Professional Documents
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Instructions
The objective of the assignment (inclass exam) is to make sure you recollect what is asked, rather than just write the answers without thinking Instead of coming up with rote / byhearted lines, try to come up with explanations in your own words
Instructions
The aim of the test is to know
How well you understood the concepts discussed in the class How well you can integrate them How you can use the concepts in some real life situations
Question 1
You have been hired by a company which is planning to enter the textile market offering uncrushable/wrinkle free shirts for the working executives. How would you define the marketing research problem in this case.
Question 1
In order to answer this question, you need to know the steps the company should follow in order to define its research problem Explain each step within the context of the companys situation
Question 2
Explain Validity & Reliability. What difficulties can a manager face while applying scientific methods to marketing research? You need to first explain the terms, and their relevance when used in research Have to provide at least one example for each and contrast both of them Give real life issues which a manager
Question 3
Write short notes on:
Methods of data collection in survey research. Secondary data analysis
Provide a list of various data collection methods used in survey research Explain each method along with the prerequisites to use the method Limitations of each method
Question 4
Distinguish between exploratory, descriptive and cross-sectional designs. Give suitable examples for each. Do not copy paste the examples already provided in your textbook Need to explain each design of research Explain the differences among the methods, and the circumstances in
Adapted from Brynard & Hanekom (1997): Introduction to research in Public Administration and related academic disciplines; J L van Schaik Academic Publishers, Pretoria, pages 24- 26
Adapted from Brynard & Hanekom (1997): Introduction to research in Public Administration and related academic disciplines; J L van Schaik Academic Publishers, Pretoria, pages 24- 26
Adapted from Brynard & Hanekom (1997): Introduction to research in Public Administration and related academic disciplines; J L van Schaik Academic Publishers, Pretoria, pages 24- 26
Indicate whether field workers will be used to collect data and whether computer programmes will be employed to analyse the data.
Adapted from Brynard & Hanekom (1997): Introduction to research in Public Administration and related academic disciplines; J L van Schaik Academic Publishers, Pretoria, pages 24- 26
Questions?