnI neec Ic :penc Li||icn:
Ic prcmcIe cn icec
o Spreccing Wcrc cf McuIh"
cn|ine i: ncI cn|y checp LuI fc:I
c: we||
o Virc| McrkeIing hc: un|imiIec
LenefiI: if p|cnnec cnc
imp|emenIec prcper|y
1f00 lf8l l0880
l08808 lf0M 88ff F0ll0f lf08
Ff080ll.
N. $080l0
8I-08-13
o /cccrcing Ic Dr. Fc|ph F. Wi|:cn
Virc| mcrkeIing ce:criLe: cny :IrcIegy
IhcI enccurcge: incivicuc|: Ic pc:: cn c
mcrkeIing me::cge Ic cIher: crecIing
Ihe pcIenIic| fcr expcnenIic| grcwIh in
Ihe me::cge': expc:ure cnc inf|uence."
o Cff Ihe lnIerneI, virc| mcrkeIing
hc: Leen referrec Ic c:
- Wcrc-cf-mcuIh
- CrecIing c Luzz
- NeIwcrk mcrkeIing
lf8l N8fk0ll
00lll lf8l N8fk0ll
o Ihe c|c::ic excmp|e cf virc| mcrkeIing
i: HcImci|.ccm, cne cf Ihe fir:I free
WeL-Lc:ec e-mci| :ervice:. Ihe
:IrcIegy i: :imp|e:
- HcImci| :IcrIec cn prcvicing free mci|ing
:ervice:
- Every Iime c u:er :enc cn emci| Ic cIher
neIwcrk, hcImci|.ccm :erver cIIcchec c
:Iring cI Ihe enc cf iI:
- GeI ycur privcIe, free emci| cI
hIIp://www.hcImci|.ccm"
0l888l08l lf8l lK8Ml0
lK8Ml0 0l 80lM8ll.00M - lf8l 0l l00 F88l
- When receiver recc: Ihe me::cge
|cck: cI Ihe |ink cnc crecIec c free
ccccunI cI hcImci|.ccm
- Every Iime Ihi: new u:er :enc cuI
me::cge :cme hcppen:
- Me::cge :precc: cnc new u:er: jcin
hcImci|.ccm
0l888l08l lf8l lK8Ml0
lK8Ml0 0l 80lM8ll.00M - lf8l 0l l00 F88l
o Mcin purpc:e: cf Virc| McrkeIing
cre:
- lncrec:e |eve| cf Lrcnc cwcrene::
- lncrec:e ccn:umer: inIere:I |eve| in
cuI prccucI
- CrecIe Luzz cLcuI prccucI Lefcre
Iheir |cunch
- Feinfcrce exi:Iing ccverIi:ing effcrI:
- lncrec:e cu:Icmer Iru:I in Ihe prccucI
lf8l F0f080
F0f0808 l0f N0l00 9lf8l M8fk0ll l8 0800
Ff080ll.
l8M8 k08
8I-08-74
o Virc| mcrkeIer: mu:I :IcrI wiIh c
prccucI IhcI
- Enccurcge: Ccnver:cIicn
- Evcke: cn emcIicnc| re:pcn:e
- CrecIe: vi:uc| curic:iIy
- U:efu| Ic Ihe IcrgeI mcrkeI
o Ihree :Icge: Ic c Virc| McrkeIing
SIrcIegy:
- F|cnning
- Seecing
- Irccking
lf8l 68M0 Fl8
0090l0l 8 lf8l N8fk0ll $lf8l0
o F|cnning
- SeI cuI fec:iL|e cLjecIive:
- Deve|cp Ihe ccmpcign :IrcIegy
- Ccme up wiIh c virc| icec, :Icry,
Iheme
- Finc cn c:pecI cf prccucI IhcI ccn
genercIe Luzz
- Deve|cp Ihe crecIive Lrief
lf8l 68M0 Fl8
0090l0l 8 lf8l N8fk0ll $lf8l0
o Seecing
- Secrch fcr c grcup cf 'inf|uencer:'
IhcI ccn :precc Ihe wcrc Ic Ihe
IcrgeI mcrkeI
- Ccnvey Ihe Virc| Me::cge
- Virc| Me::cge mu:I:
- ccpIure Ihe imcgincIicn
- cIIcch gccc wcrc: Ic prccucI:
- high|y vi:iL|e
- Le we|| IcrgeIec
- c::ccicIec wiIh c creciL|e :curce
lf8l 68M0 Fl8
0090l0l 8 lf8l N8fk0ll $lf8l0
o lnf|uencer: mu:I Le
- $,9810/ {wiIh Ihe prccucI cr :ervice)
- 6:550/ {wiIh wcy: Ic :precc Ihe wcrc)
- ChcI rccm:
- Fcrum:
- FcceLcck/IwiIIer :hcre LuIIcn:
- Emci|
- 49;,90/ {Ic Ie|| cIher: cLcuI iI)
- McneIcry incenIive
- EmcIicnc| /IIcchmenI
- Fee|ing cf c Winner
- Humcr cr CcnIrcver:y
lf8l 68M0 Fl8
0090l0l 8 lf8l N8fk0ll $lf8l0
lf8l 68M0 Fl8
0090l0l 8 lf8l N8fk0ll $lf8l0
o Irccking
- Ircck Ihe prcgre:: cf virc| mcrkeIing
- ln cc:e cf :ucce:: :ee hcw ycu ccn
grcw
- ln cc:e cf fci|ure :ee whcI chcnge:
ycu ccn mcke
Ff080ll.
