BUSINESS PLAN

SUBMITTED TO DR VIDYA HATTANGADI PROF. IYENGER PROF HARDEEP SINGH

TOPIC

SELLING OF MAHABHARATA RAMAYANA SHIVLEELA

GROUP NO 9
SUPRIYA HEGDE GAGANDEEP SINGH HARSHALA GAWADE PRABHJYOT KAUR KHEREA LAJANA KANNAN ASHWINI GHARAT MANDEEP KAUR SAINI GIRISH SAJJAN SHETTY NAVJOT SINGH ARORA AMANDEEP SINGH MANAKTALA 20 13 15 23 26 16 49 50 04 28

NAME OF THE VENTURE

BOOK PALACE

STATEMENT OF PURPOSE

OUR VISION
To produce mass appeal general books that excel in content and quality and fulfill the aspirations and expectations of readers.

OUR MISSION
To keep pace with the time by producing books on newly emerging subjects arising from the fast changing developments taking place around the world. To produce in large volume in order to scale down production cost, and thereby pass on the benefits of low cost to readers, making the books affordable for all.

DESCRIPTION OF WHAT OUR BUSINESS DOES

With public awareness growing about different subjects and changing lifestyles, BOOK PALACE has now been producing books on Indian mythology to trigger modern thoughts with Indian roots.
Book Palace wants to respond to the aspirations and expectations of readers, to conceive and create books that would help the general reader achieve his goals and better his prospects be it social, professional or commercial.

ABOUT OUR BOOKS.

BOOK PALACE, endeavors to restore the great wealth of knowledge and wisdom Scientific, Social, Ethical, Religious, Spiritual that our forefathers have wisely and diligently saved.

These books are published to establish the fact that Hindu Dharma is not the concept of one man and is not based on one Scripture.
These Books are published to make those things lie down in the most ancient and authentic Granthas written Rishis, Munis, Sants, Poets, Scientists, Astrologers, Philosophers available to common readers who are harbingers, torch-bearers and backbones of the society, country, culture, and civilization.

OUR BOOKS

INDUSTRY OVERVIEW
The Indian book publishing industry is very attractive and has a high growth potential, but is operating in an extremely competitive market. Indian book publishing industry was estimated to have a market size of about Rs. 9000 crores and was expected to grow by 10% each year. Around 80,000 new titles in 24 different languages are published every year in India. The country is the 7th largest book publisher in the world and is the 3rd largest English language books market in the world after the U.S and U.K.

SEGMENTATION OF OVERALL BOOK INDUSTRY

The book publishing market can be segmented according to the type of books they publish School level, Higher education/Technical, General/Self help , Autobiographies, Biographies, Horror/ mystery/suspense, Fictional/Non-Fictional/ science fiction, Mythological books We are mainly focusing on mythological books with an objective to provide learnings to new generation.

OUR KEY COMPETITORS KEY PLAYERS

Several players in the industry have a national presence the prominent ones being McMillan, Penguin Books India, HarperCollins Publishers India Wiley India Random House India Rupa Publications, S Chand, Navneet Parragon. Cedar Books.

How are competitors are playing?

OUR PRODUCT POSITIONING

MARKET SEGMENTATION
AREA: Urban Age: 23-65yrs Psychographic: all book lovers Occupation : professional, homemaker, or professionals retired, students

TARGET MARKET SEGMENTS

Casual Shoppers

"Hard to Find" Shoppers Specific Category Shoppers

BOOK MARKETING PLAN

1. Making Books Available in Bookstores

2. Setting up and Implementing a Successful Publicity Campaign 3. Non-traditional Markets

4. The Internet - Your Book Website

FINANCIAL STATEMENT FOR THE YEAR 2011-2012

THANK YOU

THANK YOU