B R I T A C E L S I L I C O N E S L T D.

Dear (Sirs / Patronage / Friends) Seasons greeting from Britacel. It gives me pleasure to Interact with you once again and would like to introduce ourselves as manufacturer of textile auxiliaries. The world of the textile Market as of today is full of competition. Endless arrivals of new trends have caused textile producer to become capricious. To survive this kind of situation one must provide different innovative ideas while maintaining cost. These few points make us worth Rs 120 Cr. with presence inover 17 countries, with 2600 products, and 120 employees.

From the desk of chairman

To think. *
* Our leading edge technology gives customer a competitive advantage in serving their markets. Customers derive economic advantage through our innovative products and problem solving expertise. We have long-term partnership with our customers to develope innovative products and technologies.

Britacel is synonymous for exceptional product quality, reliable supply, environmental friendly products and individualized service. We are proud for? Wishing you all the success. Warm Regards Naishadh Desai

B R I T A C E L S I L I C O N E S L T D.

The company was started in 1988 with the daring vision of Mr. Hiren Vashi founder director. Intention of the promoter to sell (CEL) to Britain coined company as Britacel, and sold their first product to Britain. Our dedicated team with continuous R &D coupled with our reliability made us a market leader with a continuous growthrate of 30% year after year.

Britacel has established its credentials as manufacturers of speciality silicones with excellent quality control. Being the largest supplier of Speciality Silicones in India today with over 30% market share, Britacel has shown a phenomenal jump of about 5 times in the turnover during the past 5 years. The Briacel family includes:- Lab Chemists, Technocrats, Marketing Experts, Production teams, Polymer Chemists, Material and Logistics Department & Finance professionals. The R & D Center is supported by a range of sophisticated instruments to render a sharp edge to its scientific endeavor. The company is proud to be a pioneer in introducing so many new concepts in Indian market like Micro Emulsions, Silicone Elastomers, Super hydrophillics, etc.

B R I T A C E L S I L I C O N E S L T D.

Utilizing its long experience in Silicones, Britacel develops innovative products and solutions for personal care, home care and modern nutrition, as well as high-performance products for numerous industrial markets in the four strategic business units:

Care Chemicals, Nutrition & Health, Functional Products and Process Chemicals.

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B R I T A C E L S I L I C O N E S L T D.

Adhesives AgroSolutions Specialty

Beauty Care

Industrial Coatings Food Technology

Nutrition & Health Skin Care

Food & Fermentation

Home Care

Hair/Body/Oral Care Polymers, Coatings & Inks Leather Technology Plastics Technology

Emulsion Polymerization Dietary Supplements

Industrial & Institutional Cleaning Functional Food & Medical Nutrition Construction & Road

Graphic Arts Polymer Building Blocks Care Chemicals

Consumer Coatings

Oilfield Chemicals Oleochemicals Process Chemicals Pharmaceuticals & Healthcare

Textile Care
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B R I T A C E L S I L I C O N E S L T D.

     

Established in 1988 to offer Silicones to textiles. Over 17 Countries. 120 employees. Offering 12000 tons production. 260 products. 4 different industry sectors.

B R I T A C E L S I L I C O N E S L T D.

Customer-oriented product developments, a diverse product range with a efficient delivery capability and an excellent technical service determine the structure of our company.
Our vision is to deliver the best experience in innovative business solutions that enhance value to customer. We are committed in the partnerships with our clients that add value and consistently exceed expectations. We combine technical excellence with a superior understanding of clients need leading to quality, innovation & customer delight. We work towards being recognized as Indias leading textile Solutions Company Britacel the one that everyone wants to work for and buy from.

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Holding 30% market share since 3 decades with silicone finishes in textiles
UNITEX (1986) 1986) Micro silicone for textile which turned round synthetic fiber industry for its greater durability and comfort.

LAXOF (1988) First to make micro amino silicone emulsion for fabric comforts. MICROSIL (1989) Blends of micro and macro particles which gives softness with excellent surface Smoothness and most required for blends of Polyester viscose, bottom wear. ULTRASIL (1996) Glycolic silicone, which transformed towel industry to global arena. LEXROMA (1999) Microcapsulated aroma for fabric finishing and Printing.

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MOSQUITO REPELLENT (2000) 2000) A kind of new invention in the field of textile Which repells the mosquitoes i.e. best for Mosquito net.

SILOX FLUID (2001) Safest lubricant for condoms.

FLUOROGARD (2002) 2002) Fluorosilicone, breakthrough innovation of Fluoroacrylates with silicones to achieve softness with oil and water repellency.
FLUORO GARD

SIBAPEACH 89 (2004) (2004) Feel free from yellowing. Very good surface softness for bedsheets. Smooth feel achiever for cotton.

SIBASTER (2005) Silicone elastomer gives excellent softness drape with maintaining original feel of polyester fabric.

ZERO FORMALDEHYDE RESIN (2006) With minimum loss and strength of fabric.

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B R I T A C E L S I L I C O N E S L T D.

Sales Analysis
140 120 100
Sales in Cr.

80 60 40 20 0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Year

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B R I T A C E L S I L I C O N E S L T D.

United Kingdom Italy Portugal

U.S.A.

Colombia

. .Brazil Peru . .
Argentina

. Turkey Pakistan . China . Taiwan . Nepal Egypt . . .Bangladesh . Thailand . Sri Lanka . Malaysia . Singapore

Turning Global dreams into reality

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Comfort

Fashion

Protection

Health

Environment

Innovation

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B R I T A C E L S I L I C O N E S L T D.

