RedQuanta Company Profile

About RedQuanta
Focuses on customer experience based research & analysis Dedicated to ensure that our partners get significant return on investment (ROI) from this activity Apart from Mystery Shopping, RedQuanta offers different services as given below: Web Response Audits Telephone Audits Competition Audits Customer experience design

Industry Verticals Served

Health & Beauty Luxury Retail Quick Service Restaurants Food & Grocery Optical Retail Financial Services Telecommunication Automobiles Speciality Retail Clothes & Fashion Accessories Entertainment Education Travel Books, Music & Gifts Jewellery

Why work with us?

Pan - India Shopper Coverage(150+ cities)

East and Central
Asansol Bhubaneswar Dibrugarh Guwahati Kolkata Shillong Bhopal Dhanbad Indore Jabalpur Jamshedpur Ranchi Khajuraho Ujjain Sanchi

West
Ahmedabad Aurangabad Goa Mumbai Nagpur Nashik Pune Rajkot Sholapur Surat Vadodara Gandhinagar Amravati Bhavnagar Karamsad

North
Agra Allahabad Ambala Amritsar Bhatinda Chandigarh Delhi Faridabad Gurgaon Gwalior Hissar Jaipur Varanasi Aligarh Gorakhpur

North
Jalandhar Jammu Jodhpur Kanpur Kota Lucknow Ludhiana Meerut Noida Panipat Patna Sonepat Srinagar Shimla Raipur

South
Bangalore Chennai Cochin Coimbatore Gulbarga Hubli Hyderabad Madurai Madurai Mysore Pondicherry Tirupur Trivandrum Vijayawada Vishakapatnam

Complete online reporting through Sassie

We use SASSIE (www.sassieshop.com) the most powerful & flexible software in the mystery shopping industry worldwide, for client reporting

Advantages of Sassie
Objective & Real time reporting Highly customizable Dashboards Drill down into individual locations KPI tracking Quick export into Excel and PDF formats Trending reports across parameters Rights Management System Easy MIS integration Per shopper / shop reports Consolidated shop data

Best Client Reporting

We can Customize the reports as Our client would like to view.

Flexible audits framework

Client will not be charged for any modifications to the questionnaire Example Scenarios:
A. Client wants to add questions to check the effectiveness of on going promotions
B. Client wants to check the effectiveness of training on product knowledge & customer service

Client can increase the audit frequency at short notice. Example Scenarios:
A. Client wants to conduct more audits for treatments which are not meeting revenue potentials B. Client wants to conduct more audits for new therapies

Timelines
Audit Timelines

Audits are usually conducted on a monthly/fortnightly/weekly depending upon the requirement. Though we do audits for clients on a fortnightly cycle as well For Client, we suggest a Fortnightly cycle, where audits will be done in the first 9 days, 2 days as buffer and 4 days for analysis

Reporting Timelines
Real-time report and provide our clients reports within 3 to 4 working days from the date an audit has taken place at a particular outlet This helps our client to take the required actions with immediate effect and thus improve the quality of delivery as early as possible Client gets multiple login ids as per the requirement, which will help to view the report online anywhere anytime

Exceptional quality control

Any discrepancy in audit reports can hurt the employee morale and lead to defensive attitude towards the feedback We ensure that this situation never arises for Client by our exceptional quality control: 1. Real time reporting for immediate action: Shoppers are required to submit report within 72 hours of the audit 2. Every report is reviewed twice by our expert team to avoid any discrepancy before sending it to the client 3. Proof of visit is to ensure authentic feedback with relevant customer, time, service taken details

4. We also expect our auditors to get us at least 2-3 pictures of the stores exterior, interior, staff uniform, restroom (if applicable) etc 5. Detailed shopper briefing on scenarios and guideline

24*7 Client Support

Client will be provided with a dedicated Account Manager to understand and implement all your needs in the activity Our client service practices include replying to clients queries within 12 hours, completing client work on a timely basis, taking joint responsibility for transferred work, and doing everything possible to ensure the client is served best

RedQuanta: Framework

How It Works?

Program Design

Shopper Selection & Observation Visits

The Core:
Client Need Assessment

High Quality Mystery Shoppers

Reporting & Actionable Insights

Understanding the Objective of the Program

We discuss various aspects of the program with our clients to understand the

objective and a goal for the program and accordingly we design the program
Key pain points and concern areas of the client Questionnaire design No. of Audits required in a particular period

Analysis framework

Preparing the Questionnaire & Framework

Framework of the Audit includes Preparation of Questionnaire & Frequency of the Audits.

Preparing Questionnaire Our Team prepares the questionnaire keeping in mind the clients requirements and industry standards We also discus this questionnaire with the client to understand their SOPs
Frequency of the Audits Frequency of the Audits is discussed with the client as per his requirement. Frequency of the Audits should ideally be 2 audits per month

Scoring:
Scoring responses make the evaluation easy and quantifiable. Our score feature let you assign point values to questions and their associated answers. On the responses collected, a score would be computed. It provides an efficient index for you to appraise employee performance, capability, character or customer satisfaction

Shopper Selection and Management

Shopper acquisition is done through social media, references, BTL activities etc We have shoppers across various gender, age, income, lifestyle segments Shoppers are handpicked as per the required Target Group of the client Shopper training: Online training modules and extensive training on phone for specific assignments. Shoppers rating system in place to ensure quality of reports

Shopper Profile
We select shoppers who will meet the TG of Client (as per the requirement)

Shopper Rotation
Weve a large base of shoppers across different profiles Weve a policy of not repeating shoppers for a minimum of 90 days or as per Clients requirement. In case required, we can also send the same shopper to an outlet to gauge the experience of a repeat customer Rating is given to every shopper on basis of quality & timelines of report Only shoppers with an rating of 7 and above (on a scale from 1-10) are selected for an assignment

Actionable Insights for Management

Client will be provided with analysis and detailed insights in the form of a case study and /or a presentation all outlets We understand that Client needs to know the importance of these scores and ratings to help you increase the customers and ROI We provide analysis and our recommendations to make this exercise more effective The presentation will be given to Client within 7 working days from the completion of the audits every month

Focus on Clients Return On Investment

We strongly believe that mystery audits can directly impact the revenue Maximizing Clients return on investment (ROI) through increasing sales and improving brand equity is the goal of mystery audits The programs are designed to understand, prevent and overcome errors and ultimately enhance your employees service and quality provided to the customers

Sample ROI tracking matrix

ROI Parameters Revenue Walk-in/Conversion ratio Average Ticket Size Customer loyalty and retention Base Data Final Data Growth Normalized growth which can be attributed to mystery audits

Contact Information
Nikhil Talreja +91 9833132632 nikhiltalreja@redquanta.com Aishwarya Menon +91- 9920398423 aishwarya@redquanta.com

Corporate Office: 211, Reliable Business Centre, Oshiwara, Andheri (W), Mumbai- 400102.