Business Plan

Group Members
Maria Abdullah Faiza Asghar Asmara Rani Nayyara Anbreen Iffat Saleem

Royal rice
Taste of Royalty.

Our business objective is to supply and demand the royal rice in such a way as to create the value that can be sustained over the long term of shareholders, employees, consumers and the business partners.

Business of

Business Type; Suppliers of Rice

Royal Rice

Rice is an ideal food; delicious, energy giving and nutritious. Due to the increasing demand of the rice and its more significance regarding its consumption all over the world we have decided to do the business of rice. The businesses related to the agricultural food items have the more chances to success. Rice is used on all occasions in Pakistan: festive, mournful, religious and in ordinary routine life. No banquet is considered complete in Pakistan without rice on its menu

Mission statement
We will dedicate ourselves to provide the best rice to people throughout their day, throughout their lives, throughout the world.

Royal Rice vision is to be the leading company in the world, providing customers with healthy rice at affordable prices

Royal Rice vision is to be the leading company in the world, providing customers with healthy rice at affordable prices

To expand our business all over Pakistan T o Export Royal Rice at International Market

Quality will consider the cornerstone for the success of the Royal Rice because we think that the quality of the products ultimately enhances the quality of the consumers life.

Per capita consumption of rice is 15 kg per year in Pakistan. Pakistan is the fastest growing rice producing nation in Asia. Two varieties of rice dominate in Pakistan: Basmati Irri

Our market strategy will focus on the local and regional market demand. Our distribution chain entail strategic partnership with retail stores, small shops', schools as well as contracts with government and private institutions as well as army, hospitals and the police department in the region.

From the beginning we supply rice relatively in low price in the market so the demand of royal rice creates in market and good quality available to them in low price.

Purchasing cost

Transportatio n cost

Packaging and distribution expense

marketing

Total

95000

35000

65000

45000

240,000

basmati pk-385 super kernel irri-9 Sella

Packaging
Polypropylen e Woven Sacks, Bags 10-50kg

Packaging Woven plastic bags for 2-10kg

Cafee Irum Market I-10, Markaz. Islamabad Islamabad Hotel, nearby melody

Hotel Ornate, melody , Islamabad

supply rice to our own university cafeteria

Utility store, at 1/10-1, Islamabad

As we are students of MBA and are seeking the professional education. We have divided our responsibilities in to different departments and every one perform her duties with delegation and hard work.