FORD MOTOR COMPANY

BY AYON DUTTA ( 209 ) HABIBA ( 219 ) ANKITA NAIDU ( 222 ) PRASHANTH (223 ) SIREESHA . M ( 229 )

 In 1903 with $28,000 in cash, Henry Ford started

the Ford Motor Company, (at Dearborn, Michigan) whose automobiles changed how the world moved. The Ford Motor Company, the first ford was assembled at the Mack Avenue plant in July. Five years later, in 1908, the highly successful Model T was introduced which lead to mass production methods. The first U.S branch assembly plant was in Kansas city, the first overseas production plant in Manchester. the companys first international sales branch opened in Paris in 1908. By mid- 1914 there was more than 500,000 cars on the roads of the

 Today, Ford owns & produces automobiles under

several major brands: Ford, Lincoln, Mercury, Mazda, Land Rover, Aston Martin & Volvo. They maintain one of the automotive industrys most complex manufacturing, transportation & distribution network.

global operations:

Quarterly Earnings Reports : 2011

Q1 2011
Ford Reports $2.6 Billion 2011 First Quarter Net Income as One Ford Plan Continues Strong Progress

Q2 2011

Ford Earns $2.4 Billion Net Income in Second Quarter 2011; Strengthens Foundation for Continued Global Growth

Q3 2011

Ford Earns $1.6 Billion Net Income in Third Quarter 2011; Continues Building Foundation for Global Growth

Preparations
In January 2008, Ford Motor Company was a

company in transition. It had numerous brands, models and vehicle platforms. Each had their own unique product development systems, manufacturing processes and suppliers. That was the month when Alan Mulally established the company-wide One Ford mantra, which promised to create a new dynamic.That means operating as one team around the world, with one plan and one goal. and that is exactly what they Speedy DeliveryGlobal are doing. Product Development
System Defines Ford

Creating a One Ford Global Product Development System Ford has been developing a truly global Product Development system for a number of years, establishing one template for designing, engineering and developing all Ford vehicles throughout the world. The One Ford Global Product Development System (GPDS) will enable the company to deliver more vehicles faster, increase competitiveness and deliver profitable growth. Today, a single global Product Development (PD) team guides the development of all global products, such as the Ranger, Fiesta and Focus. Its operations in different regions of the world are now following the same global product, power train and technology plans.

Strong leadership team guides Ford Global Product Development Fords Global PD leadership team has been restructured to identify PD leads for each of the regions North America, Europe and Asia Pacific and Africa and engineering skill teams that are responsible for engineering all programs globally. The knowledge of customers in Asia Pacific fundamentally the biggest growth market in the world is invaluable as Ford continues to grow the business in that important region. There is an increasing number of people in India and China and other parts of that region who have the level of income to afford four-wheel transportation versus twowheel transportation.

Innovations:
Supply Chain Sustainability Group Supply Chain Sustainability
Fords suppliers are critical allies in helping our Company to achieve success in the marketplace and meet our sustainability goals .long-term relationships with our suppliers and seek alignment with them on sustainability-related issues such as greenhouse gas emissions management and human rights. The Supply Chain Sustainability Department develops and implements strategy for engaging with suppliers on sustainability issues.
Business Integration

This includes e-learning for the entire global Purchasing organization as well as in-person workshops for Ford Purchasing personnel and quality engineers that work directly with at-risk markets. The organizational structure of Ford's Supply Chain Sustainability Department is directed at further integrating capability within the Purchasing function to address sustainability issues.

 Human Rights and Working Conditions

The basis of our work on human rights with suppliers is the Ford Code of Basic Working Conditions. The approach has emphasized building capability throughout the supply chain to manage working conditions effectively. Our primary focus has been on training and education about working conditions issues, in conjunction with assessments of individual suppliers in order to verify performance and progress.
Environmental Responsibility

In 2010, Ford took significant steps to better understand the risks and opportunities of greenhouse gas (GHG) regulation and climate change for our suppliers and, by extension, for our Company. Our goal is to better understand the carbon footprint of our supply chain and use the data to create a broad-based carbon management approach for our supply chain.

 Strategic Suppliers

Ford has been taking steps to rationalize and streamline our supply base through a strategic supplier strategy called the Aligned Business Framework (ABF). The strategy is designed to create a sustainable business model to increase mutual profitability, improve quality and drive innovation.

 After enduring collapsing revenues and stays in

bankruptcy court, the Big Three American automakers Ford, General Motors (GM) & Chrysler had a year of solid recovery in 2010. Global auto makers sold more than 11.5 million cars and trucks in the US in 2010 compared with 10.4 million in 2009. Ford motor company, the soul big three auto company maker to avoid bankruptcy, unsurprisingly turned in the strongest performance of the group. Ford gained market share for the second year in a row, which had not achieved since 1993. Thanks to increase sales and higher pricing.