Brief History of QFD

Origin - Mitsubishi Kobe Shipyard 1972

Developed By Toyota and Its Suppliers Expanded To Other Japanese Manufacturers Consumer Electronics, Home Appliances, Clothing, Integrated
Circuits, Apartment Layout Planning

Adopted By Ford and GM in 1980s Digital Equipment, Hewlett-Packard, Xerox and

GM, Motorola, Kodak, IBM, Procter & Gamble

Foundation - Belief That Products Should Be Designed
To Reflect Customer Desires and Tastes

Definitions of QFD
The term QFD is a loose translation from Japanese name for this methodology, hinshitsu (quality), kinou (function)& tenkai (deployment).

A systematic way of documenting and breaking down customer needs into manageable and actionable detail. A planning methodology that organizes relevant information to facilitate better decision making. A technique that promotes cross-functional teamwork.

Quality Function Deployment

Is a structured method that is intended to transmit and translate customer requirements, that is, the Voice of the Customer through each stage of the product development and production process, that is, through the product realization cycle. These requirements are the collection of customer needs, including all satisfiers, exciters/delighters, and dissatisfiers.

Quality function deployment (QFD) is a method to transform user demands into design quality, to deploy the functions forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process. ---

Dr. Akao

Yoji

Quality Function Deployment is a process for determining customer requirements (customer wants) and translating them into the attributes (the hows) that each functional area can understand and act on.

Operations Management Edition),

(Eighth and

BY Jay Heizer Barry Render.

Listening to voice of the market (customer). It is a structured product development process which translates what the market requires into a program to create, manufacture, and deliver it. In a QFD process, multi-skilled teams collaborate to arrive at a common understanding of the customer needs, and determine the appropriate technical requirements of each stage. Businessdictionary.co m

Key Thought
Quality Function Deployment is a Valuable Decision Support Tool, But it is Not a Decision Maker

Throughout

The studies under this category were devoted to the design of engineering education and curricula using TQM and QFD principles Krishnan and Houshmand, 1993; Chang and Ku, 1995; Ermer, 1995; Rosenkrantz, 1996; Seow and Moody,1996; Koksal and Egitman, 1998; Owlia and Aspinwall (1998); Willund and Wiklund (1999), Chen and. Chen, 2002; Duffuaa et al. 2003 Krishnan and Houshmand (1993) used QFD to address customer requirements in the design of engineering curricula at the University of Cincinnati.

Seow and Moody (1996) concentrated on identifying the VOC to improve the curriculum development process at the University of Portsmouth.
Duffuaa et al. (2003) for designing basic statistics course in the Department of Systems Engineering, King Fahd University of Petroleum and Minerals Dhahran, Saudi Arabia

Marvin E. Gonzalez, Gioconda Quesada, Kent Gourdin and Mark Hartley Quality Assurance in Education Vol. 16 No. 1, 2008 pp. 36-60

Designing a supply chain management academic curriculum using QFD and benchmarking This study demonstrates the effective application of quality design tools to enhance academic programmes.

In the third category of miscellaneous applications.

Chen and Bullington (1993); Chang and Ku (1995) Akao et al. (1996). Chou, (2004)

Chang and Ku, (1995) TQM and QFD principles at the strategic level, to highlight potential improvements in technical education in Taiwan. Akao et al. (1996) presented three multiple matrices with respect to educational set up (i) society vs. students, (ii) students vs. university education, and (iii) society vs. university education. They evaluated quality from both internal and external customers' view points.

Chou, (2004) in their study applied QFD techniques to evaluate the quality of service of undergraduate nursing education in Taiwan.