Arthy Ganesh Nithyanandham- Sakthi - Swetha

Formed in 1987 Indias 3rd Watch Company

Worlds 5th largest Wrist Watch manufacturer

Joint venture

- Tata Group & Tamil Nadu Industrial Development Corporation (TIDCO) Product portfolio includes watches, accessories and jewellery and Precision Engineering Tools Exporting to 32 Countries Manufacturing Plants at Hosur, Dehradun & Goa Revenue about 6,532.97 crore (US$ 1.32 billion)

To be a world-class, innovative, progressive organization and to build Indias most desirable brands.

To create wealth for all our stakeholders by building highly successful businesses based on a customer-centric approach, and to contribute to the community.

 Mass (Rs.350-600) Popular (Rs.600-900) Premium (Rs.900-1500) Super-premium (Rs.1500-8000)

Connoisseur segments

(Above Rs.8000 to Rs.150000)

 Managing Director of Titan Industries on 1st April 2002.

B.Tech (Mechanical Engineering) IIT Madras

PGDM from IIM - Ahmedabad. In 1983 -Management trainee with Godrej & Boyce

Manufacturing Co In 1989 -Tata Watch Project (initiated at Tata Press Ltd.) Member of Governing Council at the T.A. Pai Management Institute, Manipal and the SDM Institute of Management and Development, Mysore. He was awarded the Distinguished Alumnus Award of IIT Madras in 2008.

 Early to manufacture watches targeted at US and European markets The Insignia Collection

Roping in the crme of designers

Pierre Ludwig (Cartier) & Francis Humbertdiz (Omega) Diversification into jewellery Tanishq Very wide range of products in terms of looks, function and price points Noted for their workmanship and reliability Reputation of being excellent value for money The Titan Signet Club Customer loyalty programme

 Market Segmentation

International watch at Indian prices

A watch that builds your image A brand which represents style, status and technology

A Good Looking Watch

First watch company to brand its showrooms Titania Titan watch boutiques in Bangalore

Time Zone
The World of Titan

 Launched in 1995 India's largest, most desirable and fastest growing jewellery

brand in India. Tanishq challenged the age-old jeweller's world with TATA's guaranteed purity. Tanishq introduced innovations like Karat meter, the only non destructive means to check the purity of gold. Converted into life style segment. Fashion brand & Wedding jewellery. Association with Bollywood through movie like Amol Palekar's Paheli and Jodha Akbar.

Eye Wear Division

Titan's retailing venture. 3rd major line of consumer

business from Titan Industries Ltd,

Ventured in March 2007. Stylish and contemporary eyewear

Thank You