Segmentation in Soap Industry

Presentation: 04.01.2012 Course: MEXL Group 9 Rajat Jain | Ravi Menon | Sayan Majumder | Sohil Wazir | Balasubramanian G R | PGP-10-053 PGP-10-054 PGP-10-062 PGP-10-072 PGP-10-112

Agenda

Industry Analysis Company Profile Research Methodology Segmentation Recommendation

 Industry Analysis  Company Profile  Research Methodology  Segmentation  Recommendation

Group 9 04.01.2012

Agenda

Industry Analysis Company Profile Research Methodology Segmentation Recommendation

 Industry Analysis  Company Profile  Research Methodology  Segmentation  Recommendation

Group 9 04.01.2012

Industry Analysis
Indian Soap Industry
Name: Mahindra & Mahindra Location: Mumbai, India Industry: Automotive, Farm Equipment
Industry Analysis Company Profile Research Methodology Segmentation Recommendation

Revenue: US $ 12.5 billion Employees: 119,900 Website: www. mahindra.com IT Initiatives

 Project Sankraman SAP R/3  SAP APO for auto sector  SAP SRM  SAP DMS CRM  Bar-coding enabled WMS

Driving Principles
 Accepting No Limits  Thinking alternatively  Driving positive change in everything that we do

History
 Flagship company of Mahindra Group  Set up in 1945 in Ludhiana  Originally Mahindra & Mohammed, renamed to M&M after partition

Bombay Chamber Good Corporate Citizen Award (2006-07) Business World FICCI SEDF Corporate Social Responsibility Award (2007) Deming Prize Japan Quality Medal (2007)
Group 9 04.01.2012 4

Agenda

Industry Analysis Company Profile Research Methodology Segmentation Recommendation

 Industry Analysis  Company Profile  Research Methodology  Segmentation  Recommendation

Group 9 04.01.2012

Company Profile
%%%%%%%

Mahindra Automotive Division

Industry Analysis Company Profile Research Methodology Segmentation Recommendation

MSD (Manufacturing System Design)

RAW MATERIAL FINISHED CAR

40% 40% SCM (Supply Chain Management)

IDAM (Integrated Design and Manufacturing) ICRM (Integrated Customer Relationship Management) S&D (Sales & Desitribution)

PROCUREMENT & INBOUND LOGISTICS NPD & CONCURRENT ENGG

CAPTURING CUSTOMER VOICE, AFTER SALES SERVICE DISTRIBUTION & ORDER CASH

Mahindra Engineering Services

SUPPORTS R&D

Group 9 04.01.2012

Agenda

Industry Analysis Company Profile Research Methodology Segmentation Recommendation

 Industry Analysis  Company Profile  Research Methodology  Segmentation  Recommendation

Group 9 04.01.2012

Research Methodology
NEED FOR BPR IN M&M RECAP
Turmoil : Take over Attempts Championed in early 1990s by LabourMichael Hammer and James Champy Unrest
Industry Analysis Company Profile Research Methodology Segmentation Recommendation

1991 : Indian Market Opens up Fundamental Rethinking

40%

Radical 40% Issues in Redesign Kandivili Serious Igatpuri & Business Process a collection of closely-related tasks performed to create value for the customers BPR
Manufacturing Ineffeciencies Long Production Cycle Militantly Unionised Workforce Bloated Workforce Corruption

Internal Triggers

TRIGGERS

External Triggers

Entry of Global Automotive Manufacturers into India Globalisation Increasing power of suppliers and buyers

Group 9 04.01.2012

Agenda

Industry Analysis Company Profile Research Methodology Segmentation Recommendation

 Industry Analysis  Company Profile  Research Methodology  Segmentation  Recommendation

Group 9 04.01.2012

Segmentation
ERP
Integrates and facilitates flow of both internal and external management information across the entire organization An integrated system that operates in real time (or next to real time), without relying on periodic updates 40% 40%

Industry Analysis Company Profile Research Methodology Segmentation Recommendation

Need for ERP

Need to Go Lean

Intensifying Global Competition 20% Integrate information across all sectors & plants Streamline processes to increase efficiency

ERP Supplier Selection

Thorough study shortlisted 10 suppliers including, SAP, Baan, JD Edwards, etc. Suppliers put through rigorous tests on actual application cases by M&M team SAP selected Organization must maintain single version of the truth; this is where ERP helps Mr. Asawale
Group 9 04.01.2012 10

Agenda

Industry Analysis Company Profile Research Methodology Segmentation Recommendation

 Industry Analysis  Company Profile  Research Methodology  Segmentation  Recommendation

Group 9 04.01.2012

11

Recommendation
Soap Industry Segmentation

Successfully completed by April 2000

Industry Analysis Company Profile Research Methodology Segmentation Recommendation

Igatpuri Plant Number of workers down to 760 Engine production up by 125 per day 400 excess workers redeployed at Nasik Plant

Nasik Plant Achieved a 125% improvement in productivity

Kandivli Plant 2500 workers now produce 240 vehicles per day

Group 9 04.01.2012

12

Road Ahead

Industry Analysis Company Profile Research Methodology Segmentation Recommendation

Group 9 04.01.2012

13