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FSAMSUNGE DESIGN THAT PERFORMS

PRESENTED BY:YOUNIS ZAHID,TARUNA,ANJALI,JYOTI,SHIVANGI & NISHI CHARLES.

Headquarters

Seocho Samsung Town, Seoul, South Korea.

Mq. Doh-Seok Choi has been Samsung's pqesident since 2001 and the company's chief financial officeq since 1999.

ABOUT THE COMPANY


HISTORY
The Samsung Group was founded in 1938 by Lee Byung-chul (1910-1987).

Samsung Electronics was founded in 1969 in Suwon City South Korea as Samsung Electric Industries originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. CORE VALUES In everything we do, we strive to help people live better lives. VISSION AND MISSION SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader.

SAMSUNG GROUP
% of Sales ($72B)
distribution hotels amusement theme parks trading construction textile advertising baseball team security

Electronics 28% Other 38%

home appliances wireless communication semiconductors

Machinery & Heavy Equipment 6% Chemicals 2%

cameras aircraft ships dump trucks oil trucks

life insurance credit card services securities trading finance and trust management services

Financial Services 26%

polymerized compounds plastics specialty chemicals

DISTRIBUTION NETWORK OF SAMSUNG


Original equipment manufacturer/vendor or supplier

Factory

Regional distributing center

Branch warehouse

Distributor

Direct dealer

Modern retail/ Exclusive stores & Samsung digital plazas

Sub - Dealer

Consumer/Customer

SAMSUNG GLOBAL REPRESENTATIVE MAP

INTERNATIONAL MARKETING STRATEGIES OF SAMSUNG


PRODUCT LIFE CYCLE OF SAMSUNG MOBILES
Next Is What?

Omnia

Touch wiz

Ultra

Beat 450

Introduction

Growth

Maturity

Decline

KEY BUSINESS AREAS


CONSUMER ELECTRONICS
TELEVISION & LCD TVs MOBILE PHONES MP3 & AUDIO/VIDEO CAMERAS & CAMCORDERS HOME APPLIANCES INFORMATION TECHNOLOGY LASER PRINTER & MULTIFUNCTIONS SEMICONDUCTORS

Well Diversified Business Units


Components: Semiconductor, LCD Sets: Telecommunication, Digital Media, Digital Appliance Semiconductor
DRAM SRAM Flash Memory System LSI

LCD

Monitor Panel Handset TV/DVD N/B Panel Wireless System PC TV Panel Monitor Broadband Small Panel Printer Equipment

Telecom. Appliance

Digital Media

Digital
Refrigerator Laundry Machine Microwave Air Conditioner

Total Employees : 128,001 ( Domestic : 80,594 Abroad : 47,407 )


Over 10,000 are Masters and Doctors degree holders R&D staffs account for 24% of total employee base (As of 05)

FEW COMPETITORS OF SAMSUNG

SamSungS poSition in it induStry


Samsung is in leading position in major IT Industries
Rank 1 2 Semiconductor Handset Intel Samsung LCD Samsung LG Philips LCD Nokia Motorola

3
4 5

Texas Instruments
Toshiba ST Micro

AUO
Chimei Sharp

Samsung
Sony Ericsson LG

FINANCIAL PERFORMANCE OF SAMSUNG

2011 Financial Overview


AMOUNTS IN BILLIONS Net Sales* Total Assets Total Liabilities

WON
161,847.4 284,165.5 180,833.2

DOLLARS
174.2 302.9 192.7

EUROS
127.2 205.7 130.9

Total Stockholder's 103,332.3 Equity Net Income* 12,873.7

110.1

74.8

13.9

10.1
13

MARKET ANALYSIS
GLOBAL MARKET SHARE GAIN OF SAMSUNG

Entrepreneurial Profit focused Decisive Different from other firms in Korea and within chaebol

Culture

Recruiting and Training


Heavy investment Focus on creating agents of change Expertise in technology

Management & Employees


Total Employees : 128,001 ( Domestic : 80,594 Abroad : 47,407 ) Over 10,000 are Masters and Doctors degree holders Development of employees strategic to success Making rounds encouraged as a key management practice

SAMSUNG PERFORMANCE
Cost Advantages
Lowest raw materials cost (volume) Lowest depreciation Labor and SG&A not high Shared core designs Lower cost fabs (12%) Flexible production lines Higher yields (because of process quality)

Highest Price
Highest reliability in industry: >$1 premium

GENERIC COMPETITIVE STRATEGIES


Two dimensions of competitive strategy
Competitive advantage - low cost vs. differentiated play
Target Market - broad vs. niche play

Samsung, because of the unique ecosystem created around it, has successfully spread its product line across both of these dimensions

Generic Competitive Strategies


Lower Cost Differentiation

Target Market

Broad Range of Buyers

Overall Low-Cost Provider Strategy (Commodity DRAM)

Broad Differentiation Strategy (Cutting Edge DRAM)

Best-Cost Provider Strategy (Samsungs Strategy)

Narrow Buyer Segment or Niche

Focused Low-Cost Strategy (Low cost flash memory)

Focused Differentiation Strategy (Rambus DRAM)

POSITIONING digitaL tECHnoLogy LEadEr

In 1990 group chairman , Kun-Hee Lee(Lee), initiated transformation from a low-end OEM into a world-class electronics company and now Samsung came to be perceived as a company with exciting product portfolio. TOP Olympic Sponsor for the 2008 Beijing Olympics and Olympic Partner for the 2008 Olympic Torch Relay. Manavjit Singh Sandhu was its Olympic Brand Ambassador and launched the program 'Spread the Olympic Flame'

POSITIONING digitaL tECHnoLogy LEadEr

APPOINTS OLYMPIC GOLD MEDALIST ABHINAV BINDRA AS BRAND AMBASSADOR FOR ITS CONSUMER ELECTRONICS BUSINESS APPOINTS AAMIR KHAN AS ITS BRAND AMBASSADOR FOR MOBILE PHONES New, spunky, tagline - 'Next is What ?'. It is being used in all of 'Samsung Mobiles' communication material.

CONCLUSIONS:
INITIATIVES TAKEN BY SAMSUNG TO PROMOTE CSR Making CFC gas free compressors.

Making the home appliances 5 star rated.


Launching freshtech refrigerators in the market.

Launching televisions with easy view technology.

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