03-12-2011

Lalitha Gurange

PGDM-I (A) SEMINAR-108

India Country Background

Sixth largest country and worlds most populous democracy Three decades of socialist controls finally relaxed in late 80s & 90s spurring foreign trade and investment

Current Prime Minister, Manmohan Singh, credited with the successful implementation of wide-ranging economic reforms
Duties on capital-goods imports reduced further in Jan 2004 and Indian companies now allowed to invest abroad up to their net worth. However, restrictions on capital outflows still exist Real GDP growth forecasted between 6-8% with inflation currently under control

Competitive position in Textiles:+ large domestic market, tradition, skilled employees + abundant raw materials (cotton)

- regulation and taxes favor small-scale family workshops

- inflexible labor laws (government approval needed for firing) - underdeveloped transportation infrastructure (ports) - production scattered all over India complicating fast exports
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About Raymond:Eight decades old group in operation since 1925. One of India largest branded fabric and fashion retailer. Market leader in the worsted fabric business with over more than 60% market share. Second largest branded apparel business in India. Industry background- Textiles, Engineering & Aviation. Own prestigious award winning brands like- Raymond, Park Avenue, Colorplus & Parx. Products- Fabric, Garments, Designer Wear, Denim, Cosmetics and Toiletries, Engineering file and tools Prophylactics and Air charter services. Distribution through 310 exclusive retail stores, 30,000 multibrand outlets and more than100 wholesale dealers.

Gautam Singhania CMD, Raymond

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VISION AND MISSION OF RAYMOND

Vision:-"Raymond the most desired Workplace for top talent.

Mission:-"Raymond the most Desired Workplace for top talent". We will strive to weave in
the core Raymond values namely Quality, Trust, Leadership, and Excellence in all our actions & HR Processes so as to make every Recondite a complete man. To be a major player in all market.

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Management team
Name Designation

Vijay pat Singhania I D Agarwal P K Bhandari Pradeep Guha Boman Irani Gautam Hari Singhania Nabankur Gupta Shailesh Haribhakti Akshay Chudasama

Chairman Emeritus Director Director Director Independent Director Chairman and Managing Director Director Independent Director
PGDM-I (A) SEMINAR-108

Brands. Raymond Raymond Premium Apparel MANZONI:-[formal wear, sports wear, accessories, bespoke] Park Avenue Color Plus:-[casual wear] Parx:-[casual life style brand] ZAPP:-[apparel, accessories and life style products exclusively for kids] Nothing Hill

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Products
Fabrics Apparels Woollen outer wear Furnishing International Business Corporate Wear Denim Jeans wear Shirting's Tailored Clothing

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Values
Trust Quality Leadership Excellence

PGDM-I (A) SEMINAR-108

Joint venture
Raymond UCO Denim Pvt. Ltd. The manufacturers and marketers of denim fabrics. Raymond Zambaiti Pvt. Ltd. A Greenfield facility manufacturing high value cotton shirting. J.K. Talabot Ltd.

PGDM-I (A) SEMINAR-108

SWOT ANALYSIS
Strengths:Strong brand name. Good customer service. Feature rich product . Company has a strong R&D dept. for product and new technology . Company has qualified and experience Human Resources for selection and recruitment.

Weakness:High cost for the product. Lack of quality employees. The company has obsolete technology.

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Opportunities:New technologies . Unfulfilled customer need . Large growing market that available to the company is very large continuously growing.

Threats:There are many competitors in the market. Better tool for the customers. Developed that product customers wanted. The Indian market is the main of the company but is very unstable.

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Beyond business.

Education
Smt. Sulochanadevi Singhania Scholl [Pune] Kailashpat Singhania School [M.P.] Raymond Rehabilitation Center [Jeekegram, Thane]

Raymond Embryo Research Center [Dhule, Maharasthra]

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PGDM-I (A) SEMINAR-108

Finding:The Raymond group is very well positioned to take advantages of domestic market growth in the context of the largest India discretionary consumption growth story. There is no celebrity as a brand ambassador in Raymond. For launch any new product they consult the market research agencies and the agency than does the research. The group is focused on tackling the dual manufacturing cost strategies build up.

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Recommendation:Raymond should develop managerial skill particularly to identify the weaker section to reach benefits the social economic objective. Raymond must play prominent role in financing which may result in rising level of income and unemployment. The present official staff of Raymond can be given a suitable management training that modern management concept and management technologies can be vitalized in the day to day business of Raymond for the further improvement. Decrease cost for the product Good customer relationship

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THANKS YOU

PGDM-I (A) SEMINAR-108