Chanrs@ms68.hinet.

net
0955-268997

http://mypaper.pchome.com.tw/chanrs

()

(Primaray
Trade Area).5~8
10
60%~70%

(Secondary
Trade Area)8~12
(Tertiary Trade Area)
(Fringe Trade Area)12 20
10%

15-20

20%~25%


1
2

(12000 )

30

70

15-20

35-40

8-10

2.5-3


1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

(Tesco)


(Location)

(1)(Free Standing
Store)
(2)(Centeral Business
Districts , CBD)
(3)(Shopping Center , or
Shopping Mall)

(Law Restriction)(Zone
melting)(Zone Refine)


1989
(1989.3-2003.2)

Wal-Mart
Lows

(Kiosk)

(Tall Wall Units)

(Business District)

(Centeral
Business District)

(SBD Secondary Business

District)

(Neighbor hood
Business District , NBD)

Albertsons(
) (Auchun
Group)

(string)

(string)

(
)

(Shopping center , Shopping Mall/Mega Mall)

(Festival Walk)2002
(Park N
Shop)City chainStar
bucks()Hagundazz

101 MALL

1
2
3 1
4(policy)
2
5
6(3

)
4
7
5
8

9
10

(Neighborhood
Shopping Center , NBC)

50,000
(4650M2=1400)

(Community Shopping
Center)

(Softline)
DIY(DO IT
Yourself)

100,000-35,000(3000-10000
)150000(13000
=4215)()
WalMartHome Depot99cents
Albertsons1/3

Power Center

(Variety)

250,000-600,000
(7,000~18,000)3

(Regional
Center)

400,000-800,000(
10,000-22,000)2

(Outlet Center)

(Super-regional
Center)

(Power Center)
22,000
60%-80%

SOGO

()(Theme/Festival Center)

80,000-250,000(2,200~7,000)
(Festival Walk)

/
(Fashion/Speciality Center)

10-25
(2,200~7,000)

(Convenience Center)

50(100m2)
5-8

5-7

80%

1224

800
~4000

300,00

3000 100,000 2
~40000 ~350,000 2

7000 250,000 2
~18000 ~600,000 2

(Mega)

11000 400,000 2
~22000 ~800,000 2

22000

/

800,000 2

2,200 80,000 2

~7,000

~7,000

~250,000 2

2,200 80,000 2

~150,000

~250,000 2

(
)

5~10

5~15

5~25

5~40

(N/A)

5~25


Reilly
(1931)
Reillys

(Ponit
of indifference)

Reilly

Dab

pb
1
pa
Daba

b
dab

Paa
Pbb

(a)2,000,000(b)1,200,000ab
50a
b

Pa = 2,000,000()
d = 50
Pb = 1,200,000()
50
50
Dab

28.17
1,200,000
12
1
1
2,000,000
20
A:

Dba
1

pb
pa

50
21.8
2,000,000
1,200,000

a - 28.17 21.8

()

(Huffs Model)

Huff(1964)

pij

s j / Tijb
n

s /T
j 1

b
ij

Pij i j

s j j ()
Tij i j (Travel Time)

b
n i



Reilly
b
b

(Reilly)
b

Huffs
D A 2000
ABC D =1,000,000
A 1,000,000
B 500,000
C 100,000
50000(
A
A
)B
100000

3
100000
C
b 2

()

p ij

1000 5 2
(1000 5 2 ) (500 7 2 ) (100 3 2 )

40
0.6546
= 40 10.2 11.1
D A 2000

0.6546 2000 = 1309

D NT$50,000
1309 50,000 = 65,460,000
()() B C D

BC A
p ij

500 7 2

(1000 5 2 ) (500 7 2 ) (100 3 2 )

20.41
0.1665
= 61.3
(B )

p ij

100 3 2

(1000 5 2 ) (500 7 2 ) (100 3 2 )

=0.1813(C )
B = 0.1665 2000 = 333 NT$50,000 = 16,650,000
C = 0.1813 2000 = 363 NT$50,000 = 18,150,000
Huff D
NT$65,460,000 + NT$16,650,000 + NT$18,150,000
= NT$100,260,000

IRS(Index of Retail Saturation) = H

RE/RF

IRS
H
RE
RF
()
IRS

 A B 50 A 5000 B
6,000 A 15,000 B 1,600
250 A B IRS

IRSA = 15,000 250/(5,000+50) = $742.57

IRSB = 16,000 250/(6,000+50) = $661.15

H RE/RF(+)
IRS (
) A IRSA($742.57)>IRSB
(661.15)

(Buying Power Index ,

BPI)

BPI = 0.5()
+ 0.3() +
0.2()

New-England

BPINew-England = 0.5 (0.0587) +

0.3(0.0543) + 0.2(0.0471) = 0.05501
BPIHamilton = 0.5 (0.071) + 0.3(0.063)
+ 0.2(0.011) = 0.0566

BPI
HamiltonNew
England
BPI



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