PREPARED BY JAGANNATH PADHY ROLL NO-26 MMM-SEM II

Started in 1824 by John Cadbury, in Birmingham, England, Headquarters : UK 1847 John Cadbury moves his business to a larger factory, as his company becomes The Cadbury Brothers- his brother Benjamin joining him. 1861 John Cadbury retires and sons Richard and George take over the company. 1879 Cadbury Chocolate Company moves to Bournville. Over the next ten years the number of employees grows to 1,200. 1893 Cadbury Company builds a village for its employees. 1920s 1920s The Cadbury script logo is first used.

 

In India, Cadbury began its operations in 1948. Even since then, Cadbury chocolates have ruled the hearts of Indians with their fabulous taste. Now, it is a part of Kraft Foods. Cadbury India operates in five categories Chocolate, confectionery, Beverages, Biscuits, Gum and Candy. Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the world.

C H O C O L A T E S
BEVERAGES

S N A C K S

G U M S CANDYS

PRODUCT 

A milk chocolate brand currently manufactured by Cadbury. In June 1905, Cadbury launched its first Dairy Milk bar. Fruit and Nut was introduced as part of the Dairy Milk line in 1928. Every product in the Dairy Milk line is made with exclusively milk chocolate. Available in 10.5g, 22g, 95g, 165g & other premium packs.

PRICE WEIGHT (gm) 10.5 22 40 42 CRACKLE 95 80 FRUIT & NUT 165 PRICE 5 10 20 25 50 55 90

BENEFITS: Standard and competitive pricing Innovative thinking. Increase of increasing the cost of product, reduced the weight of product. Eg; 5 Rs pack was of 13gm, now available at 10.5gm Enjoys 30% value share of the Indian Chocolate market.

PLACE -

PROMOTION  The

media mix for the campaign comprises TV, outdoor, Internet and radio. with different genres and themes to attract different age groups. Eg Animated ads, Melodious jingles etc. in bollywood stars Amitabh Bachan, Preity Zinta, Genelia Dsouza to endorse its products diary milk and perk respectively. associates itself with emotions and sentiments of people through relationships of friendship and brotherhood. Bournvita kid contest, Bournvita confidence academy, kya aap panchvi pass se tez hain catchy and well recognized tag lines and punch lines Pappu pass ho gaya , Kuch metha ho jaye gives a distinct image of Cadbury.

 Advertisements  Roped

 Cadbury

 Sponsorship Extremely

ADVERTISEMENTS CAMPAIGN:
   

Khanewalon ko khane ka bahana chahiye. kuch metha ho jaye. pappu pass ho gaya. AAJ PAHLI TARIK HAI

BOARD OF DIRECTOR

Presence over 30 countries in all over the world. The companys chocolates reach over 650,000 retailers directly and indirectly. Worlds No 1 Confectionery company World's No 2 Gums company. World's No 3 beverage company. World's No 3 beverage company. Cadbury Dairy Milk & Bournvita have been declared a "Consumer Superbrand" for 2006-7 by Superbrands India. Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's most respected companies by sector conducted by Business World magazine in 2007.