Intrim Business Associates

A full spectrum Business Consultancy firm

India 2012

IN RIM

About Intrim
Intrim Business Associate is a full spectrum management consultancy firm Setup in 2002, we are based out of New Delhi with branch offices in Mumbai and Chennai Collectively we have team experience of more than 450 projects We have successfully helped many international companies find right strategy and partners for India entry.

We provide Implementable Solutions for Business from Strategy to Proof of Concept

Global Footprint
India Alliances
Kurosoft (IT & BPO)

Enroot (Human Resource

Consultancy) Futurescape (Customer Experience Framework) USA Alliances
USA
China

France Japan

Edica LLC (Strategy/Innovation ) Edica Garnett Partners

France Alliances
Univerve SARL (Strategy/Innovation & M&A)

India Thailand

Thailand Alliances
Kurosoft (IT & BPO) China Alliances Edica Alliances

Japan Alliances
Mitsubishi Research Institute

Range of Services and Sectors

Strategy & Strategy & Brand Brand Management Management
Sourcing, Supply Chain & Logistics
Market Research and Operational Blueprinting

Market Entry Assistance / M&A/ Strategic Tie-ups

Intrim Business Associates

Government / Development Sector

Retail, Agri & Food

Consumer Products and Hard Goods

Service Sector

Entry strategies & Launches facilitated by Intrim

International Domestic

Intrim has vast hands on experience in developing product launch strategies & implementation across multiple categories

End To End (ETE) Delivery Process for JVs and Alliances

Research / Analysis & Feasibility Study Develop Business Model Develop Operational Procedures & Processes Infrastructure planning and Implementatio n

Understand Existing Business & Management Philosophy

Create Business Strategy

Create Revenue Model

Launch of Pilot & Evaluation

JV/Funding & Financial Modeling

Seek Business Alliances

Agencies for various operations

Roll Out (National / Regional / International)

Strategy

Action Plan

Implementation

Experience in India Entry, Launches & Market Mapping (illustrative List only)
Nova Chemicals (USA): Volume & Demand estimation for alternate building materials and technologies in India Channel and trade mapping Entry option evaluation Alliance option Go to Market Route map Schoeller Arca Systems (Germany): Volume & Demand estimation for Returnable plastic packaging material Adoption drivers Entry option evaluation Market entry approach

Whirlpool (USA) M&A with Kelvinator Entry option evaluation Go to Market Route map Managing the tae over Establishment of new processes Verizon Business (USA) A multi billion firm in Data security India market Entry assistance through tie ups with Government departments Key Target UIDAI project

Telstra (AUS): Australian Telecom company entry into Indian Market Involved market estimation, entry plan, investments, product selection Business Plan for 5 years Volks Wagon (Germany): Detailed research on evaluating India as the automobile hub for manufacturing Low cost cars

Experience in India Entry, Launches & Market Mapping (illustrative List only)
TATA Steel
Pre feasibility, validation & entry strategy development of first of kind All-Steel format by TATA Steel called steeljunction

Ruchi Soya Industries

Business plan Conceptualization and validation of unique Retail cum procurement center for Ruchi

Canon Cameras
Turnkey launch of first 70 outlets Achieved in 4 months

Epson Printers
Volume & Demand estimation for Returnable plastic packaging material Adoption drivers Entry option evaluation Market entry approach

Godrej and Boyce Limited

Business Strategy for Lifespace Retail Stores to diversify into new NON-Godrej products & channel management for new categories

Current European Client (Confidential)

India Feasibility Volume & Demand estimation Consumer Research, Adoption drivers Product specification finalization Market entry approach & Evaluation JV Strategy & Partner selection and finalization

Intrim Advantage
Implementable and Customized Solutions Knowledge backed by Practical Experience

Business Impetus
Expertise grounded in

Thought Leadership

Hands on Team

practical professional experience & knowledge End-to-End solutions with

INTRIM Advantage
Service and Customer Focus
Support Internalization of Recommendations

full delivery ownership Commitment to Excellence

Holistic View of Situations

Out of Box Solutions

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Key Team
Rajan Chhibba: Managing Partner
B Tech (IIT)

