MARINE PRODUCTs EXPORT DEVELOPMENT Authority (MPEDA)

Presented by: Prachi Kapoor (1789) Pallavi Munganiya (1790) Rajeev Khanna (1791)

Introduction
Origin:
The Marine Products Export Development Authority (MPEDA) was constituted in 1972 under the Marine Products Export Development Authority Act 1972 (No.13 of 1972). The role envisaged for the MPEDA under the statute is comprehensive covering fisheries of all kinds, increasing exports, specifying standards, processing, marketing, extension and training in various aspects of the industry.

Structure, Activities & Network:

MPEDA functions under the Ministry of Commerce, Government of India and acts as a coordinating agency with different Central and State Government establishments engaged in fishery production and allied activities. Executive committee Technical committee Export promotion committee

Standing committees of MPEDA :

MPEDA Marine Products Export

development authority
Head Quatered Kochi (Kerela) 6 Regional/ 4 Sub- Regional Offices 2 International Offices New York and Tokyo.

FUNCTIONS OF MPEDA
Development, conservation and management of offshore and deep-sea fishing. Promotion of eco-friendly and sustainable aquaculture. Registration of exporters and processing plants, fishing vessels and regulation of marine exports.

Laying down standards, specifications and implementation of quality control measures for meeting EU/HACCP norms.
Rendering technical/financial assistance for promotion of value added marine products.

Providing market intelligence and promoting export through participation in International fairs/organizing buyer-seller meets.
Imparting training in different aspects of procuring, processing, marketing and exporting of marine products.

Services Offered by MPEDA

Registration of infrastructure facilities for Seafood Export trade Collection and dissemination of trade information Projection of Indian marine products in overseas markets by participation in overseas fairs and organising international seafood fairs in India Distribution of insulated fish boxes, putting up fish landing platforms, improvement of peeling sheds, modernisation of industry such as upgrading of plate freezers, installation of IQF machinery, generator sets, ice making machineries, quality control laboratory etc. Promotion of brackish water aquaculture for production of prawn for export. Promotion of deep sea fishing projects through test fishing, joint venture and equity participation.

Different schemes of MPEDA

The plan schemes of the authority are implemented under seven major heads:

Market Promotion Capture Fisheries Culture Fisheries Processing infrastructure & value addition Quality control Research and development Viability gap funding

Role of MPEDA in Indian Aquaculture

Aquaculture, also known as aqua farming, is the farming of aquatic organisms such as fish, crustaceans and aquatic plants. Aquaculture involves cultivating freshwater and saltwater populations under controlled conditions.

MPEDA was given the mandate for development of shrimp/prawn culture for augmenting exports from the country since 1979. MPEDA plans, popularizes and implements various schemes for promotion of export-oriented aquaculture in the country. MPEDA strives to ensure sustainability of aquaculture and make it environmentally friendly.

A Brief History of Marine Products Exports

Till the end of 1960, export of Indian marine products mainly consisted of dried items like dried fish and dried shrimp. Since 1961, the export of dried marine products was overtaken by export of frozen items leading to a steady progress in export earnings. With the devaluation of Indian currency in 1966 the export of frozen and canned items registered a significant rise. Before 1960, the markets of Indian marine products were largely confined to neighboring countries like Sri Lanka, Myanmar (formerly Burma), Singapore etc. when our exports were dominated by dried items. With the development of technology/modernization and export of frozen items , Japan, USA, Europe, Australia, etc. became our important buyers.

Marine Products The Untapped potential

Meager utilization of natural gift. Total production

Potential 15 Million Tonnes

Production 2.5 Million Tonnes
Fresh waters and Ponds

Total Available 2.4 Million Hectares. Utilized 1.5 Million Hectares.

Production Per Hectare (Pond Culture)

Potential 5 Tonnes per Hec. Production 2 Tonnes per Hec.

Production Per Hectare (Reservoirs and Tanks)

Potential 600 Kg per Hec. Production 100 Kg per Hec.

What to Export?
Traditional Items Shrimps Oyster Tuna Fish Squids Lobster Frozen Fish Cuttlefish Shark Value Added Items Cultured Shrimp Battered Shrimp

Cook Shrimp
Fish Fillet.

Market structure for seafood export

After 1977, Japan emerged as the principal buyer of frozen shrimp, followed by the West European countries. During the year 2004-05, the European Union has collectively become the largest importer of Indian marine products and it retained its position since 2005-06.

During 2010-11 European Union (EU) continues as the largest market with a percentage share of 26.66% in $ realization followed by South East Asia 16.42% China 15.5%, Japan 13.14%, USA 15.40%,, Middle East 5.17% and Other Countries 7.79%. Marine products account for approximately 1.1 % of the total exports from India.

Export Trends- Marine products.docx

Table : Exports during 2010-11 compared to 2009-10

Export details Quantity Tones Value US$ Million April-March 2010-11 (Provisional) 807063 2840.22 April-March 2009-10 678436 2132.84 Growth % 18.96 33.17

This is the first time in the history of Marine Products Industry; we are crossing the 2.8 billion mark. MAJOR REGISTERED EXPORTERS: Kerela, Maharashtra, Andhra Pradesh, Tamil Nadu, Karnataka, Assam, West Bengal are among the major registered exporting states. 200 world class Seafood processing factories. Kerala has 40 percent of the total processing Industries, followed by AP, Tamil Nadu and Gujarat.

VISION FOR EXPORTS

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SOCIETIES OF MPEDA
Rajiv Gandhi Centre for Aquaculture (RGCA): For development of various bio secure, eco friendly Aquaculture Technologies for seed production and grow out farming of various aquatic species, those having export potential in particular.

NETFISH (NETWORK FOR FISH QUALITY MANAGEMENT AND SUSTAINABLE FISHING) to impart knowledge to fisherman, processing workers in fish quality management, conservation of fish resources as well as sustainable fishing.

National Centre for Sustainable Aquaculture (NaCSA) to provide technical support to the primary aquaculture societies and build capacity among small farmers to produce quality shrimps in a sustainable manner.

INTERNATIONAL FAIR
I. MPEDA organizes three international shows INDIA INTERNATIONAL SEAFOOD SHOW The main objective of organizing the IISS is to highlight India's immense fishery potential and the rapid progress made by the country in the fisheries sector. 17th India International Seafood Show was organized at Chennai in 2010.

II.

INDAQUA Organised every alternate year to popularize the concept of aquaculture. The last INDAQUA was held at Bhubaneswar during January 2009.

III . INDAQUARIA MPEDA organizes INDAQUARIA - the international ornamental aquatic event - every year. This is envisioned to showcase the infinite promise and potential of the Indian ornamental fish industry.

Thank you!