COMPANY MANAGEMENT ASSESMENT (CMA) PRESENTATION

GROUP MEMBERS

Coca-Cola
Syrup invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. Company established in 1892 by Asa Candler. Initially net sales of $50 Today its a multi billion dollar company serving around 200 countries

HOW IS THIS POSSIBLE?

GLOBALIZATION
Working across geographical border of a country. Globalization have wide rage of advantages if cater properly. Coca-cola manifesto for growth is integrity. Showing that it have cope up with different culture, management style and ethical values effectively through different strategies like
Sponsorship (2012 Olympic global campaign) CSR activities ( world wildlife fund partners)

Core values
Leadership: the courage to shape a better future Integrity: be real Accountability: if it is to be, it's up to me Collaboration: leverage collective genius Innovation: seek, imagine, create, delight Quality: what we do, we do well.

Management in Home Country

laissez-faire style, meaning hands off approach. Most appropriate approach to be innovative Encouraging teamwork's so to
Get creative ideas Building an interactive environment.

Keeping employee motivated so that they can perform all his duties efficiently.

Management in Host Countries

Coca-cola uses a persuasive leadership in developing countries. Encourage feedback from employee but the decision rest with the manager. Benefits
Still encourage the employee as he is made a part of a decision. Sense of collectivism. Job satisfaction and creativity remains.

Culture
Coca-Cola operating in more than 200 countries so there is a wide rage of cultural variation. How to cater different culture? How to come out as a winner in different culture?

Coca-cola in Home Country

USA a developed country with
full consumer awareness.
Highly competitive market.

Coca-cola tackle this with its

Collective work environment. Taking risk and coming with innovative ideas.

COCA-COLA CHANGES PASSION INTO ACTION

Continued..
Coca-cola made itself as an identity of America. (1928 Amsterdam Olympics) Coca-cola laying foundation through a world war. Coca-cola made a jolly fun loving image through
Organizing pop concerts Performing its part in any recreational activity e.g. Olympics, football, fun fairs etc.

Coca-cola in Host Country

Pakistan is an underdeveloped country with
Large cheap workforce but unskilled. Untapped market Lack of managerial expertise.

As mentioned in management of coca-cola deals with this through a democratic way like
gathering responses from subordinate and decision made so that they feel involve in

Continued..
Making a musical image to capture youth by introducing. Coke Studio Sponsoring most of the cultural activities and becoming a platform that have highlighted Pakistani culture around the glob. Blending perfectly with Pakistan cultural festivals like Eid and becoming a part of every Pakistani life

Corporate Social Responsibility

CSR In Home Country

Economic Ethical
Coca-cola company has its own code of business conduct and this code of conduct help the employees to behave ethically Employ local people Encourage more active lifestyles Broad-based physical and nutrition education programs

Legal
It follow the rules and regulation according the law of USA

Philanthropic

Providing education to youth in underdeveloped areas of Improving their infrastructure Disaster Relief

CSR in Host Country

Economic
In Pakistan Coca-cola employee's 1800 people . has invested over $130million and

Ethical
Coca-cola company has its own code of business conduct and this code of conduct help the employees to be have ethically

Legal
It follow the rules and regulation according the law of Pakistan

Philanthropic
Start aid campaign for the flood disasters

Participated in eid festivals for flood victims in Muzzaffargarh Employees are actively involved in the humanitarian relief efforts which include collaborations with Pakistan Red Crescent Society, SAHARA Foundation,, Education Health and Development Foundation,, establishment of medical camps and free food facilities, drinking water and food distribution. distribution