A FINAL PRESENTATION ON MANAGEMENT THESIS

Under the faculty supervision of:

Mr. D. SUDHIR BABU (Faculty supervisor)

ICFAI NATIONAL COLLEGE
GUNTUR

SUBMITTED BY
G.SRINIVASU
7NBGU072
 A THESIS ON

MUTUAL FUND MOBILIZATION COSTS AT

REALIANCE MUTUAL FUNDS AT GUNTUR
 NEED FOR THE STUDY
The main purpose of the study is to know the
expectations of those investors who invested in
RELIANCE mutual funds and the satisfaction levels
of investors with the NFO’s provided by the
RELIANCE Asset Management Company, Guntur

The study is needed to know the views and attitudes

of the investors towards their investments on this
company. It gives an opportunity to the investors to
express to views about Mutual Fund companies.
 OJECTIVES
To know the NEW fund cost given by the company

To know open end fund and closed end fund cost

To know the various types of Mutual Funds offered

by Reliance Mutual Funds

To know the investors’ perceptions about on Reliance

Mutual Funds
 ANALYSIS

Investors are interested to invest their money in open ended

funds the reason can be attributed to its convenience to enter
and exit at any time. investors preferred to invest in close
ended funds because they are long term investors as well as
they want some tax benefits .

Investors are interested to invest in sectorial funds that means

they are ready to take high risk but want high returns
 FINDINGS

The mobilization cost at Reliance mutual fund is higher when comparing to

other mutual funds.

It is offering more NFO’s than any other MF companies

Twice in every month the Reliance is coming with new fund offer

The branch heads are very uneasy in conducting the NFO functions

The advisers are also in a confusion to promote the New schemes because
of proliferation of different funds in regular intervals
 SUGGESTIONS
AMC’s should improve after and pre sale services in the terms
of redemption of Mutual funds and Systematic Investment
plans .

While investing in the Mutual funds investors should read the

prospects and terms and conditions clearly.

The company should emphasis on creating an awareness about

the SIP options which is always preferable when the market is
volatile
 CONCLUSION AND
RECOMMENDATIONS
The company should take the initiative of training the advisors
about the new funds from time to time which also makes the
advisors connected to the company

The company should also emphasis on the monitoring of funds

which directly relates to the returns of a specific fund.

The company should emphasis on creating an awareness about

the SIP options which is always preferable when the market is
volatile