WELCOME TO PRESENTATION OF

COCA-COLA

KRUPANIDHI INSTITUTE OF
MANAGEMENT EDUCATION
BANGALORE

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PRESENTATION ON COCA-COLA
INDUSTRIAL REPORT
COCA-COLA –INDUSTRIAL
MANUFACTURING PLANT,
BIDADI

PRESENTED BY-

ABHIJEET SINGH
s.abhijeet85@gmail.com

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COMPANY CORPORATE OFFICE

Complete Address:-

Head office - COCA-COLA, 71 Macquarie Street , SYDNEY

, NSW, AUSTRALIA, 2000

Share Registry office: - LINK MARKET SERVICES

LIMITED
LEVEL 12, 680 GEORGE STREET , SYDNEY , NSW,
AUSTRALIA, 2000

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 COMPANY PROFILE

The Coca-Cola Company was

originally established as the J. S.
Pemberton Medicine Company, a
co-partnership between Dr. John
Stith Pemberton and Ed Holland.

Dr. John Stith Pemberton for the first time produced the syrup for
Coca-Cola on May 8, 1886

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 COMPANY PROFILE

The World’s Most Powerful Brand

The company was formed to sell three main

products.

1. Pemberton's French Wine of Cola (later

known as Coca-Cola).
2. Pemberton's Indian Queen Hair Dye,
3. Pemberton's Globe Flower Cough Syrup.

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 COMPANY PROFILE
• The Coca-Cola Company is the world's largest beverage
company, largest manufacturer, distributor and marketer of
non-alcoholic beverage concentrates and syrups in the
world.

• The Coca-Cola formula and brand was bought in 1889 by Asa

Candler who incorporated The Coca-Cola Company in 1892.
Besides its namesake Coca-Cola beverage, Coca-Cola
currently offers nearly 400 brands in over 200 countries or
territories and serves 1.5 billion servings each day.

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 COMPANY PROFILE

Interbrand’s Global
Brand Scorecard for
2003 ranked Coca-Cola
the #1 Brand in the
World and estimated
its brand value at
$70.45 billion

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 BOARD OF DIRECTORS

1. Mr David M Gonski, AC (Chairman, Non Exec. Director)

2. Mr Terry J Davis (Executive Director, Managing Director)
3. Ms Jillian R Broadbent, AO (Non Exec. Director)
4. Mr Wallace Macarthur King, AO (Non Exec. Director)
5. Mr Geoff Kelly (Non Exec. Director)
6. Mr Irial Finan (Non Exec. Director)
7. Mr David Edward Meiklejohn (Non Exec. Director)
8. Ms Catherine Brenner (Non Exec. Director)
9. Ms Nessa O'Sullivan (CFO)
10. Mr Ken McKenzie (CFO)
Company Secretary: - Mr. George Thomas Forster
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 COCA-COLA PRODUCTS AND
BRANDS

The Coca-Cola Company offers nearly 400 brands in over 200 countries

• Diet Coke (introduced in 1982), which uses aspartame, a synthetic phenylalanine-based artificial
sweetener in place of sugar
• Diet Coke Caffeine-Free
• Cherry Coke (1985)
• Diet Cherry Coke (1986)
• Coke with Lemon (2001)
• Diet Coke with Lemon (2001)
• Vanilla Coke (2002)
• Diet Vanilla Coke (2002)
• Coca-Cola C2 (2004)
• Coke with Lime (2004)
• Aquarius Mineral Water (2004)
• Diet Coke with Lime (2004)
• Diet Coke Sweetened with Splenda (2005)
• Coca-Cola Zero (2005)
• Coca-Cola Black Cherry Vanilla (2006)
• Diet Coca-Cola Black Cherry Vanilla (2006)
• Coca-Cola BlāK (2006)
• Diet Coke Plus (2007)
• Coca-Cola Orange (2007)

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 COCA-COLA INDIA
• Coca-Cola was the leading soft drink brand in India until
1977 when it left rather than reveal its formula to the
government and reduce its equity stake as required under
the Foreign Exchange Regulation Act (FERA) which
governed the operations of foreign companies in India.

• Coca-Cola re-entered India in 1993. The vision of the

company is to lead beverage revolution in the world and
provide it’s consumer quality beverages at affordable price.
As on June 2005, Company has 78 manufacturing locations
across 24 states of the country.

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 Coca-Cola India President
Profile

Atul Singh
President & CEO , Coca-Cola
India

Atul Singh took over as the President & CEO, Coca-Cola India from
1st September 2005.
Atul, holds a MBA degree from Texas Christian University.

• Prior to this assignment, Atul Singh was the President of East,

Central & South (ECS) China Division in January 2005.

• Prior to joining Coca-Cola, Atul worked for the Colgate Palmolive

Company for 10 years and held several roles including Country
General Manager, Nigeria (1995-1998), CFO then General Manager,
Romania (1992-1995) and Finance Manager, USA Body Care (1990-
1992), Prior to Colgate, Atul worked as an Auditor with Price
Waterhouse in New York.

