ueodoranL lndusLry

resenLed 8y
uLpal Shah
107020392029
ueodoranL lndusLrles ln lndla
W 1he deodoranL markeL ln lndla ls worLh 8s 200
crore
W ueodoranLs sell aL leasL 3 per cenL more Lhan
Lalcum powders ln supermarkeLs
W 1he success of deodoranLs ln Lhe urban
markeL has encouraged Lhe leadlng players ln
Lhe secLor Lo launch more deorelaLed
producLs
Sure men Deodorant
W owerful allday proLecLlon
agalnsL weLness and odor
W lLs deodoranL promlses Lo
absorb sweaL flve Llmes
more effecLlvely Lhan
Lalcum powder
arn|er Deodorant
W 8nlL8 MLn uLCuC8n1
ls enrlched wlLh powerful
erllLe an ulLraabsorbenL
mlneral LhaL naLurally and
conLlnuously absorbs
persplraLlon lL ls avallable
ln 2 varlanLs
ulLlmaLe roLecLlon
lnLense Coollng
1wo ulfferenL Companles ueodoranL
8easons lor SelecLlng 1he cLors
arn|er
W ohn braham awarded Lhe
sexlesL men ln asla ln 2008
and 2009
Sure Men
W kshay kumar has been
named Lhe brand
ambassador of anLl
persplranL Sure Men for hls
acLlve and energeLlc
llfesLyle
W We are happy Lo have
kshay kumar assoclaLe
wlLh Sure Men as he flLs ln
perfecLly wlLh Lhe brand
aLLrlbuLes and ls a user of
Lhe producL
dverLlslng 8udgeL
arn|er
W MarkeL esLlmaLes puL LoLal
L'Creal adverLlslng budgeL
aL 8s 200 crore 1hls year lL
ls expecLed Lo spend around
8s 330 crore 1he company
Lhus spenL almosL 23 per
cenL of lLs lasL year's
Lurnover on above and
belowLhellne promoLlon
Sure men
W MarkeL esLlmaLes puL LoLal
PuL adverLlslng budgeL aL
8s 300 crore 1hls year lL ls
expecLed Lo spend around
8s 730 crore