Professional Documents
Culture Documents
Lesson 3
Marketing
* The process of planning & executing the conception, pricing, promotion & distribution of ideas, goods & services to create exchanges that satisfy individual & organizational objectives.
Tourism Marketing
A systematic process by which an organization tries to maximize the satisfaction of tourist demand , through research, forecasting & selection of tourist products & services to meet that demand.
Differences between Marketing Orientation, Market Segmentation & Product Life Cycle
Marketing Orientation
Understanding what guest want & need, developing products & services that best meet their needs & communicating with them to generate AWARENESS, INTEREST & PURCHASE. While sales orientation, is when the company develop products & services that it thinks the costumer would like & then sells services to
Market Segmentation
1.Divide Market into Segments 2.Profile segments 3.Analyze Segments 4.Formulate Strategy for each segment
* A concept wherein a destination is introduced to the market & that it grows in time to maturity & then if not carefully managed may decline
Tourism Promotions
Stimulating sales through dissemination information & encouraging potential/ actual consumer to travel.
*Promotion is one of the major tools used in marketing a tourist product. *Marketing is a total process which includes all elements from production & product improvement to the final exchange of a product for something of value.
1. Advertising- involves communicating about the product in different media, such as newspaper, TV, radio, magazines & on internet. 2. Personal Selling- occurs when there is a direct contact between consumer & sales representative from the tourism company.
3. Sales Promotion- includes any activity aimed at giving consumers or retailers an extra incentives to buy a product or service. 4. Public Relations- aimed to build a strong positive image of an organization for the public.