D-Mart SWOT Analysis

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 SWOT is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats to a project. It involves specifying the objective of the project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The strengths and weaknesses usually arise from within an organisation, and the opportunities and threats from external sources.

SWOT ANALYSIS Internal

Strengths Weaknesses

External

Opportunities

Threats

 Strengths: attributes of the organisation that help achieve the project objective. Weaknesses: attributes of the organisation that stop achievement of the project objective. Opportunities: external conditions that help achieve the project objective. Threats: external conditions that could damage the project.

 Simple and only costs time to do. Produces new ideas to help take advantage of an organisation's strengths and defends against threats. Awareness of political and environmental threats allows an organisation to have response plans prepared.

 May persuade organisations to compile lists rather than think about what is important in achieving objectives. Presents lists uncritically and without clear prioritisation so, for example, weak opportunities may appear to balance strong threats. Usually a simple list and not critically presented.

 Avenue Super Marts Ltd (ASL) owns and operates hypermarkets and supermarkets by the store name D-Mart. D-Mart seeks to provide a one-stop shopping experience for the entire family, meeting all their daily household needs. A wide selection of home utility products is offered, including foods, toiletries, beauty products, garments, kitchenware, bed and bath linen, home appliances and much more. Since D-Mart first opened its doors in the Mumbai region in 2000, D-Mart is now looking forward to growing its stores across India.

 Low Price, Competitive price Good/Stable image as a retail store Spacious and situated at a prime location Discount Facility at various product atleast 2% Creditcard Facility

 Low brand loyalty among customers, Big bazaar has huge loyalty factor Poor space utilization in store Doesnt sell electronic equipment Standing alone store, not situated in any Commercial building / malls/hub No parking facility Lack of cleanness Less investment in Advertising

 Boom in retail Sector Limited presence in Suburb, town market can be potential untapped market in major cities To Expand the multinational store as big bazzar, Wal-mart

 Presence of competitors like Big Bazaar, Walmart,

 Desai Hardik Gajera Hardik Moradiya hiren Patel Gopal Rathod Chirag Vaghani Amit Vala Nitesh

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