Introduction

ECO Solutions is committed for implementing sustainable best practices throughout its organization as well as in its business and the group is focused on accompanying its clients on their journey towards environmental excellence. Reduce Cost -- Save Fuel -- Reduce Carbon Foot Print -- Save Trees

services
Eco-solutions offers niche technical expertise for developers. Provides services of Renewal Energy (Solar panel, wind energy, kinetic energy etc. building and maintenance services )

Why??
limited resources. Increasing population. Rise in temperature. Make use of wind power, solar power & fuel efficiency (machines/equipments would cut carbon dioxide omission by almost 15%.) Need of optimum utilization of resources.

STPD
Segment : SEC A,Tier1 cities. Target : corporate houses, Bungalows. Positioning :making a difference Sustainability is at the core

of our strategy and business practices.

Differentiation : alternate solutions for saving energy deficits.

Delivery gap
Poor delivery of service quality Poor employee-technology job fit. Delay in delivering the service. Over pricing to match demand.

Service Delivery

Service Quality Specifications

Soln:
Employees are properly trained. Promptness in delivery

Communication Gap
Lack of integrated marketing communication Improper horizontal communication. Customer enquiry constraints. Lack of adequate education for customer. Soln: Telephone lines are available 24 hrs. Customer can seek information from website. Promotional events will be organized.

Service Delivery

External Communications to Customers

Physical Evidence

People

Process

Promotion

Place

Price

Product

Product
Installation & maintenance of : Solar panels Solar street lights Solar water heaters Wind mills Kinetic energy plates

Price
Pricing would be premium pricing One time cost for fitting Solar panels 1= Rs.8000 Street light 1= Rs.20,000-30,000 Wind turbine 1= Rs.50,000-60,000 Controller , inverter 30,000 each

Process
Contacting clients for services Giving them the packages for service Company will enter into a contract with client Technical person will come & install the products Maintenance of the products from time to time.

Place
Corporate Offices located in Mumbai, Bangalore, Chennai, Kolkata. We operate 24X7

Promotion
Advertising through banners, newspaper, magazines and television. Outdoor advertising billboards, hoardings, solar panel cars. Tie ups with 5star hotels, companies for promotional events.

People
People involved are engineers, sales manager, technician.

Physical Evidence
Installed on corporate buildings, houses, plants, parking lot, roads. Renewable sources like wind, solar power, energy generated.

SWOT Analysis
Strengths: Untapped market Latest technology Weaknesses: Conservative People Unawareness High cost Threats: Not for lower income group Future competition

Opportunities: Urban & industrial market

Recommendations
Building solar panels on roof of the car to save the power which can be used as an alternative source for car as well as home use.

Vehicles aero dynamics can be used as a form of

kinetic energy and can be saved for further uses. Wind turbines can be used on roof of the corporate offices for fulfilling energy deficit.

Conclusion
Energy efficiency is a need of the time. Increasing costs of fossil fuels, energy deficits has to be covered up with such services as well as plantation of trees. Renewable resources keeps environment clean and healthy.