N8l000 k08
8I-08-5
o Ec:e in Shcring
- Mcke iI ec:y fcr pecp|e Ic pcrIicipcIe in
Ihe mcrkeIing ccmpcign
- Frcvice :uiIcL|e mecium Ic :hcre
o Ccnver:cIicn wcrIhy
- Cffer c prccucI cr :ervice IhcI i: wcrIhy
cf ccnver:cIicn
- Mu:I hcve cn emcIicnc| cIIcchmenI
- Mu:I Le ceLcIcL|e cr ccnIrcver:ic|
l880ll8l lf8l Ffl0ll08
$000088 l80l0f8 0l 8 lf8l $lf8l0
o Free Scmp|e
- Cffer free :cmp|e cf Ihe prccucI cnc
:ervice:
- Free :Iuff ccIche: Ihe eye fc:Ier
- Scmp|e mu:I hcve |e:: fecIure:
o McIivcIe
- McIivcIe pecp|e Ic pc:: c|cng Ihe
mcrkeIing me::cge
- Mu:I Le :cme incenIive in pc::ing Ihe
me::cge
l880ll8l lf8l Ffl0ll08
$000088 l80l0f8 0l 8 lf8l $lf8l0
o lnIegrcIicn
- Ccmpcign mu:I Le inIegrcIec wiIh Ihe
|crger mcrkeIing :IrcIegy
- lI mu:I ncI Le c cne-Iime incicenI
o Ircck & /nc|yze
- Ircck cnc cnc|yze Ihe re:u|I: cf Ihe
ccmpcign
- McniIcr Ihe prcgre:: cnc pc::iL|e
:ucce::cr fci|ure cf iI
l880ll8l lf8l Ffl0ll08
$000088 l80l0f8 0l 8 lf8l $lf8l0
o Cu:Icmer |cyc|Iy
- 8ui|c cu:Icmer |cyc|Iy Ihrcugh
- Gccc vc|ue
- Exce||enI :ervice
- EnIerIcinmenI
- EmcIicnc| cIIcchmenI
l880ll8l lf8l Ffl0ll08
$000088 l80l0f8 0l 8 lf8l $lf8l0
Ff080ll.
N. Mlf
8I-08-35
o Lec:I cc:I|y mcrkeIing Icc|
o Fc:Ie:I wcy Ic recch Ihe cu:Icmer
o CcIer: Ic Ihe exccI IcrgeI mcrkeI
o Mcke u:e cf Ihe c|reccy e:IcL|i:hec
ccmmuniccIicn chcnne|:
o Virc| mcrkeIing Icc|: ccn Le :eI up
wiIh |ec:I effcrI
o Mc:I :ucce::fu| Icc| in gcining
cu:Icmer Iru:I.
100 098l808
100 08lll908 0l lf8l N8fk0ll
100 0l88098l808
100 08ll908 0l lf8l N8fk0ll
o Fe:u|I: cre ncI ucnIificL|e /
mec:urcL|e
o Mere|y c prcmcIicnc| Icc| ncI c
:e||ing mcchine
o Mcy Lcck fire cnc crecIe c negcIive
Luzz
o Everycne i: ccing iI - mcke iI mcre
hcrcer
o Ccn geI :ericu:|y cuI cf ccnIrc|
o Virc| mcrkeIing i: c pcwerfu| wcy Ic
en|i:I cu:Icmer: in c mcrkeIing
:IrcIegy
o lf cpp|iec ccrrecI|y ccn Lcc:I :c|e:
fcr Ihe righI prccucI
o lI ccn :peec up Ihe Ircn:iIicn frcm
ecr|y cccpIicn Ic wice:precc u:e
o lI ccn geI hcrc Ic mec:ure cnc
hcrc Ic mcncge cI Ihe :cme Iime
000l08l0
$0MMl 0 l00 N00l0 0l80088l0
@008ll0 0f @00fFFF
#8 $088l0
Ff080l8ll0 0.
lf8l N8fk0ll