Professional Documents
Culture Documents
Credit Units: 03
Objective of the Course An understanding of the principles of international Business and how they apply in different cultural, economic and organizational contexts To help the students to understand the complexities, risks and opportunities of international business and provide a global perspective on international trade, including foreign investments, impact of financial markets, international marketing, and the operation of MNCs An ability to explain and interpret international marketing practice An understanding of global markets and the challenges they present to marketing practice
10
Date Planned
Project
Identify any two companies one domestic and one International of your choice , analyze various marketing strategies adopted by them to target International markets. A detailed study on the rationale for going to rural markets, Opportunities available, Challenges faced by the marketers in rural markets, differences in urban-rural markets, of the given company/industry/product. Develop a model by providing a feasibility report for setting up a company dealing in particular product line. Expected Outcome: Students would come to know the way how do marketers collect the information, then analyze and interpret from given information, certain findings and conclusions which are considered as basis of decision making by the organizations
The project specified in the session plan shall be allotted to the groups comprising 3/4 students and shall be making presentation of 12-15 minutes, as per the plan. Besides this, the students are expected to prepare themselves on the topics regularly for the forthcoming sessions. This shall facilitate in organizing sessions using varied pedagogical tools.
Note: Last date of the submission of the assignment is 20th August 2011.