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Nokia company was formed in 1865 by Fredrick Idestam & Leo Mechelin in the town of Tampere in Southern Finland.

Initial Business: Finnish Rubber Works Ltd. Finnish Cable Works Ltd. Electricity Generation.

The individual communications experience

MISSION
We help communications service providers build more valuable customer relationships

Nokia is a communications based company, which focuses on mobile telephone technology. Their basic aim was rapid communication between two people. When mobile phones first became available in the market the models were very basic with the best technology being SMS .

The next advance in technology was being able to put different faces on your phone (different style covers for the front and back of your mobile device).

Nokia Corporation is one of the worlds largest telecommunications equipment manufacturers.

It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to
support customer needs and the growth of the telecommunications industry.

Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA.

Nokia's NMT-900 Nokia 1100

The Nokia 1100 is a very simple GSM mobile phone produced by Nokia 250 million 1100's have been sold since its launch in late 2003, making it the world's best selling phone handset and was once the best selling consumer electronics device in the world. The model is currently discontinued.

Price High Quality High 1)Premium Strategy Medium 2)High Value Strategy 5)Medium value Strategy 8)False Economy Strategy Low 3)Super Value Strategy 6)Good value Strategy 9)Economy Strategy

Product

Medium 4)Over charging Strategy Low 7)Rip-off Strategy

Finnish telecom giant Nokia leads the global smartphonessales chart with 40% market share, a report revealed. A recent report by Strategy Analytics said that global smartphone shipments touched a record 60 million during the second quarter registering a growth of 43 percent annually. The reasons for this growth are healthy operator subsidies, vigorous competition between premiumtier vendors and a growing range of lower-cost models, said the research firm.

900 million customer base mobile phone industry in India. Mobile telephony was introduced in India in 1995. The first call was made by Nokia 2110 on its own network. The start to this industry in India, however, was very slow. The Indian government was not supportive to the new companies of the industry. As a result of unfriendly telecom policies, high licensing fees and absence of a proper telecom regulatory body lead to exit of these private players in the next few years.

Nokia India came out as the market leader with 56% share in 2003-04 and still continues to lead . Indias mobile handset as a whole has grown by 15% to Rs. 33171 crores. Nokia has contributed to 39% of the total pie.

Started in 2008, attempts to analyse strategies to succeed at the Bottom of the Pyramid (BOP) through the example of Nokia Life Tools, a service launched by Nokia to tap the unmet information needs of rural farmers. Since 2000, the rural market has emerged into a gold mine for MNCs wanting to expand their market share. Due to rising income level, literacy rate and disposable income, the rural consumer market has been growing at twice the rate than the urban market, accounting for nearly 50% of the sales of many product categories like FMCG and consumer durables.

Life Tools is aimed at helping farmers to get local information on seeds, crops, markets and weather. He expects full commercial service across India. There will also be a service that sends subscribers an English word each day, explaining how its pronounced and what it means in the users native language. Each of these packages could cost between Rs 25 and Rs 50 a month.

Nokia Siemens Network operates in more than 150 countries worldwide. Its major manufacturing sites are in Chennai in India, China, Oulu in Finland, and in Berlin, Germany.

Since January 1, 2010, Nokia Siemens Network has organised its operations within the following three business units:

a)Business Solutions (BSO) b)Network Systems (NWS) c)Global Services (GS)

Turn your old mobile into something new

100% of the materials in your phone can be recovered and used to make new products or generate energy. But, according to our latest study, only 9% of people recycle their old phones.

Three steps to recycling heaven Step 1. Get over your old phone Hanging on to your dear old Nokia handset? Youre not alone. Research shows about 44% of unused mobile devices are sitting around in the bottom of drawers. But theyd be far better off recycled. 100% of the material in a Nokia device can be recycled to make anything from musical instruments to kitchen appliances and park benches. Hang on though! Check first that a friend or family member doesnt want your old handset. If they dont, its time to say goodbye. Step 2. Save your digital memories So youve decided to recycle your phone thats great but dont forget to back it up before you say goodbye. Backing up your Nokia is easy. Nokia Suite is free software that lets you organise, store and share all the stuff on your handset with your computer. Download Nokia Suite for Windows Step 3. Find where you can recycle your handset Okay, so youve backed up your old handset, youve removed the SIM and youve gathered any unwanted chargers, accessories or batteries to recycle but where do you take them? 6,000 recycling points in almost 100 countries around the world to drop off your old Nokia equipment and give it a new life.

