2011 12.

19
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O SWOT
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O PPT



Introduction
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Purpose
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Strength
C ,
C (1200s)(ethical green brand)
C (business have the power to
do good),the body shop
C
C (CSR)

ethical trade standard
C CFT,25000
()
, GreenpeaceNGO,
(undertaken periodic independent social audits
of its activities)
,
1 has 2,605 stores in 65 countries, and is the second
largest cosmetic franchise in the world (self-financing)
Weakness
1. ,
2. ,(
The Body Shop)
3. ,
4. (SIZE)
5.
6. ,

Opportunity
1.
2.
3. rising consumer interest in naturally positioned products(this trend
has recently started and is expected to be further developed over the
forecast period
4. internet advertising is increasingly the most effective promotional
channel
5. sales continue to increase due to economy recovery (Taiwan's GDP
increase by 10% during the year)
6. the expansion of channels(parapharmacies, drugstores, and
department stores) helps to fuel sales growth
7. despite high unit prices, consumers are willing to pay more for
products with natural ingredients
8. government will introduce the legislation to support brands and
products that are truly natural and organic
9. anniversary sales in department stores continue to increase in
popularity
10. parapharmacies and drugstores started to join the anniversary sales
trend
11. channels offering mass, masstige and premium brand may also start
offering anniversary sales to stimulate sales
12. internet retailing sales increase substantially, especially among
younger consumers
Threat
1. Taiwanese consumers are highly influenced by fashion trends from
Japan
2. a number of new organic brands were introduce in Taiwan in 2010
3. domestic brands will emerge and offer products that combined
natural ingredients with traditional Chinese medicinal recipes
4. manufacturers that are not naturally positioned may also develop
natural oriented products
5. parapharmacies and drugstores promoted mass skin care and
cosmetics
6. premium brands remained stable due to high support of high-
income consumers despite the economic downturn
7. ,
8. mass brands manufacturers will introduce more products that offer
added value that are affordably priced so consumers continue to
buy mass brand as they find the quality is similar
9. the price of premium brands will continue to increase due to the
introduction of new advanced products
10. consumers expected to increasingly purchase either high or low
priced products, impacting the sales of middle-priced and masstige
brands
11. manufacturers will adopt multi brand strategies by offering both
mass and premium brands
The body shop
O the body shop??
Why LOreal the body shop,
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O the body shop
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O the body shop
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O the body shop,
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O the body shop
Brand?
O (ex.
Burts Bee & other brands),the
body shop?
O the body shop
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,??