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Project Presentation IC 6997 E-commerce Practicum
BY Mr. Krirkpong Pongtridhram ID 4629709
Goal
Organic
Information Standard procedures & Farming
Goal
Organic
Soceity News Up date
Goal
Organic
Useful & Friendly Links
Goal
Organic
Products And Cataloged
Goal
Design
Simple
Flexible & Effective
Online
Online
Online
Online
E-Commerce
Business Firm
Chemicals from Conventional Farming polluted the envelopments Cancer and your body!!!
Heart sickness High blood pressure Whats Diabetic Papa gonna Romanticism feed me? A lot more of none disease sickness from eating contaminated food. You are what you eat!!!
I want a wealthy and healthy living!!! I want Organic food!!!
GDP>7% INV>16%
Sale Products Cataloged Online News & Information Support Alliances Knowledge & Links
Sustainable Home.Net
Emerge to E-Commerce
Opportunity
Threats
Certify Product Instructor Farmer&Trader Products mixed Fast rotation Daily fresh In Trend M-living Service,Member Gov. Support
Trend of Society Gov. Support Fed. & Alliance Distributor need E-Commerce
Competitor with
Web Site
Model B2C trend C far from Farm No standard,
imitation product
Lack of Organic
advantage
Well known
advertise
E-Commerce
Knowledge
Weak Organic
& excepted
Knowledge on
limitation
More Products
Solidarity
Diff. to get
Contact Farming
It covers all over people in Thailand who care about the healthy food for real wealthy and healthy living. Appropriate for all male and female and at all ages and at all times.
Marketing Objectives
To create service over the Internet, and enhance trading and information service provider effectively. To get more customers and make Sustainable Home more famous. Increase the amount and frequency of business and sales by catalogs on line, mail order and cash upon delivery or pick up at physical shop. Provide creative Organic News and Information to customers, for the solidarity of Organic Society in Thailand. Provide customer centered and personalized service.
Name of SustainableHome.net
SustainableHome.net comes from:
Sustainable and Home Sustainable mean well-being of farmer, well-being of consumer and well-being of the environment. With all well-being of all the three parties, then the Sustainability will be occurred.
Product Value
Product is a unique Web service organic product that provides online to reduce waste time in traveling and searching for organic products. The premium grade products: Create wealthy and healthy life, also good for the environment. Unique Organic Knowledge & Information for farmer, consumer, and surfer.
Service Value
Online: The consumers can search Plant information, Distribution Channel information, how to get certified organic farming, Organic Company information, Organic Society news & information and useful Links. Offline: For the consumers who dont have computer or online, they can find the information through the co-operative Organic Society alliance, which they provide the information for any users. Create cooperative services with very less time consuming and resources nearly real time performance with very low cost.
Personnel Value
Personal: Provide the FAQ thru the web board by organic expertise. Well organic knowledgeable person who could provide the answer of organic products and information to consumer. Search: All Organic News and Information which it suits the consumers needs. Provide: The Organic Farming Knowledge for any farmer who wants to convert to Organic Farming and also how to get certify by the Authority.
Monetary Cost
Fair trade price to all segments of target groups. Not cut the price for competition. Not trade low quality for high price, saves time and money of transportation Click and pick up thru the distribution channels, cash upon the delivery or pick up from physical store of Organic Alliance.
Time Cost
Reduce the process Save time for transportation Information search from useful Links Easy to search for organic products and information
Energy Cost
The customer dose not need to spend time for searching the organic information from any other source. Conventional farmer could use as one stop service to transform to Organic Farmer. Member could use as a meeting place to strengthen solidarity of Organic Society.
Psychic Cost
The trend of organic product consuming are in fashion ever where. The product quality reaches high standard for persons who are interested for healthy living. The accurate information and report from Organic Society to customer into direct mail or thru the web board. Real time catalog on line for quantity and price of the products.
Services will be increased among all sectors, both the quality and quantity which will grow the whole solidarity of the website automatically.
Links to another useful Web Site and alliances.
SustainableHome.Nets Products
Organic Rice
it categories into 3 kinds of products:
Ruby jasmine Jasmine rice Great Thai fragrance rice
SustainableHome.Nets Products
Organic health promotion and refreshment drink
Organic tea Organic coffee Organic honey Herbal and probiotic health promotion drink
Marketing Plan
Products The producing and managing product is primary goal of our cyber shop. While value added and explaining both producing and marketing in the future is the secondary goal.
Products Strategies
To ensure the supreme quality Quality control and full certified organic product Daily fresh from the farm with minimal variant from Web Sites photos To innovate variety of products; explore new products, survey flow, evaluate sales volume, remove no flesh, daily pick up special member order.
Price
Price of product is the part of product considering for consumer. Sustainable Home produces our own products, we can make promotion, value added, increase, and decrease price wildly.
