The Role of Art in a Modern Society

Jessica Johnson 110-80G Term Project 7/21/11

Vintage Advertisements

Michelangelo Di Battista The Movie Star Next Door InStyle November 2010

Michelangelo Di Battista The Movie Star Next Door InStyle November 2010 +284
"How and why does this advertisers use specific works of art or artists to sell their product?" This specific work of art was designed to make this particular movie star, Rachel McAdams, look classy. Like an old Hollywood star. The movie star is positioned in this room to sell the elegance and glamour of this dress to the magazines readers. , "In what context, and for what effect, do modern filmmakers and television producers employ historic art monuments (architecture, painting and sculpture) in their work?" In this particular work, the dress, hair and make up itself is very elegant. The star stands out against a backdrop of muted antique objects and an old architectural room. From the mirror to the lamp, to the table she is sitting upon, gives this work of art a 1940s-1950s vibe.

Vintage Advertisements

Steven Meisel Louis Vuitton Fall Campaign Instyle October 2010

Steven Meisel Louis Vuitton Fall Campaign Instyle October 2010 +20
"How and why does this advertiser use specific works of art or artists to sell their products?" This advertisement for a very well know designer, is catered for the reader who has a sophisticated style. One that likes to be elegant and vintage. This could mean the designer is wanting to sell to a more upscale clientele. "In what context, and for what effect, do modern filmmakers and television producers employ historic art monuments (architecture, painting and sculpture) in their work?" The women shown are portrayed as women in the 1950s primping themselves before going out. Their hair, clothing and vanity lights all suggest this. The expressions on their faces and the way they are posed suggest you just caught them in an intimate way. There is a lot of use of clothing and make up and hair style to achieve the time period that the ad is portraying.

Sexy Advertisements

Mert Alas & Marcus Piggott Love Express InStyle October 2010

Mert Alas & Marcus Piggott Love Express InStyle October 2010
"How and why does this advertiser use specific works of art or artists to sell their products?" This work of art is portraying sex. Sex sells. The woman in the photograph has a come hither stare, which indicates why the men are all over her. This says to the reader of the magazine, if you wear this fragrance you will be sexy too. "In what context, and for what effect, do modern filmmakers and television producers employ historic art monuments (architecture, painting and sculpture) in their work?" There really are no inanimate objects in this photograph that say sexy. The red wall paint, however does. Red is a sexy color and makes her pink dress stand out. The men are almost like Greek god sculptures. Its as if she is a goddess and they are all worshipping her.

Sexy Advertisements

The Riddling of bottles Freixenet Wine Cellar Barcelona InStyle October 2010

The Riddling of bottles Freixenet Wine Cellar Barcelona InStyle October 2010
"How and why does this advertiser use specific works of art or artists to sell their products?" At first glance, this photograph makes the sparkling wine its selling look fun. Women are laughing and dancing. This could make people want to buy their product. This work of art is also sexual. There is a woman dancing on the table and drinks flowing. The men are not looking at the woman, but the women in the photograph are. They look like they are looking at the woman with pleasure. "In what context, and for what effect, do modern filmmakers and television producers employ historic art monuments (architecture, painting and sculpture) in their work? In this advertisement, the architecture is reminiscent of old Spanish architecture. Also, the woman on the table dancing has on a dress that looks like a Spanish dancing dress. Wine is a beverage that has been around for years.

Americana Advertisements

Coldwater Creek InStyle March 2010

Coldwater Creek InStyle March 2010

"How and why does this advertiser use specific works of art or artists to sell their products?" In this advertisement, the woman looks very relaxed strolling along the seaside. The photo makes her look warm and inviting, like you are taking a stroll with her. The clothes advertised are very warm and free flowing as well. This would appeal to the outdoor kind of woman that still likes to look put together.
"In what context, and for what effect, do modern filmmakers and television producers employ historic art monuments (architecture, painting and sculpture) in their work? The woman looks like a painting that could have been historic. Its a very natural, free flowing look that she has. This hilltop above the seaside also has a historic feel about it. A lot of paintings were painted that way, looking over the sea.

Americana Advertisements

Tori Praver True Religion Brand Jeans Instyle March 2010

Tori Praver True Religion Brand Jeans Instyle March 2010

"How and why does this advertiser use specific works of art or artists to sell their products?" The woman in this work of art is sexy, yet American. Her hat and her blue jeans suggest a farmworker in America. This advertisement would sell to men and women. Women want to look that sexy in jeans and men want their women to look sexy in those jeans. "In what context, and for what effect, do modern filmmakers and television producers employ historic art monuments (architecture, painting and sculpture) in their work? The black and white coloring of the photograph give this a vintage and historic feel. You also get the feel of a strip tease that they used to do a long time ago where they never really showed their full naked bodies.

Modern Advertisements

Nan Goldin Bottega Veneta Spring/Summer 2010 Campaign Instyle March 2010

Nan Goldin Bottega Veneta Spring/Summer 2010 Campaign Instyle March 2010
"How and why does this advertiser use specific works of art or artists to sell their products?" The woman in this photograph looks like she is a modern woman. A woman that is on the go, which is why I believe the picture is so blurry. She looks sophisticated, yet like a mother. This speaks by her nice clothes and bag to her pulled back hair and minimal makeup. This is to appeal to the reader who is a on the go, a busy woman. "In what context, and for what effect, do modern filmmakers and television producers employ historic art monuments (architecture, painting and sculpture) in their work? There is a very historic feel of this work of art. The picture is almost like a portrait. It feels like a Monet painting, blurry up close, but beautiful afar.

Modern Advertisements

bebe Winter 2010 campaign Instyle December 2010

bebe Winter 2010 campaign Instyle December 2010

"How and why does this advertiser use specific works of art or artists to sell their products? This work of art is very minimalistic, which I consider to be modern. The woman is standing in a field with a horse and snow and a few trees. She is a vision in a red coat with fur. This appeals to higher class woman. The land and the horse and the coat is very luxurious. "In what context, and for what effect, do modern filmmakers and television producers employ historic art monuments (architecture, painting and sculpture) in their work? The background itself with the horse included has a historic painting feel. The environment is so pristine that you could imagine it being a painting. The bold colors of the womans jacket compared to the contrast of the white also give this a feel of an old painting.

Summary

To summarize, there are many different advertisements on television and in magazines to appeal to all different types of people. Whether you are wanting an old Hollywood glamour or a relaxed American feel. There are advertisements for the wealthy and advertisements for the busy, woman on the go. Historically speaking of magazine advertisements, there are little historic art monuments. Most advertisements now days are very simple and minimalistic. Some are overly sexy and some are plain. Every now and then you will spot an advertisement with some historic feel. Maybe its the background, maybe its the style of the photograph. Overall, there is a great mix for a extremely large, diverse audience.

Works Cited
Di Battista, Michelangelo The Movie Star Next Door InStyle November 2010 Meisel, Steven Louis Vuitton Fall 201 Campaign Instyle October 2010 Alas, Mert & Marcus Piggott Love Express InStyle October 2010 The Riddling of bottles Freixenet Wine Cellar Barcelona InStyle October 2010 Coldwater Creek InStyle March 2010 Praver, Tori True Religion Brand Jeans Instyle March 2010 Goldin, Nan Bottega Veneta Spring/Summer 2010 Campaign Instyle March 2010 bebe Winter 2010 campaign Instyle December 2010