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Greetings Salam Welcome to Multimedia University Welcome to the Faculty of Creative Multimedia Welcome to the Department of Humanities Welcome to the Class, MLA 0113 Media Appreciation
mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI The Class ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP Definitions & Scenarios PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme Objectives diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI Scope of Studies ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR Study Methods ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia Study Requirements APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION Assignments mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI References ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP General Reminder PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme An Exercise on Yourself diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI Appreciation Exercise ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR
1 2 3 4 5 6 7 8 9 10 11
mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI The Class 1 ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP Teaching Team PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia Coordinator Tengku Sabri Ibrahim APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION sabri.ibrahim@mmu.edu.my mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI Lecturer Abdul Halim Ahmad ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR abdulhalim.ahmad@mmu.edu.my ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION Time Table mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI Thursdays 2am 5pm DR0002 ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP 1 Lecture 2pm 3pm PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme 2 Appreciation Exercise 3pm 5pm diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION 3 Online Class 13/14 weeks MMLS mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR
mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI The Class 2 ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP MLA0113 Media Appreciation is a core subject (must pass) in the FCM PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia Alpha/Foundation with 3 credit hours. It is theoretical in background and APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme approach. diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION What is CREATIVE MULTIMEDIA? mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI Words/Definitions ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR Create verb, cause something to exist; make something new or original. ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP Creation noun, created things; production of human intelligence, emotion PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia and thoughts (spirituality). APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme CREATIVE adjective, having power to create. diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI MULTI- prefix, many. ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR MEDIA noun mean or means of conveying information, or that by which ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP something is expressed. PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme CREATIVE MULTIMEDIA is having the power to create mean or means diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION of conveying and expressing information. mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI CREATIVE MULTIMEDIA is the products of creative multimedia studies; ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR research- creation (the drawings, the animations, the web-pages, the video etc.) ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR
mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI Humanities Subjects Offered in the FCM General The Class 3 ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR Curriculum ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP Year Studio/Practical Subjects Humanities Subjects Faculty/University PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia Subjects APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI Alpha Visual Research Communication 1 Media Appreciation Media Mathematics ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI Computer Graphics 2 Creative Studies English Drawing Bahasa Malaysia ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR Pendidikan Moral ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP Beta specialised departments: PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia Media Arts 3 Media Culture Co-curriculum APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme Animation 4 Semiotic Studies Media Innovation diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION Interface Design mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI Virtual Reality ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR Gamma - same as above 5 Media Aesthetics 6 Media Anthropology ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP 7.Contemporary Malaysian PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia Art (Elective) Media Law APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION Delta - same as above mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI [Listings are subject to change]. ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR
mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP Definitions & Scenarios 1 PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme WHAT IS MEDIA APPRECIATION? diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI Words/Definitions ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP Media noun mean or means of conveying information or that by which something is expressed. PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme Appreciation noun Judgement; evaluation on something [read: the media], proper understanding diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION and recognition towards something [read: the media]. mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI Appreciation verb Enjoying something [read: the media] intelligently and sensitively. ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAP PRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmedia Media Appreciation is an introductory study on aspects of media that concerns APPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONme its historical, cultural and philosophical developments. diaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATION mediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATI ONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECI ATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR ECIATIONmediaAPPRECIATIONmediaAPPRECIATIONmediaAPPR
informs inspire
motivates
MEDIA
propagates educates
PEOPLE
MEDIA
Objectives
To introduce basic understanding to media forms, functions or purposes, characteristics, history and ways of appreciating them. To provide students the necessary theoretical grounds for further understanding and discussion about the thinking, making and appreciating creative multimedia forms.
Scope of Studies
Art Media: drawings, paintings, sculptures, installation & etceteras Printed Media: magazines, books, newspapers, periodicals & etceteras Broadcast Media: radio and television Web/Digital Media: Internet Film/Animation: films, animation, video - history, figures, movements, technology, design, thoughts/philosophy, audience, commerce, criticisms, societal influences/impact and etceteras.
Study Methods
- Lectures / Discussions - Appreciation Exercises: Screenings / Listening - MMLS (lecture & discussion notes) -Field Trips (often affiliated with other subject/s)
Study Requirements
1. Assignments 1.1 Assignment One 1.2 Assignment Two 2. Final Examination Total Passing Marks Exam is compulsory 40% / 50% 20% / 10% 40% 100% 50%
3. Attendance
75%
(students with attendance below 75% will be barred from sitting the final exam)
ASSIGNMENTS
Assignments are COMPULSORY. It carries 60% of the whole course. Failure to submit assignments on given deadlines may resulted FAIL in MLA0113 Media Appreciation
Assignment 2
Objective: Describing Media Forms Method: Collect & Identify photographs/illustration of Media Forms Duration: 5 weeks Marks: 20 % of 100%
Final Examination
Objective: Evaluation of understanding Method: Choose four of eight shortessay questions Duration: 2 hours Marks: 40 % of 100%
Assignment Outline
1 week
10
11
12
13
14
Final Exam
Assignment
The Journal - should come in A4 sized format (NOT DIGITAL). It can be written,
printed, and/or pasted with relevant/required materials.