Products and services Business Communication for Service Providers Customer care support Device management Fixed-mobile convergence Hosting Integrated provisioning Inventory management IPTV Mobile backhaul Mobile TV Outsourcing Unified charging and billing WCDMA frequency refarming Public and corporateAir and maritime Government Railway

Turn your old mobile into something new Supply chain Eco achievements Substance management Nokia Green Channel 100% of the materials in your phone can be recovered and used to make new products or generate energy. But, according to our latest study, only 9% of people recycle their old phones. Whats that all about? Take our three steps to recycling heaven and see how easy it is to give your old phone a new life. Three steps to recycling heaven Step 1. Get over your old phone Hanging on to your dear old Nokia handset? Youre not alone. Research shows about 44% of unused mobile devices are sitting around in the bottom of drawers. But theyd be far better off recycled. 100% of the material in a Nokia device can be recycled to make anything from musical instruments to kitchen appliances and park benches.

Hang on though! Check first that a friend or family member doesnt want your old handset. If they dont, its time to say goodbye. Step 2. Save your digital memories So youve decided to recycle your phone thats great but dont forget to back it up before you say goodbye. Backing up your Nokia is easy. Nokia Suite is free software that lets you organise, store and share all the stuff on your handset with your computer. Step 3. Find where you can recycle your handset Okay, so youve backed up your old handset, youve removed the SIM and youve gathered any unwanted chargers, accessories or batteries to recycle but where do you take them? Simple. Weve set around 6,000 recycling points in almost 100 countries around the world to drop off your old Nokia equipment and give it a new life.

Nokia's Communicator and Internet Tablet Series

Nokia already has several laptop-like devices, most influential of which are its communicator series. These are clamshell, QWERTY devices enabled with specialized software (Symbian S80 or S90, and later S60) and have a very dedicated following.

The Nokia C2-03 is Nokias third Touch and Type phone and first such form factor to feature Dual-SIM. Up until now, Dual-SIM phones needed to be switched off and the battery removed, so that the SIM card could be inserted. Not now. The Easy Swap feature allows you to open the slot on the side of the phone and simply insert your new SIM, with no need to reboot.

With the new kickstand, you can display the Nokia N800 for all to envy. The Nokia N800 Internet Tablet has integrated Wi-Fi and Bluetooth connectivity for accessing the Web on the go and comes with an outstanding browser. It also features a built-in Webcam, a sleeker design, a gorgeous screen, and improved performance. Other goodies include VoIP support, instant messaging, an RSS news reader, a media player, and dual expansion slots. The Nokia N800 is rated for three hours of continuous Web browsing and up to 10 days of standby time.

Nokia Booklet 3G will be Windows-based It promises the performance of a full function PC The battery life stretches up to 12 hours Nokia Booklet 3G has a 10.1-inch HD display HDMI port for video output

NOKIA 700 Nokia's greenest smartphone to date and the industry leader in using bio and recycled materials. Energy efficiency: Power Save mode, ambient light sensor, unplug charger reminder, OLED display, Nokia Fast Charger AC-15 Materials: free of PVC, BFR and RFR, contains recycled metals, bioplastics, bio paints and recycled plastics Eco content and services: available at Nokia Store Green Channel Recycling: all materials of this device can be recovered as materials and energy Packaging: 100% recyclable

Strengths Is a dominant player in the mobile phone market via its majority ownership of Symbian Huge market share . Size should enable Nokia to amortize Research and Development costs and to get cost advantages

33% market share still the largest cell phone vendor by far, with double the market share of nearest competitor

Brand position:One of the top 20 brands in the world


The Nokia brand, valued at $25 billion, is listed as the 14th most valuable global brand in the world.

Experience 142 year of history Strong financial support for R & D (1.4 billion USD) Largest network of selling & distribution Strong customer relation Wide range of products for all class High Resale value compared to other competitors Durability Long battery life User friendly Global Expansion

Weakness

Low voice quality


Less stylish in low priced products Heavy sets

Market skimming prices of high sets

Opportunities New growth markets

Increase their presence in 3G & edge market Improvise on quality of camera Mini notebooks

Other hand held devices Well designed and styled sets

Bye bye

ANY QUERIES