CRM

PRESENTATION CONCENTRATED ON RURAL MARKETS

BY MUGHDA JOSHI

Group Members
Manisha Shruti Nair Vijay Popat Pranit More Aditya Kadam Suprit Thakre 10B702 10B738 10B762 10B735 10B725 10B756

MANORANJAN

What is Moving Theater?

A Moving Theater is a service which provides entertainment especially to the rural people. A Moving Theater is also called as THE TRAVELLING SCREEN OR THE TRAVELLING TALKIES

Why MOVING THEATRE?

Rural people are more attracted towards entertainment. After working all day long they seek for some entertainment.

Hence we came up with an idea of MOVING THEATRE.

SURVEY REPORTS
As per planning, we took a survey in RURAL area and came up with idea of MANORANJAAN- A MOVING THEATER. We all know that Rural population concludes most of India, we got a good response.

This is the survey we did

Men Women Children

Movies

Yes

Yes

Yes

Cricket

Yes

No

Yes

News

Yes

Yes

No

Fun fair

Yes

Yes

Yes

 According to the survey report conducted we found out that rural people are more interested In movies and fun fair

Introduction to MANORANJAAN
Since there are already many such services which provides entertainment to the rural people, we had to do something DIFFERENT.

So along with entertainment we planned to start with spreading AWARENESS and also teaching facilities for rural people.

How we work?
Considering each and every factor related to rural market. We have selected villages in Nashik district. These are the villages Lasalgaon ,Vinchur, Pimpalgaon and Baswant

MAP

Rural Marketing Mix

PRICE This refers to the process of setting a price for the service we provide. PLACE This refers to the place where we provide our services.

PRODUCT THE PRODUCT MANAGEMENT ASPECT OF MARKETING DEALS WITH THE SPECIFICATIONS OF THE ACTUAL GOOD OR SERVICE, AND HOW IT RELATES TO THE END-USER'S NEEDS AND WANTS.

PROMOTION This refers to making people aware about our services.

Price
Our pricing strategy is PENETRATION strategy.
Setting the price low in order to attract customers

and gain market share.

The price will be raised later once this market share is gained.
Price in rupees Adults Children 25 rupees 10 rupees

Place
We have our Head office situated at Nashik city. We manage all our activites through our head office which includes slection of movies, frquency of shows, transportation etc.

Product
Our product includes VCDs , projectors, projection screen, truck, generator etc. We have targeted fun fairs and weekly markets to make people aware of our product.

Government provides subsidiaries.

Promotion ANNOUNCEMENT

PAMPHLETS

NOTICE BOARDS

Other Promotion Strategies

We provide eatables in collaboration with local people. Which helps them in income generation. We provide them basic facilities i.e we finance them for there basic needs.

Monthly Average Stats

village Lasalgaon Basawant Vinchur Pimpalgaon No. of shows 2 2 2 2 adults 80 75 60 85 children 30 33 25 40

Targeting
We target whole Rural segment which includes Men, Women and Children. Also we Specifically showcase movies for children and women.

We showcase movies only for children once a month or as per our convenience.

Movies for children

Movies for men, women and children

SWOT Analysis
STRENGTH The only such service provider.

Weakness
Multiplexes or single screen theatres started grabbing the rural market.

Opportunities
We can penetrate into more villages. Government would provide more subsidiaries and facilities for us to promote MANORANJAN.

Threats