Professional Documents
Culture Documents
September, 2011
Agenda
Situation Analysis Strategy & Development Implementation
Commercial Moringa cultivation will alleviate malnutrition and health challenges in rural communities
Moringa leaves contain larger amounts of nutrients than foods associated with these nutrients Moringa is effective in the treatment of a large variety of health conditions/disorders Moringa has other applications that can positively impact rural communities Moringa grows in regions where it is most needed Malnutrition is prevalent in large parts of rural South Africa Lammangata Moringa project has yielded tangible social benefits Investment in the Moringa project will reduce malnutrition and provide jobs
Key risks are market access, regulatory, environmental and management capacity in view of large scale farming
Moringa grows in many regions and could help save millions of lives
Known scientifically as Moringa Oleifera Native to India, grows in many parts of Africa 13 different species known Contains over 90 nutritional compounds
Treatment for a vast array of health conditions Plant growth enhancer, livestock fodder, water purification, biogas production Common names: Dangap (Somalia), Mronge (Kenya), Yevu-ti (Ghana), Mupulanga (Zimbabwe)
Every part of the Moringa tree has a vast array of uses and benefits
Moringa leaves contain larger amounts of nutrients than foods associated with these nutrients
Moringa has proven to be effective in the treatment of a large variety of health conditions/disorders
Anaemia Anxiety Asthma Blood pressure Bronchitis Cholera Conjunctivitis Diabetes Diarrhoea Dysentery Eye and ear infections Fever Glandular swelling Gonorrhoea Headaches Intestinal worms Jaundice Malaria Pain in joints Pimples Psoriasis Respiratory disorders Scurvy Semen deficiency Skin infections Sore throat Sores Sprain Stomach ulcers Tuberculosis Tumour Urinary disorders Wounds
Moringa has other applications that can positively impact rural communities
20% to 35% increase in yield Plants firmer and more resistant to pests and diseases Plant growth enhancer
Up to 32% increase in daily weight gain Between 45% to 65% increase in daily milk production Livestock fodder
Can be used as a replacement for aluminium sulphate Seed powder removes 90% to 99% of bacteria in water Water purification
8
Source: Foidl & Reyes, Research in Nicaragua
Moringa could be used to tackle some of the greatest humanitarian challenges in developing countries
Moringa shows great promise as a tool to help overcome some of the most severe problems in the developing worldmalnutrition, deforestation, impure water and poverty. The tree does best in the dry regions where these problems are worst.
Source: Andrew Young, former Atlanta Mayor and United Nations Ambassador
A major advantage to Moringa is the fact that it is a local resource. This contrasts with many of the ongoing programs designed to fight malnutrition which depend on imported products and outside support. Moringa is a very simple and readily available solution to the problem of malnutrition.
Source: Lowell J. Fuglie, in The Miracle Tree - Moringa oleifera: Natural Nutrition for the Tropics
10
11
Statistics
show
that
Limpopo
residents
suffer
considerably more from Vitamin A deficiency than do residents of other provinces in South Africa.
12
13
Demand for Moringa based products is projected to grow with a CAGR of 15% over the next 5 years
Increased demand for health products new market opportunities Increased demand for ethically sourced products new market opportunities Products: oils, cosmetic products, teas, health supplements Distribution: Health focussed shops, supermarket outlets, export markets (SADC) Product registration: Toxicology, efficacy studies Promotion & PR: It works for the president, it will work for you too!
14
The increase in demand for Moringa based products can be met through commercial farming
Commercial scale Moringa farming Pooling of additional land resources Workers can be partners/ownership Potential to employ 100s of local people On going training/education Reduction in malnutrition Rural community ED promotion job creation, water purification, access to essential nutrients
15
Strategy
Promote community initiatives around the country to raise awareness Partner with local and international research institutions to facilitate additional research into known and unknown benefits of Moringa Regulatory stamp of approval/product registration Leverage on UN Global Compact endorsement for additional publicity
16
Action plan
17
Investment could generate a 5 year IRR of 7% in addition to the creation of 100 new jobs in the community
ZAR Million 15
10
0 0 1 2 3 Years of operation 4 5
-5
18
Market access
Regulatory
Several studies underway to determine safety and efficacy namely Department of Chemistry (Wits university)
Environmental
Moringa has proven to be resistant to drought. Boreholes to be used for water requirements
Management capacity
Lack of management capacity to manage large scale cultivation and business development
Ongoing management training and support geared toward business development and new trends in farming
19
Conclusion
20
Thank you
References
Foidl, N., Makkar, H.P.S. and Becker, K. The potential of Moringa oleifera for agricultural and industrial uses. In: L.J. Fuglie (Ed.), The Miracle Tree: The Multiple Attributes of Moringa (pp. 45-76).Dakar, Senegal: Church World Service, 2001. Fuglie, L. New Uses of Moringa Studied in Nicaragua. ECHO Development Notes #68, June, 2000. http://www.echotech.org/network/modules.php?name=News&file=article&sid=194 Home Truths Page. Morepen Laboratories. March 2002. www.morepen.com/morepen/newsletter/hometruths.htm Moringa oleifera (undated) Indian Council of Forestry Research and Education, Dehra Dun, India. 10 pp. The Miracle Tree. Moringa oleifera: Natural Nutrition for the Tropics (1999) LJ Fuglie. Church World Service, Dakar, Senegal. 63pp. New Crop Resource Online Program (NewCROP). Moringa Oleifera Lam. 7 Jan.1998. Purdue U. Jan. 2005. www.hort.purdue.edu/newcrop/duke_energy/Moringa_oleifera.html The Moringa Tree (2000) ML Price. ECHO http://www.echonet.org/tropicalag/moringa3.htm Technical Note. ECHO, Florida, USA. 12pp.
Reyes, S.N. Moringa oleifera and Cratylia Argentea: potential fodder species for ruminants in Nicaragua. Doctoral thesis, Swedish University of Agricultural Sciences, Uppsala. 2006. United Nations World Food Programme. Interactive Hunger Map 2004. www.wfp.org/country_brief/hunger_map/map/hungermap_popup/map_popup.html December 2004.
Mavis Mathabatha: South African Female Entrepreneur of the Year 2010 Mavis heads up the Lammangata Moringa community wellness project which cultivates and utilises Moringa.