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ADVERTISING
John Cadbury always had a flare for advertising and a special eye for promotion: right from the beginning when he opened his shop in Bull Street, in Birmingham, he decorated it with an expensive plate glass window, instead of the usual 'bottle glass' panes. He also employed a Chinese man to serve in the shop wearing full national costume, which would have been a huge novelty at the time. Those things got lots of attention from the public who passed by. He published in 1824 his first ad in the Birmingham Gazette. 'John Cadbury is desirous of introducing to particular notice "Cocoa Nibs prepared by himself, an article affording a most nutritious beverage for breakfast.'
From around 1900 Cadbury produced some of the finest examples of posters and press advertisements during this period. A popular local artist, Cecil Aldin, was commissioned to illustrate them. His images were used on sites throughout the country and in early magazine campaigns.
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