Price Strategies
Estimating prices with other companys organic product. Supreme quality product and warranty from principal that our product must be daily fresh from the farm. A fair trade markup method is used to determine price. To determine the cost of customer satisfaction which it includes the returns of products. To give a special promotion for increasing sales volume To reduce the price of 20% for register member. To lower the price when the product is over the demand.
Place
Providing the customer satisfaction in a customers convenience and availability in an adequate quantity in accessible location at the time when the customer desires them to be daily fresh from the farm. Our shop distributes products internationally by using the service of Fed Ex. by air freight and shipment. Local firms and distribute channel of both Thai Organic Food And Agriculture Federation and OrganicThailand.net could help to save cost.
Place Strategies:
Daily fresh from the farm. Local Nemsiseng transporter and our own farm transport. Provide delivery information for each geographic zone. Send the letter of product information by e-mail. We guarantee delivery on time. Delivery or daily pick up from chain store of Thai organic food and agriculture Federation and OrganicThailand.Net channel. If products are late, we will give 20% discount to customer. Call for confirmation, E-mail, Get the feedback form.
Promotion
Promotion is very important to persuade customer to buy our products. Banner exchange. Public relation along with alliance channels. Provides the organic news and sell organic products. Use famous search engine. Meta tag to be easy and wide span. Advertising in the organic magazine, leaflet and any possibility alliance's document.
Promotions Strategies
To determine type of promotion to be used. To promote both in E-market and Traditional Trade to reach maximum effectiveness. Evaluate the effectiveness of each method. Plan and implement sales promotion efforts. Launch a promotion in both web site and shop to attract visitors. Develop advertising message media.
Increase another line of products and other categories. Promote and launch new products. Co-operation in exchange banner and selling products. Create chat room for giving a special knowledge. Update news and information every 3 days. Gain more advertisement and exchange brander to gain more income. Gain more alliance and convert more organic farmers. To provide more information to Organic Society.
Phase 1
Mission. Corporate Objectives.
Phase 2
Marketing Audit. SWOT Analysis. Assumption.
Phase 3
Marketing Objectives. Strategies. Estimate Results. Alternative Plans.
Phase 4
Budget. Implement Year 1.
SustainableHome.Net
Global and Local Navigation Bar Ad hoc Links 4 Search Engine Color-harmony Schemes Analogous enhance w. strong color
Physical security Personal security Operations security Communications security Network security Information security; Availability,
Accuracy, Authenticity, Confidentiality, Integrity, Utility, Possession, Legal.
Hardware Description
CPU Athlon XP2500+ Main board Gigabyte 7n400Pro2 Ram Memory 512 Dual Bios Hard disk 80 Gig. Raid Controller 0 Graphic cardFx5200 Sound card Real Tek Dive DVD Lite on 832S Monitor15" LCD Internet network card, ADSL modem, ADSL line or dial up modem with phone line
Software Description
Operating System Windows XP Professional Database Microsoft Access Web Develop Macromedia Dreamwaver MX Template technique Adobe GoLive6 Graphic Tool Adobe Photoshop7, Adobe After Effects 5.5 Upload Tool WinSCP3 Web Implementation Web Template, EditPlus 2 Browser Internet Explorer6, Mozilla Firefox Office Tools Microsoft office 2003
Organic Rice
Contact us
Home
Site Map
Friendly Links
World Time Station Google Search Edit Users information Add new information
Services
Organic Society News
Web Board
Administrator Panel
Break Even
CONCLUSION
Divided the product into 4 Categories Organic Rice, Organic seasoning Fruits, Organic Vegetable, Organic health promotion and refreshment drink, Organic Labrador puppy. Exchange banner and logo in the famous web site and advertisement. Offer All Sustainable Home product is produced with love and truth For the true wealthy and healthy life to our consumer. Creates the Web Site for extending the traditional physical business to be a click and mortar business model. Organic Society members can share the information on the Web Site, and it reduces time and cost in communicating and transportation to each other. In the following year, the company can get profit from the Web Site and get all the investment back. Easy to use Mesh architecture, user centered and every page is linked to each other by a visible navigation bar in a manner of only one click. Use search engine and directories and well written Meta tag. The company will combine online with offline channels so as to increase the efficiency of work. Web Site will improve the companys services and work efficiency, and it will bring more revenue and benefit for the company.
Recommendation
1. Develop the Web Site regularly to suit customer as the world on Internet and online Web Site progress. 2. Develop more effective Information security function of the Web Site. 3. Increase more Organic Society alliance member. 4. Increase more function to provide a real one stop Organic farming and certify service. 5. Increase more function to provide Organic Society News and Information. 6. Increase more products and products category. 7. Provide on line transaction for the consumer. 8. Extend form local organic products trader to more International level.
All Sustainable Home product is produced with love and truth For the true wealthy and healthy life