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What is research?
Management research is an unbiased, structured, and sequential method of enquiry, directed towards a clear implicit or explicit business objective. This enquiry might lead to validating existing postulates or arriving at new theories and models.
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Types of research
BUSINESS RESEARCH
BASIC RESEARCH
APPLIED RESEARCH
EXPLORATORY RESEARCH
CONCLUSIVE RESEARCH
DESCRIPTIVE RESEARCH
CAUSAL RESEARCH
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Types of research
y Basic research : the basic premise is the need to KNOW and
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Types of research
y Exploratory research is loosely structured and the basic
These studies are usually conducted to validate formulated hypotheses and specified relationships.
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Conclusive research
y Descriptive research: The main goal of this type of research
variables on other variable(s), with reasonable level of certainty by controlling the impact of other influencing variables.
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The Research Framework Research Design Data Collection Plan Sampling Plan
Instrument Design
Pilot Testing
Data Collection
Research Reporting
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analysis
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methods
y MUST have: an unbiased and neutral method of conduct and reporting y MUST have: complete transparency and ethical conduction of the
research process
y MUST have: provision for being reliable & replicable
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