Mega-star Market

Business Plan

Presented By: Chandan Ku. Singh Shamshad Mulla Kishan Holihosur Raju Naik Madan Ku. Jaiswal Vikas Kottur

Logo and Tagline

Mission
The mission of MEGASTAR Market is to

provide Sarnath visitors and residents with an upscale grocery store, gift shop, and delicatessen specializing in a combination of quality, authentic, hard to find grocery items from around the world.

Market Summary
Our main target markets are:
People who live and work in Sarnath, who are looking for quality ingredients needed to prepare their favorite international cuisine. Surrounding businesses looking for a tasty meal for their customers and staff. International and domestic travelers visiting Sarnath, Varanasi. Families looking for quality, affordable, home cooked meals to take home and prepare for their families with ease. People looking for a comfortable environment in which to enjoy a cup of coffee, read a book, or just shop. People looking for high quality, unique gifts and kitchen supplies.

Market Analysis

Problems & Opportunities

Problems Investment Brand name opportunities

This is the first type of market who provide all type of grocery items from all over world. This is a unique market in Varanasi at one place with Delicatessen.

Business Concept
We

at MEGASTAR Store of Sarnath are committed to bringing you the best all-around shopping experience. We believe we have a responsibility to be a good neighbor in maintaining our property in first-class condition and by making the appearance of our plant, facilities, equipment, and grounds as attractive as possible, making them an asset to the communities that support our company.

Competitive Edge
Location is critical to success
Convenience High quality

Goals
Three-year goals
Create a service-based company that exceeds customers' expectations, and increases the number of repeat clients serviced by at least 20% per year, through superior performance and word-of-mouth referrals. Become an established community destination with a customer satisfaction rate of 90% by the end of the first year. Achieve cash flow self-sufficiency by the end of the first year. Sales of Rs. 3000000 in the first year, with sales increasing to Rs. 20000000 in the second year and Rs. 25000000 in the third year. Provide an income for the founders by the end of the second year with income growth possibilities. Repay debt from original financing by the end of the fifth year.

Objectives
The initial, minimum objectives are: A clean environment in which to shop A safe place to shop Value Great, friendly service Our shop will be good neighbors and will be involved in the community Our store will be at least 2,000 square feet.

Advantage of Selling MEGASTAR Brands

MEGASTAR Stores will regularly evaluate and audit the MEGASTAR

product mix to keep variety consistent with consumer wants and needs. Offers customers a double-your-money-back guarantee which encourages them to buy with confidence. MEGASTAR Stores' commitment to quality over the years has strengthened the integrity of the MEGASTAR brand. Most private labels can't hold a candle to the quality of MEGASTAR products. An extensive line of over 2,000 MEGASTAR products can be sold throughout your store from the produce department to the health and beauty care aisle. Allows the retail store to be part of a community contribution program. This program also promotes loyalty for MEGASTAR brand products.

Financial Plan
Our Sales Forecast made clear, profits will

initially be seasonal. We expect to sustain small losses in the winter months for the first year, until our local clientele is fully established. Summer sales increases are based on the much larger number of potential customers in Sarnath then, and the trend for visitors to spend more per purchase than the locals.

Break even Analysis

BREAK EVEN POINT (Rs.)
Break-even Analysis
40000

Monthly Revenue Break-even

Rs.32,425
35000

Assumptions:

30000

25000

Average Percent Variable Cost

60%
20000

BREAK EVEN POINT (Rs.)

Estimated Monthly Fixed Cost

Rs.12,970

15000 10000 5000 0 year1 year2 year3

Projected Profit and Loss

Profit Yearly (Rs.)
40000 35000

30000

25000

20000

Profit Yearly (Rs.)

15000

10000

5000

0 year1 year2 year3

Resource Requirements
Technology: Electronic Marketing
E-mail systems Standard accounting software Computer-based training

Promotional
TV spots Internet & websites Circulars P.O.S. materials, Daily Coupon

External requirements

Products, services, technologies