Professional Documents
Culture Documents
CONTENTS
History of Tea Types of tea Tea Production Process Tea producing states in India Major players in India Emerging 2011 trends in India Rural survey in dudhnoi , Assam Different tea brands in Dudhnoi
History
Tea is nearly 5,000 years old and was discovered, as legend has it, in 2737 B.C. by a Chinese Emperor when some tealeaves accidentally blew into a pot of boiling water. The East India company was the first to develop plantations in north-east India. In 1839, the Bengal Tea Association was set up in Calcutta. the first company for growing and making tea in India, Assam Company, was set up in 1839 In May 1855, indigenous tea bushes were first discovered in Cachar district of Assam By 1862, the tea industry in Assam comprised 160 gardens owned by 57 private and five public companies.
TYPES OF TEA
1. Black Teas and Oolong Darjeeling: Refers to tea grown in this mountain area of India. 2. Oolong: The elegant tea is sometimes known as the "champagne of teas". 3. Green Teas: Green tea makes up only ten percent of the world's produced tea. The Japanese tea service (in which green tea is used), is an art form in and of itself.
Reverse migration
Continued
The frequency of consuming tea of the village people is approximately 4 times a day There is no local manufacturing of tea in the area The loose tea preferred by the retail stores comes from the tea-estates of Simitola and Guwahati The most preferred brand of tea among the households of the area is Majbhaat Packaged Tea is sold in different sizes: 50gm, 100gm, 250gm, 500gm and 1kg For household purposes, the most preferred size of packaged tea is 1kg A counterfeit Ujala of the most popular Brand Majbhaat was also seen in the rural area
RETAIL STORES, 48
30
25
20
15
10
0 MAJBHAAT NIRMALA HALEM MAHESHPUR ULLAH UJALA KRISHNA KAYPAK ROZA RANI BARI
80
2
UJALA
0.5 GOROMPANI
0.5 DALOWJAN
140
150
MAJBHAAT
LOOSE
NIRMALA
UJALA
GOROMPANI
DALOWJAN
Today tea is the reigning beverage in over 45 countries and is consumed in over 115 countries around the globe. The Irish are the world's largest consumers, each person on an average consuming eight cups a day. However, the largest producer and overall the greatest consumer is India, where, at anytime and anywhere, chai is an essential part of daily life.
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