Weekly Tasks
- information / data gathering on related / selected subjects or themes to be filled in the Journal.
1. 2. 3. 4.
1. Myself: A page of your self introduction; biography (name, date and place of birth, education, hobby etceteras). A photograph of yourself is required. 2. My MLA Diary Contains your weekly/regular experiences relevant to Media Appreciation. 3. My Weekly Tasks Tasks /homework given during classes 4. My Appreciation Exercises Notes Notes/comments on the Media Forms presented during classes (movies/music/poetry/etceteras) 5. Conclusions A brief write-up (about 150 words) summarizing your experience of MLA0113 Media Appreciation
Week 1 Tasks
1. Find 3 to 5 definitions on WHAT is MEDIA. State your source/s | where you get it? | who said or wrote that?
References
1. Hart, A, Understanding the Media: A Practical Guide, Routledge, 1991 2. Alvarado and Oliver Boyd-Barrett, Media Education: An Introduction, British Film Institute, 1992 3. OSullivan T, Dutton B & Rayner P., Studying the Media: An Introduction, Arnold, 1994 4. Edginton B & Montgomery M, The Media, The British Council, 1996 5. Ziauddin Sardar and Borin Van Loon, Introducing Media Studies, Totem Books, 2000
Listed titles are recommendations. No specific or compulsory textsbook. A READING LIST will be provided along the 14 weeks.
General Reminder
- Punctual attendance to all lectures, discussions and other class activities is compulsory. Students need at least 75% of attendance to sit for the final examination. Absence is to be accompanied with medical certificate or relevant letters. - Assignments are compulsory to all students. Clearly write your name, id number on every submission. Submissions after designated deadlines will be ignored and recorded as did not submit. - Final Examination is compulsory to all students. Absence from Final Examination without necessary reasons may resulted in failing the subject. - No lecture notes (hands-out) will be given. Students are to make their own notes based on lectures and other class activities. However, to facilitate studies, there is the MLA ONLINE on the MMLS. Visit MLA ONLINE regularly for notices, relevant notes and other announcements.
An Exercise on Yourself
On a piece of paper, draw a MIND-MAP of yourself, describing who you are, where you come from, where you are heading etceteras.
appreciation exercises
Appreciation Exercise
Thursdays
A selection of FILMS, VIDEO-CLIPS, MUSIC / SONGS, POETRY READING and etceteras will be SCREENED or PLAYED every week. You are to LISTEN and / or WATCH them, and later WRITE COMMENTS in a paragraph of about 50 80 words. This should be included in your JOURNAL under the Chapter or Part or Section on Weekly Appreciation Exercises. All that SCREENED or PLAYED will only be performed ONCE. Your attention (writing notes etc) and interest (further research) are necessary.
For a start, Lets listen to a poem. The poem is titled as Television. It is written and read by the poet, Todd Alcott.
In your Journal, Appreciation Exercise 1, write your opinion on television in about 50 80 words.
Visit http://www.toddalcott.com/ to know more about Todd Alcott and his works. You may want to include some information about Todd Alcott in your notes.
TELEVISION Look at me. Look at me. Look at me, look at me, look at me. Look at me. No, no, no, dont look over there, look at me, look at me, look at me. Are you looking at me? Is everyone looking at me? Do I have your attention? Good. Dont get the wrong idea. Im not trying to take over your life. You need, what? What do you need? You need to, what? Go to the bathroom? Fine. Get up, goto the bathroom, come back, look at me. You need, what? You need to get something to eat? Fine. Get up, go to the kitchen, get something to eat, come back, look at me. You need to, what, sleep? Fine, get up, go to bed, go to sleep, get up, come back, look at me. Okay. So we have an agreement. You will do what you absolutely need to do, and when your done, you will come back and look at me. Dont worry about your schedule. I am here for you. I am here for you. Twenty-four hours a day, seven days a week, I am here for you. I am here for you. You need me, I'm here. Fair and foul, thick and thin, I am here for you. I am here for you. People try to tell you I'm bad? You tell them that I am here for you. Twenty-four hours a day, fair and foul, thick and thin, I am here for you. I am here for you. People try to tell you I'm bad, know what that sounds like to me? Sour Grapes. You see what I--hey, hey, hey, hey, hey, no, dont look over there, theres nothing going on over there, look at me, look at me, look at me. I've got stuff you wouldnt believe. Danger? Sex? Action? Death? Thrills? Comedy? All here, all in the next eight minutes. Can you believe it? You can't. It's unbelievable. You can't believe it because its unbelievable! It's a miracle. Just keep looking at me. Just keep looking at me. Just keep looking at me. Look at me, look at me, look at me, look at me, look at me.
Things to do (Again).
1. Establish your journal STRUCTURE - how you divide or organize your journal. CONTENTS - what you want to and have to include in the journal.
2. Weekly Tasks Wk 1 Find 3 5 definitions of what is media? (remember to include the source of references)
Good Day!