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Ghanshyam Gupta ghanshyamgupta7@gmail.

com

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Pantaloons is a part of the Future Group, and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India and employs over 30,000 people, and as of 2010 The first Pantaloons was opened in Gariahat in 1997. Pantaloons stores have a wide variety of categories like casual wear, ethnic wear, formalwear, party wear and sportswear for Men, Women and Kids.

1987 Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser, Indias first formal trouser brand. 1992 Initial public offer (IPO) was made in the month of May. 1997 Pantaloons Indias family store launched in Kolkata. 2001 Big Bazaar, Is se sasta aur accha kahi nahin Indias first hypermarket chain launched 2002 Food Bazaar, the supermarket chain is launched. Future Group crosses $1 billion turnover mark.

INTRODUCTION OF GIFT BAZAAR It is new product line of future group It is a supermarket Wide range of gifts under one roof at lowest price Offers and discounts Gift delivery system Customize gift

PROMOTIONAL STRATEGIES
Instant discounts* for every time you shop at Pantaloons. Exclusive shopping days to get hold of latest merchandise. Regular updates on collections and promos via catalogues, sms and email. 2. Pantaloon continued to be the title sponsor for femina miss India 07 peagent. 3. The companys flagship format, pantaloons went in for an exiting makeover during the year under review, the highlight being the signing up of style icons BIPASHA BASU & ZAYED KHAN as its brand ambassadors.

PRICING STRATEGY They believe in democratizing their services and charging a fair price. The idea is to set new benchmarks for pricing in this segment. This will build a value-for-money proposition for consumers and will help to grow sales.

When it was first launched, this store mostly sold external brands. It started retailing a mix of external brands while at the same time introduced its own private brands Pantaloons is changing its positioning from a family-oriented store to a fashion store. Pantaloon will now carry the `Fresh Fashion' statement across its 12 stores

The country's largest retailer, Pantaloon Retail, is cooking up plans to significantly increase its presence in the rapidly growing domestic food industry. PANTALOON is increasing number of FOOD BAZAAR outlet from 40 to150 . Diversifying its retailing initiatives, the Rs 650crore Pantaloon Retail (India) is planning to start its own company parlors at its Big Bazaar outlets. PANTALOON announced its plans to form a joint venture with ITALY based GENERALI group to tap insurance sector

PRODUCT LIFE CYCLE Pantaloon retail

Strength:

Maximum number of formats to cover most of the consumer classes. Strong supply chain mechanism. Higher bargaining power due to maximum number of stores, higher customer footfalls and covering most types of formats. Human Capital attracting the most talented pool from best business schools across India. Shopping Experience is customized according to store format. Like Big Bazaar has a Indian bazaar like appeal whereas Central which is into lifestyle segment gives altogether different experience. Understanding of Fashion After studying Indian Markets excessively and then delivering the product. For example: certain colors have more influence in a particular region, so merchandise would have more of those colors. Unique Discounting/ Markdown - Special discounting during Independence and Republic days which attracts more number of customers than any other stores. Private label brands like John Miller, Bare, UMM etc considered as national brand and performing well. Trained customer relationship agents to guide customers.

Weakness: Shrinkage rates are higher than industry norms. Store renovations of older stores not done. Low employee retention levels at shop floor evel due to better pay package by competitors. Floor level Customer Relations Executives not having proper product, store etc knowledge due to lack of proper training. Loyalty program of competitors is more effective due to better scheme and merchandise. Merchandise and product focus not consistent and clear.

Opportunities:

Geographical Expansion: Untapped market in terms of tier II and tier III cities. Untapped segments such as ethnic wear, Organic cotton wear etc. Luxury segment with brands like Gucci, Tommy, Armani etc. Stand alone stores of other brands like Bare, UMM etc. Getting license agreement of smaller regional brands. More effective online shopping for garments. Custom Tailoring business untapped. Suiting brand from Future group can be feasible.

Threats:

Economic slowdown and scanty rainfall which has major impact on Indian Economy. Consumer spending on non-essential fashion items, garments etc have been reduced significantly. Competitive rivalry in the industry like Big Bazaar is facing competition from Fashion Yatra (Trent Ltd), Hypercity (Shoppers Stop), Max (Landmark group), and Mega mart (Arvind). Pantaloon & Central is facing competition from Westside (Trent), Shoppers Stop, Reliance Trends, Lifestyle, Globus etc. Foreign players like Carrefour, Tesco, and Wal-Mart lined for their Indian operations. Increasing cost of raw material, power and transportation. Delay in store delivery due to increased price and economic slowdown, the infrastructure sector in India is affected and hence the construction of new malls have been halted or slowed down.

Mens wear

Cosmetic&accessori es

Physical avidence Customer actions On stage visible content Backstage invisible content Support

Pantaloon has line of employee for customer interaction

Pantaloons sets the stuffs according to the convenience of the customer by that customer can see the stuffs easily.

Pantaloons has good quality of internal strategy for interaction .

They have good back hand support for their customer and staff also.

Pantaloons has Proper and intelligent circulation of customer traffic throughout the entire store. Traffic-stopping, appealing displays of conveniently placed merchandise, that will result in sales. Pantaloons has strategically placed equipment to perform a twofold function. In Pantaloons to lead the customer, after the selection has been made, through a convenient, rapid, efficient checkout procedure.

To provide adequate store protection. Pantaloons has all equipment placed in such a way that they can focus exits through one narrow point; thus, adequate security is provided. Pantaloons carefully consider the entire physical arrangement of the sales area including doo rs, windows, posts, and other abutments.

1.

Product: Fashion: The group offers a variety

of options in fashion. Its brands include aLL, Blue Sky, Central, Etam, Fashion Station, Gini & Jony, Navarra's, Pantaloons. Electronics Bazaar offers branded electronic goods and appliances. Books & Music: Future Groups brand Depot offers Books, CDs, and stationery items.

Price:
Pantaloons India has brought a whole new revolution when it comes to pricing strategies, which is evident through the success of its Big Bazaar and Food Bazaar outlets.
. Place: The company operates over 12 million square feet of retail space, has over 1000 stores across 71 cities in India and 65 rural cities with taking over Aadhar. It plans to take up floor space of 30 million square feet by 2011.It has plans to open over 3000 new stores by 2010. It is targeting the Tier2 and 3 cities which has a huge unleashed potential.

Promotion: They use magazines, newspapers, television,

radios , hoardings, internet etc for promoting the brand . They have joint ventures and alliances with many companies to promote the brand. Seasonal Discounts , Sales Discounts during Festivals are offered to attract consumers.

high profile executives from reputed organizations like Goldman Sachs , Coca-Cola India, PRIL also tied up with a few management schools to create a management talent pool for the lower levels. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customer.

People: At the senior management level, the group hired

Processes: Pantaloons Retail has implemented SAP

with an investment of $10 Million in keeping pace with the technology and it is currently in the process of setting up a SAP consultancy software. SAP will be helpful in building robust transaction management system. recognition in its kitty like Most Admired Fashion Group Of The Year, Most Admired Food & Grocery Retailer Of The Year , Most Admired Food Court , Most Admired Retailer of the Year, ,Most Admired Food & Grocery Retailer of the Year Supermarket

Physical Evidence: It has a huge list of awards,

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