Professional Documents
Culture Documents
Mr. Khandekar
(Operation Head)
Distribution Network
Product Portfolio Amla Drinks Kokam Drinks Health Products Liminent Tooth Powder Cough Mixture
Distribution Channels
Market Coverage
Warehousing Order Processing
Pricing Strategy Volume Discount and wholesale Pricing Advance Rate Schemes
Personal selling & sales force Promotional Strategy Expos and other events Advertising
a)
b)
International feel
Line Extension Strategy
SWOT analysis
Company
Name -> Strength Manama
Attractive Packaging, Excellent Product portfolio
Mapro
Strong Distribution Network, Excellent branding
Yojak
Excellent Product port Folio
Hamdard
Old and trusted brand
Teisseire
Foreign Brand
Weakness
No Branding
Threat
New Entrants
Local products
Branded Products,
Opportunities
Ready to Consume
Ready to Consume
Svitemblica Amla Juice Svitemblica Amla Syrup Amla with Adras Amla with Khus Amla with Mango Amla with Orange Amla with Lychee Amla with Mix Fruit Amla with Pineapple Amla with Lemon Amla with Ginger + Lemon Amla with White Musli Ratambark Svitemblica Amla Prash Atopen Liniment Helgum Tooth Powder Total Volumes
17, 14,000.
Net profit of Rs. 1.23 cr for the financial year 2011. 8.52 % increase in total turnover compared to FY 2010
Products like Amla with Mixed fruits, Amla with Aras are
Product Portfolio enhancement. Widening distribution Channel. Introduce Premium Products. Promotional strategies enhancement. Improved packaging. Introducing new flavors. Increased Production. Retail market targeting. Ready to consume Health drinks. Using internet market extensively.