Since inception we are engaged in evelopment,production and marketing of auxiliaries for the textile industry. Application fields of our products are pretreatment, dyeing, finishing,lubricating, textile printing, surface

flocking as well as textile coating.

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B R I T A C E L S I L I C O N E S L T D.

Britacel is a leading specialty chemicals company. With a strong technical team and a streamlined organizational structure

Britacel is well on the way to write the next chapter of its success story.

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B R I T A C E L S I L I C O N E S L T D.

The product development consists of ultra modern equipments, handled by

experienced and qualified professionals with in-house R&D based at Mumbai and Goa. With the existing offer of 20000 Tons per annum.

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B R I T A C E L S I L I C O N E S L T D.

Environment
Nurturing nature
The Britacel Silicones Ltd kinship with the cause of environment and ecology has resulted in a slew of initiatives that place the good earth above bottom lines. A big chunk of the responsibility for containing the plague driving our polluted and populous planet towards peril rests with industry and business. Balancing the imperatives of creating jobs and selling products and services, with the absolute necessity of protecting and regenerating what remains of the natural environment is an enormous challenge. That it can be done is beyond doubt, but this is a task requiring a commitment to ideals more than bottom lines, to the good earth rather than profiteering. The long history of the Britacel teems with examples of just such a commitment.

Britacel and the environment

The Britacel has always striven to be responsible and sensitive on ecological and environmental matters. We do this by protecting, conserving and restoring our natural resources, often far beyond what is mandated by government and other institutional policies.

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BRITACEL SILICONES LTD. F-18, F BLOCK ROAD, MIDC MAROL, ANDHERI (EAST), MUMBAI - 400 093.

BRITACEL SILICONES LTD. D - 103, ABHILASHA APARTMENT, OPP. AAROHI BUNGALOWS, RING ROAD, SATELLITE, AHMEDABAD - 380 015

BRITACEL SILICONES Ltd. # 612,13TH CROSS, 5TH MAIN M.C. LAYOUT, VIJAYNAGAR, BANGALORE- 560 40 BRITACEL SILICONES INC., 10901, HICKORY TREE CT, HOUSTON, TEXAS. USA. BRITACEL SILICONES LTD. G-25, FIRST FLOOR, EAST OF KAILASH, NEW DELHI -110065

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B R I T A C E L S I L I C O N E S L T D.

Garments

10 60 100

Non Organised Yarn 0 2 And Textiles

98 100

Non Organised Textiles

0 0

95 68 16 84

100

Britacel Share Within Softner With in Silicones Market Of Specialaties Silicones Market Of Silicones Market Other Than Silicones

Cotton Hosiery/Towel

100

100% Cotton Yarn

5 6

10

90 20 20

100

Total Value in Softner

100% Cotton Corrposlte

25

75

100

Synthetic Blend Sutings

28 25

50 50

100

Synthetic Fabrics

20

32 40 60

100

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Winning strategies
There is no one formula for success in driving business excellence in an organization, but knowing the route others have taken helps in getting there faster.

Five core values

The Britacel has always sought to be a value-driven organization. These values continue to direct the group's growth and businesses. The five core Britacel values underpinning the way we do business are:

Integrity:

We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny. We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of our country. We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide. We must work cohesively with our colleagues across the group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation. We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.

Understanding:

Excellence:

Unity:

Responsibility:

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Fair practices

Besides the Britacel code of conduct , a comprehensive set of tenets that all employees of the group have to adhere to, the Britacels have a process known as Management of Business Ethics to ensure that their enterprises and people adhere to the highest ethical standards.

The Britacel code of conduct dual mechanism has a variety of components. The most important of these are: Internal initiatives to communicate and train companies and employees on ethical issues. Listening-post procedures to address concerns and dilemmas that companies may have to confront. Framing and disseminating policies and guidelines specific to individual companies. Vigilance and whistle-blowing issues.

A rich rubric of ethics Defined by a deeply rooted set of values and beliefs, corporate governance in the Britacel rests on the twin pillars of trust and integrity It is a term as amorphous in definition as it is prevalent through lip service, but the essence of corporate governance remains uncomplicated enough: ethical business behavior in every sphere and with all constituents. This crystal-clear characterization has been the bedrock on which the Britacel has built its enterprises.

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Commitment and responsibility

Britacel promotes environmental safety at its production centers in three ways: by providing appropriate training to all employees; by daily improvements in its processes, practices and operations and by creating safety awareness among all stakeholders.

Employment
The Britacel relationship with its employees has changed from the patriarchal to the practical, but this is a bond that continues to be nourished with compassion and care As any ' Britacel person' will tell you, there's something positively distinctive, something less than completely explainable, about working for the group the experience is cast in a hue quite different from the ordinary. This view continues to hold despite the changes that have altered the way the Britacels interact with their people, moving from the paternalistic philosophy of yore to bring the group in line with ever-evolving human-resource methodologies.

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BRITACEL SILICONES LTD.

F-18 F Block Road, MIDC Marol Andheri (East) Mumbai 400 093 Tel: 022-2839 4001(7 Lines), 6570 1101(4 Lines) Fax: 022-2839 4003
Website: www.britacelsilicones.com E-mail: britacel@vsnl.com or brisil@vsnl.com

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