Presented By: Abhinesh Kumar Akhilesh Kumar Dubey Navneet Jingar Pritam Mala Arya Sapan Mittal Saurabh

Tomar

INTRODUCTION
Max Bupa Health Insurance Company Ltd. (Max Bupa) is a joint venture between Max India Limited and the UK based healthcare services expert, Bupa.

Max Bupa Health Insurance

Max Bupa Health Insurance Company Ltd. Has its Registered Office at: Max House, 1 Dr. Jha Marg, Okhla, New Delhi - 110020

PRIVATIZATION OF INSURANCE COMPANIES

Why was privatization needed?

PRIVATIZATION CONTD
y Role of IRDA y More employment y More opportunity y More funds to the Govt. y More speeder and faster expansion

PRIVATIZATION CONTD
CHALLENGES
y Rising costs y Access to service in rural areas y Overuse of procedures and technology

PRODUCT AND SERVICES

y Caring for life through Health Insurance y Improving life through Clinical Research

Heart Beat

Family First Family Floater Individual

Family First

Up to 13 persons Insured through: Same amount Or According to age

Family Floater

International Medical Emergency Policy

World wide med. claim facility

Overall Sum Insured Inpatient treatment Hospital Accommodation Pre and post hospitalization expenses All Day care procedures Child care benefits Maternity cover up to deliveries New born baby cover

Heart Beat Silver Heart Beat Policy Gold Policy Covered up to sum Covered up to insured sum insured Shared room Single private room Covered up to 20% of sum insured

Heart Beat Platinum Policy Covered up to sum insured Upgrade to next level Covered up to sum insured

Covered up to 15% of sum insured

Covered up to sum Covered up to sum Covered up to sum insured insured insured

Covered up to Rs 30000

Covered up to Rs 50000

Covered up to Rs 50000

Covered up to sum Covered up to sum Covered up to sum insured insured insured

Continued

..

Vaccination of children upto 12 yrs of age, diet consulting

Further benefits Organ transplant Covered up to sum insured Covered at actual costs in Network hospitals up to Sum Insured Covered upto 15000 Covered up to sum insured Covered at actual costs in Network hospitals up to Sum Insured Covered upto 50000 Covered up to sum insured Covered at actual costs in Network hospitals up to Sum Insured Covered upto 250000

Emergency ambulance

Domiciliary treatment

PRICE
y Pricing is very important in any insurance as

policyholders are attracted towards it more often. Max healthcare has some unique policies which is different from other companies. y For eg .. Heart Beat Policy

PLACE
y Mostly Insurance companies have offices at main

locations in cities and towns. But most of the customers buy insurance policies with the help of agents. Therefore place is important but other than place what is more important is wide distribution of policies through banks directly. It is known as Bancassurance.

Contd..
y Bancassurance is the term used to describe the

partnership or relationship between a bank and an insurance company whereby the insurance company uses the bank sales channel in order to sell insurance products.

PROMOTION
 Press Release  Electronic Media( TVC)  Novelty Items  Internet  Brochure

Press Release Print Mumbai blasts, special team to support Back to Press Release Date: 7/14/2011 6:50:20 PM Max Bupa Health Insurance Company offers its sympathies to the families of all citizens affected by the multiple bomb blasts that occurred in Mumbai on 13th July, 2011. We wish to inform you that we have set up a special team to support all our members in this moment of crisis. If any of our members have been affected by this incident please reach out to the following: Mumbai Office Vaibhav Saxena : Zonal Operations Manager Contact number : 022-33019520 Mobile number - +91 7738451515 e-mail : vaibhav.saxena@maxbupa.com

Head Office Amit Bhatia Contact Centre Landline number (toll free) : 180030103333 E-mail : amit.bhatia@maxbupa.com

TVC

TVC

PEOPLE
y Integrity y Customer first y Boundaryless y Ownership y passion

PROCESS
y The client approaches the insurer through an agent

with a proposal containing his personal details, income details, medical history, products. y The proposal will go through various stages of approval and risk evaluation by the Central Processing Centre .

Contd..
y The client pays a premium at regular intervals. These

subsequent premiums are termed as renewal premiums. y During the term of the policy, the client can submit claims. The insurer makes payment against the claim after verification. y At the end of the term of the policy, the client gets the sum assured as part of the maturity benefit under health insurance policies.

PHYSICAL EVIDENCE
INCLUDES
y Facility design y Equipment Signage y Employee Dress y Tangibles y Statements y Operating in 190 countries