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 PRODUCTS IN INDIA BY
COCA-COLA
• Coca-Cola
• Thums-up
• Fanta
• Limca
• Sprite
• Maaza
• Kinley
• Georgia
• Minute Maid

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 COCA-COLA INDIA

Mission, Vision & Values

mission, vision and values outline who we are, what we seek

to achieve, and how we want to achieve it. They provide a
clear direction for our Company and help ensure that we
are all working toward the same goals.

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 COCA-COLA INDIA

Mission, Vision & Values

To Refresh the World...in body, mind, and spirit.

To Create Value and Make a Difference...everywhere we
engage.

People: Being a great place to work where people are inspired to

be the best they can be.
Leadership: “The courage to shape a better future”
Passion: “Committed in heart and mind”
Integrity: “Be real”

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 COCA-COLA
FAST COMPETETOR

• PEPSI
• NESTLE
• DABUR

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 Manufacturing Plant Product
Process
Manufacturing Process of coca-cola products have different
steps, which are cited below-
• Ingredient Delivery
• Washing and Rinsing
• Mixing and Blending
• Filling
• Capping
• Labeling
• Coding
• Inspection
• Packaging
• Warehousing and delivery

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 Product Decausticiser - Process
Diagram

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 Coca-Cola Product
Manufacturing Plant Layout

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 COMPANY QUALITY PROMISE

Quality Is Our Highest

Business Objective

The Coca-Cola Company

exists to benefit and refresh
everyone it touches. For us,
Quality is more than just
something we taste or see
or measure. It shows in our
every action.

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 COMPANY QUALITY PROMISE

Quality Is Our Highest

Business Objective

Golden Peacock National Quality

Award 2004

Coca-Cola India Division President,

Mr. Sanjiv Gupta received the Golden
The Symbol of Quality Peacock National Quality Award 2004
Customer and Consumer along with the Coca-Cola team at the
Satisfaction 15th World congress on Total Quality
A Responsible Citizen of in Mumbai on January 14, 2005
the World  
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 COCA-COLA MARKETING STRATEGIES

Brand Localization Strategy: The Two India’s

2. India A: “Life ho to aisi”
3. India B: “Thanda Matlab Coca-Cola”

Marketing strategy a part of the marketing management process:

The marketing management uses marketing strategies so that
they can meet the customer's needs. The marketing strategy
involves pricing, advertising, branding, packaging.
• Some of Coca-Cola’s latest domestic marketing strategies include
Coke dominating fountain sales. Thousands of consumers visit
fast-food restaurants every day and Coke feels that it is very
important to have the consumer see and drink their product at
such chains as McDonalds, Burger King, and Domino’s Pizza.

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 COCA-COLA FINANCIAL REPORT

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 What’s new in Coca-Cola India
2009

Coca-Cola India Launches Fanta

Apple

Part of the phased launch, Fanta Apple

will be initially made available to
consumers in the two Southern Indian
States of Andhra Pradesh & Tamil Nadu,
followed by a national roll out in the next
two months

the company has also signed up the young and charming Deepak Kaul, Region Vice-President, Hindustan Coca-Cola
Genelia D’Souza of ‘Bommarilu’ ‘Boys’ and ‘Jaane Tu Ya Beverages Pvt; Ltd and Venkatesh Kini, VP Marketing Coca-
Cola India at the launch of Fanta Apple
Jaane Na’ fame as the new Fanta Brand Ambassador.

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 Customer Service
Overview

Distribution
Product
Service
Support
Call Types CSR
Customer or Repair
Consumer

Customer
Support
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 Toxic Pesticides Found in India's
Soft Drinks
• NEW DELHI, India, August 5, 2003 (ENS) - Toxic pesticides in
concentrations far higher than permitted by the European
Economic Commission have been found in 12 cold drink brands
sold in and around New Delhi.

• The environmental group said, "12 major cold drink brands sold in
and around Delhi contain a deadly cocktail of pesticide residues."
Mirinda lemon was named as the drink with the highest levels of
pesticides.

• Centre for Science and Environment (CSE) said its lab tests
showed that all samples, including those of Coke contained
residues of four toxic pesticides and insecticides - lindane, DDT,
malathion and chlorpyrifos.

• The CSE soft drinks report can be read in full at:

http://www.cseindia.org/html/cola-indepth/softdrinks_report.pdf

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 Conclusions
The Coca-Cola Company is the world's
largest beverage company, largest
manufacturer, distributor and marketer of non-
alcoholic beverage concentrates and syrups in
the world, and one of the largest corporations
in the United States.
In the Year 2007,Companies earning per
share growth is 19%, unit case volume growth
6%, net operating revenue growth 20%,
Operating Income growth 15% in compression
to 2006.In the year 2009, Coca-Cola India
launched new product “Fanta-Apple” in the
Indian market.

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 THANK YOU

ABHIJEET SINGH

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