Marketing co-operatives

Group members
VIVEK BAJAJ BHAVIKA DAVE KRUTIKA GADA SOHIT PANDEY RISHIKA PARAKH SANDEEP PUJARI PRITI TOSHNIWAL ANKIT VAISHNAV 03 08 11 32 34 37 53 55

What is marketing co-operatives?

Co-operative marketing is a co-operative association of cultivators formed primarily for purpose of helping the members to market their produce more profitably, than is possible through private trade .

Need and importance of co-operative marketing.

Abolition of middlemen Collective bargaining Storage facility Standardization and grading Large and wide infrastructure Facility of correct weighing Relief from illegal deductions Linking credit, processing and farming.

Marketing co-operatives framework

NAFED State co-operatives marketing federation District marketing co-operative society Primary marketing co-operative society

Causes of poor performance

Unplanned set up Malpractices Insufficient regulated market Lack of interest in marketing activities Competition from credit societies Lack of co-ordination Present system of marketing

Advantages
Helps to check distress sales Protection from exploitations Stabilizing the prices

Business operations
Commission business Pooling Outright purchases Grading Advance again stock Processing

Procurement

Services

Supply of inputs Distributions of to agriculture consumer s goods export

Factors favorable for set up

Distant the markets, greater is the need for marketing co-operatives and vice versa Reductions of handling cost and enhancement of sales Facilitate large scale selling and better marketing services Frequent fluctuations in demand

Scope for Marketing Co-operative

Illiteracy of farmers Storage facility Transportation network For the sake of subsistence

Sources of finance
Raise finance by issuing shares, receiving deposits, raising loans
Loans

Central cooperative bank

NCDC

National agr. Coop marketing federations

The apex organizing of marketing co-op is NAFED

Drawbacks of marketing co-operatives

Do not have sufficient storage space Domination by traders in primary marketing co-operatives Faulty operations and poor performance Competition amongst credit and marketing societies

Contd .
Ignorance of other relevant functions Lack of audit and supervision Lack of sufficient working capital Initiated by departmental officials rather than cultivators

Improvements in functioning of marketing co-operatives

Effective relationship between credit and marketing societies Development of members organization Increase in storage facilities Proper management committee Expert consultation

Contd
Diversification of activities Financial assistance by government Publicising co-operative principles Modus operandi

THANK YOU