Professional Documents
Culture Documents
Dissinger
Santiago, Chile September, 2005
The worlds leading chemical company Help our customers to be more successful one of our strategic pillars Comprehensive portfolio of chemical competencies to offer solutions for a wide range of industries and their needs Environmental protection and social responsibility at the core of our activities
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Chemical Activities
14%
1965 2005 From Ludwigshafen to the world 1953 1965 The beginning of the plastics age 1945 1953 Reconstruction and new beginning
1925 1945 New high-pressure syntheses 1901 1925 The age of fertilizers 1865 1901 Founding of BASF the age of dyes
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Market Requirements
Product Innovations
Process Innovations
Establishment and development of market intelligence Identification and verification of potential opportunities Evaluation of business approach to the industry
Universities Specialty BASF Plant Chemicals Science Research Central Technology Platforms Chemicals Polymer Research & Research Engineering
Research Institutes
Operating Divisions
Subsidiaries
Industrial Partners
worldwide
1200 R&D cooperations
1% 1 1% 1
Chemicals
Performance Products
Phase 1
Opportunity Fields
Gate 1 Gate 2
Phase 2
Gate 3
PhaseGate method to manage all innovation projects Defined phases for the whole innovation process Go / stop decision at each gate based on predefined deliverables Stronger involvement of marketing units in the idea generation process Introduction of Business Case phase
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Gate 4
Gate 5
Gate 6
Business Case
Phase 3
Lab Phase
Phase 4
Pilot Phase
Phase 5
Launch
Portfolio Management
Debriefing
11
Innovative solution in close collaboration with customers Shorter paint lines thanks to the Integrated Process II Significant cost and time savings
Standard Process Clearcoat
E-Coat
Integrated Process
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13
Culture
Efficiency
Creativity
Focus
15
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