MBA (Jamnalal Bajaj)

Rajan is a visionary, with over 30 years of experience in Consulting, Sales and Marketing, as an entrepreneur running a national marketing and distribution company and as a Professor at University of Rhode Island USA .He specialises in senior management advisory, strategy, organisational design, change management, retail operations, channel design and government policy. His sectoral experience is wide covering Consumer Goods, Auto, Engineering, Chemicals, Infrastructure, Logistics etc

Rajan is well known in the industry and an acknowledged professional for creativity, deep understanding of business issues, strong ethics and a business network across the top Indian corporate and Government Ministries. He is an active speaker in several national level forums and seminars.
His other accomplishments include many books and papers on Market entry and Product Adoption. He heads the Confederation of Indian Industries Committees on Retail, Logistics. FMCG and is deeply involved with the academia and is a Visiting professor at Management Institutes.. He is currently also engaged as an advisor to the Public Private Partnership projects group of ILFS for the Infrastructure sector. Previous Experience Managing Director South Asia and Global partner of Kurt Salmon Associates. Director at A F Ferguson a Deloitte Consulting arm in India. Former Professor at University of Rhode Island USA.

Headed the new Business group in a Tata Company.

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Key Team
Rashmi Chandra: COO-India Practice
B. Com( Delhi University) MBA (Institute of Management Technology) Certified for Behavioural Assessment for Development, Levels 1, 2, and 3 Certified for Level A and B in Occupational Testing by the British Psychological Society. Rashmi is a professional with around 20 years of consultancy experience. She has worked bottoms up in the consultancy field, honing the ability to work with details and strategic issues, managing team productivity and high quality of deliverables. She specialises in Business Plan Development, Marketing Strategies, Sales & Distribution, Channel Design, Retail operations, Change management and Training. Her sectoral experience includes FMCG, Retail, Logistics, Steel and Infrastructure. She has been involved with over 150 projects with leading Indian and MNC clients as VISA International, Kelloggs, Gruma Corporation, ICI Paints, Unilever India, Reebok, ITC, Godrej group, Tata Steel, Castrol, Reliance Retail, Ruchi Retail, Indian Railways, India Post, Infrastructure Leasing and Finance Corporation etc. Projects have had both domestic and global coverage. Rashmi is a visiting professor at Management Institutes , has authored the Cascade model of Channel design, and is a regular business expert on BBC, CNBC etc . Previous Experience Associate Director Kurt Salmon Associates.( KSA-Technopak) Senior Manager at A F Ferguson a Deloitte Consulting arm in India.

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Key Team
Rohit Das: Director
B.Com (Loyola College) MBA (S.P. Jain Institute of Management & Research)

Rohit has 22 years of work experience of which the last 15 years have been in senior and top management levels in the domain of FMCG, Consumer Durables and Retail. He is a start-up and turnaround specialist. He has been involved in conceptualising and launching 4 chains in India as their country head and also in formulation and implementation of various India entry strategy for Multinational companies.

Previous Experience TATAs (Head of Marketing Voltas) Pepsi (Core team member which launched snack foods) Electrolux (National Sales Head) Monderegon Group, Spain (CEO & MD- Coinma India Pvt. Ltd.) Apollo Hospital Group (Head of AHLL) Videocon Group (Country Head, Retail) Siyaram Poddar Group (President Retail)

Key Team
Kamal Kapur: Head- IT and Engineering practice
B.Tech (Elect. Engg.) I.I.T. Delhi

