Professional Documents
Culture Documents
Headquarters
Mq. Doh-Seok Choi has been Samsung's pqesident since 2001 and the company's chief financial officeq since 1999.
Samsung Electronics was founded in 1969 in Suwon City South Korea as Samsung Electric Industries originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. CORE VALUES In everything we do, we strive to help people live better lives. VISSION AND MISSION SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader.
SAMSUNG GROUP
% of Sales ($72B)
distribution hotels amusement theme parks trading construction textile advertising baseball team security
life insurance credit card services securities trading finance and trust management services
Factory
Branch warehouse
Distributor
Direct dealer
Sub - Dealer
Consumer/Customer
Omnia
Touch wiz
Ultra
Beat 450
Introduction
Growth
Maturity
Decline
LCD
Monitor Panel Handset TV/DVD N/B Panel Wireless System PC TV Panel Monitor Broadband Small Panel Printer Equipment
Telecom. Appliance
Digital Media
Digital
Refrigerator Laundry Machine Microwave Air Conditioner
3
4 5
Texas Instruments
Toshiba ST Micro
AUO
Chimei Sharp
Samsung
Sony Ericsson LG
WON
161,847.4 284,165.5 180,833.2
DOLLARS
174.2 302.9 192.7
EUROS
127.2 205.7 130.9
110.1
74.8
13.9
10.1
13
MARKET ANALYSIS
GLOBAL MARKET SHARE GAIN OF SAMSUNG
Entrepreneurial Profit focused Decisive Different from other firms in Korea and within chaebol
Culture
SAMSUNG PERFORMANCE
Cost Advantages
Lowest raw materials cost (volume) Lowest depreciation Labor and SG&A not high Shared core designs Lower cost fabs (12%) Flexible production lines Higher yields (because of process quality)
Highest Price
Highest reliability in industry: >$1 premium
Samsung, because of the unique ecosystem created around it, has successfully spread its product line across both of these dimensions
Target Market
In 1990 group chairman , Kun-Hee Lee(Lee), initiated transformation from a low-end OEM into a world-class electronics company and now Samsung came to be perceived as a company with exciting product portfolio. TOP Olympic Sponsor for the 2008 Beijing Olympics and Olympic Partner for the 2008 Olympic Torch Relay. Manavjit Singh Sandhu was its Olympic Brand Ambassador and launched the program 'Spread the Olympic Flame'
APPOINTS OLYMPIC GOLD MEDALIST ABHINAV BINDRA AS BRAND AMBASSADOR FOR ITS CONSUMER ELECTRONICS BUSINESS APPOINTS AAMIR KHAN AS ITS BRAND AMBASSADOR FOR MOBILE PHONES New, spunky, tagline - 'Next is What ?'. It is being used in all of 'Samsung Mobiles' communication material.
CONCLUSIONS:
INITIATIVES TAKEN BY SAMSUNG TO PROMOTE CSR Making CFC gas free compressors.
21