Kamal is a professional with around thirty years of IT and consultancy experience. He is the technology think tank of the firm, leading large onshore and offshore projects involving IT process design, development, management and implementation with pioneering design, development and execution skills. Kamal has grown the practice from a small base to the current status of ISO9001:2000 certification, an Oracle Worldwide partner, a Software Technology Park unit in India and a Board of Investment promoted unit in Thailand. The span includes India, Thailand, Indonesia, Laos, USA and Costa Rica. Clients include New Delhi Stock Exchange, State Bank of India , Indorama Group Thailand the second largest PET producer in the World,Tai Acrylic Fiber Co, Daisin Kogyo a Thai Japanese joint venture manufacturing auto parts, DS Group, Lumax Industries India's largest automotive lighting products company, Indo-Bharat Rayon, Indonesia, etc. Kamal is well known in the industry and has delivered lectures/ seminars in various industry forums. Other Experience Co-Founded and Co-managed Faber Equipments, a joint venture with Infosys Technologies. Kurosoft Thailand: Ran a joint venture with a Thai company for many years before opening a 100% owned subsidiary in Thailand.

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Thought Leadership
Our team has developed cutting edge models and constructs for industry across the entire service chain. Some of them are: Predicting Brand Success Delta Habit Factor

Business Success Model

FILIP
INTRIM

Cascade Model

Improving Channel Velocity

System 52

Channel Sync

Organization Design

Model for channel synchronization

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Awards & Achievements

Best Retail Concept Award Best Rural Channel Program Best SAP implementation Nomination for Deming Award : Steel Junction : Tata Shakti : DSCL Hariyali : Steel n Style

Program Manager for national campaigns for National Disaster Management Authority (NDMA) & Ministry of Corporate Affairs .. and many others

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Sample List of Clients

Food Industry
Hindustan Unilevers ITC Godrej Foods and Beverages Ltd. Mother Dairy Nilgiris Washington Apple

Retail
Reliance Future Group Trent (TATAs) Unilever Sangam Spinach Ebony Godrej Retail Mother Dairy Hariyali Kissan Bazaar

Consumer Goods
ITC Hindustan Unilevers Godrej Industries Castrol Tata Steel Philips India Phillip Morris John Keels Delta Weikfield GSK Godfrey Phillips etc.

Services
India Post Concor Max Healthcare FICCI Visa Kribhco Ministry of Corp Affairs Indian Railways etc.

Fun Foods (now Dr. Oetkers)

Bharti Field Fresh Weikfield Kelloggs Ruchi Soya Suguna Poultry Farms Gruma Corporation Nutricia etc.

Ruchi Soya
Flex Industries Godrej Life Space Shoppers Stop Cafe Coffee Day etc.

A broad and experienced world class team...

An excellent blend of both line and consulting experience Strong blend of both domestic and international assignments Speakers in national and international forums and seminars Many are deeply involved with the academia through lectures, research papers, etc. Media contributors and referenced experts
Name
Rajan Chhibba Kamal Kapoor Anand Singhal Giri Giridharan Rashmi Chandra Rohit Das Jayesh Kantharia Sachin Sujata Burman B S Srikanth Manmeet Gill Deepak Raj Ruchi Sodhi Amreen Siddiqui Naved Adeel Zain Hasnain

Qualifications
B.Tech MMS B.Tech B.Tech B Tech, MMS B Com (Hons) MBA B.Com MMS B.Sc. B.A B. Sc MBA M Sc BCom, MBA

Area of Expertise
Corporate Strategy, Retail, Marketing IT, Technology and Engineering Infrastructure, Hospitality, Construction Strategy, Sales & Distribution, Projects, Engineering, Process Strategy, Retail, Consumer Behaviour Strategy, Retail, Marketing, Sales Retail Operations Products & Services HR & Training Retail and Marketing Logistics, Consumer & FMCG

Exp (yrs)
31 31 31 29 22 22 21 20 12 11 7 5 5 5 5 5

Biotechnology (H) MBA Products & Services BBA, MBA MBA B.Tech MBA BTech, MSc Marketing, HR, Marketing & Finance Products & Services Logistics & Supply Chain, Production

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Thank You
Contact Details
Rohit Das Naved Adeel : rohit064@gmail.com (+91-9958 544 377) : naved@intrim.net (+91-9990 630 803)